Today Qualcomm has announced they will be acquiring NUVIA for $1.4bn – acquiring the start-up company consisting of industry veterans which originally were behind the creation of Apple’s high-performance CPU cores. The transaction has important ramifications for Qualcomm’s future in high-performance computing both in mobile, as well as laptop segment, with a possible re-entry into the server market.

NUVIA was originally founded in February 2019 and coming out of stealth-mode in November of that year. The start-up was founded by industry veterans Gerard Williams III, John Bruno and Manu Gulati, having extensive industry experience at Google, Apple, Arm, Broadcom and AMD.

Gerard Williams III in particular was the chief architect for over a decade at Apple, having been the lead architect on all of Apple’s CPU designs up to the Lightning core in the A13 – with the newer Apple A14 and Apple M1 Firestorm cores possibly also having been in the pipeline under his direction.

NUVIA had been able to recruit a lot of top industry talent from various CPU design teams across the industry, and had planned to enter the high-performance computing and enterprise market with a new server SoC with a new CPU core dubbed “Phoenix”.

NUVIA particularly had made aggressive claims about how their design would be able to significantly outperform the competition both in raw performance and power efficiency once it came to market – usually such claims are always to be taken with scepticism, however due to the members of the design team and talent having proven themselves in the form of Apple’s very successful CPU microarchitectures, there’s a lot more weight and credibility to them compared to other start-ups.

As a new entity in the industry, the company always had an uphill battle against the established giants, so even though they could have had talent and the technology, it’s not a guarantee that they would have been successful in business. I admit that the during the initial company announcement back in 2019 I did think to myself that it would have been possible that the team is looking to get acquired by another big player, which ended up happening today.

Qualcomm’s Gain and Possibilities

Qualcomm’s purchase of the whole company for 1.4bn USD can very much be seen as an endorsement to NUVIA’s talent and claims, and could mark an important shift in the industry, vastly expanding the possibilities of the combined entities compared to as if they were separate entities.

From Qualcomm’s perspective, it’s a bit of a bitter-sweet deal that follows the company’s failed Centriq business which back in 2018 had taken critical blows and cancellations as the company had to cut costs and lay off significant amount of people amongst their data-center unit.

At the time, Qualcomm was still maintaining a custom CPU microarchitecture team for server SoCs, having a few years earlier abandoned their efforts at custom CPUs for mobile, given Arm’s more power efficient and better PPA (Performance, Power, Area) advantages of licensable Cortex cores. Eventually the design teams fizzled out with the years, leaving Qualcomm no longer having the capability to design custom CPU microarchitectures, on top of them also never being all that competitive.

Qualcomm now acquiring NUVIA gives them the possibility to take advantage of the start-up’s early work in the server space, possibly reinvigorating the company’s ambitions in the server space, and giving them a second shot at the market. It’s to be noted however that in today’s press release about the acquisition there had been no mention of server or enterprise plans.

Furthermore, the move also has larger repercussions in the consumer space, with Qualcomm claiming that NUVIA CPU designs are expected to be deployed in flagship mobile SoCs and next generation laptops, as well as other industrial applications such as digital cockpits and ADAS.

In essence, Qualcomm is looking to leverage NUVIA’s CPUs to replace Arm’s current Cortex CPU IP and gain a competitive advantage in terms of performance. This is an important point of the transaction as it means that Qualcomm has confidence that NUVIA’s CPU designs and roadmap would be competitive or exceed that of Arm’s offerings, and put forth the money and investment towards those goals.

There’s also two more aspects in Qualcomm’s consideration for the purchase: With Nvidia’s plans to acquire Arm Holdings announced last September, this would give Qualcomm an important level of independence and safety in regards to their future product roadmaps – just in case Nvidia would make substantial changes to the CPU IP licensing model.

Secondly, Apple’s recent move to ditch x86 in favour of their own Arm-based Apple Silicon SoCs, starting with the new Apple M1 and planning to make a complete product transition in the coming 2 years has greatly pushed the Arm ecosystem forward. While Qualcomm to date has released laptop-specific Snapdragon designs, they still rely on Arm’s Cortex CPU IP and currently cannot compete with Apple’s silicon. In essence, Qualcomm could be viewing this as a large long-term bet at an attempt to establish themselves as the de facto Arm silicon supplier in this market segment, and alternative to Apple Silicon products. NUVIA in the past had commented that this would have been a possible long-term goal beyond their server space focus, however the acquisition by Qualcomm now vastly accelerate any such plans.

Press release:

SAN DIEGO, Jan. 13, 2021 /PRNewswire/ -- Qualcomm Incorporated (NASDAQ: QCOM) today announced that its subsidiary, Qualcomm Technologies, Inc., has entered into a definitive agreement to acquire NUVIA for approximately $1.4 billion before working capital and other adjustments. The transaction is subject to customary closing conditions, including regulatory approval under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended. 

NUVIA comprises a proven world-class CPU and technology design team, with industry-leading expertise in high performance processors, Systems on a Chip (SoC) and power management for compute-intensive devices and applications. The addition of NUVIA CPUs to Qualcomm Technologies' already leading mobile graphics processing unit (GPU), AI engine, DSP and dedicated multimedia accelerators will further extend the leadership of Qualcomm Snapdragon platforms, and positions Snapdragon as the preferred platform for the future of connected computing.

...

NUVIA CPUs are expected to be integrated across Qualcomm Technologies' broad portfolio of products, powering flagship smartphones, next-generation laptops, and digital cockpits, as well as Advanced Driver Assistance Systems, extended reality and infrastructure networking solutions.

...

As part of the transaction, NUVIA founders Gerard Williams III, Manu Gulati and John Bruno, and their employees will be joining Qualcomm.

"CPU performance leadership will be critical in defining and delivering on the next era of computing innovation," said Gerard Williams CEO of NUVIA. "The combination of NUVIA and Qualcomm will bring the industry's best engineering talent, technology and resources together to create a new class of high-performance computing platforms that set the bar for our industry. We couldn't be more excited for the opportunities ahead."

In essence, the acquisition of NUVIA greatly increases Qualcomm’s future prospective in the mobile and consumer laptop market, with possible long-term positive repercussions for the company’s product’s competitiveness. We’re looking forward to see how this plays out over the next coming years.

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  • jeremyshaw - Wednesday, January 13, 2021 - link

    My guess is they still want to be in play w.r.t. datacenters (never were) and 5G basestations/network (they are, but need Intel or other processors to handle a lot of the dataflow and processing their chips cannot).

    However, the Centriq saw the end of their old custom uarch team (Qualcomm used to design their own arm uarch, before just customizing Cortex-A IP). So I feel this is more of a realization that they need their team back, in order to compete in those spaces.
    Reply
  • mode_13h - Wednesday, January 13, 2021 - link

    Clearly, Qualcomm's most valuable contribution to the relationship is going to be its legal team. Reply
  • mode_13h - Wednesday, January 13, 2021 - link

    Probably a close second is their name. Nuvia and Nvidia are way too similar, for the longer term. Reply
  • linuxgeex - Wednesday, January 13, 2021 - link

    Jim wasn't fired. He left earlier than planned, for "personal reasons".

    Jim likes to move the needle. Intel was very much mired in pride and were insistent on finishing their existing projects, even if those projects were going to be so late to market that they were obsolete on launch. Jim couldn't move the needle under those circumstances.

    It doesn't matter how much talent Intel has if management won't kill projects that are failing.
    Reply
  • Yojimbo - Wednesday, January 13, 2021 - link

    This purchase probably assures Qualcomm's ability to make SoCs if NVIDIA doesn't buy ARM as much or more than if NVIDIA does. If NVIDIA doesn't buy ARM, there isn't going to be so much R&D being pumped into ARM to create the cores as has been done the past few years. It's Softbank that pumped that R&D into ARM and it's Softbank that is looking to now unload ARM. If ARM is independent it won't have the deep pockets to do it, and Softbank apparently is not happy with the results it has been getting. What happens to ARM if NVIDIA doesn't buy it isn't going to be the same thing as what's happened to ARM the past 3 years. Reply
  • andrewaggb - Wednesday, January 13, 2021 - link

    Pretty happy about this. I feel like it's much more likely we'll see actual consumer products using NUVIA's tech if it's owned qualcomm.

    Apple doesn't seem interested in selling their ARM chips to third parties but I imagine qualcomm would be happy to. Assuming nuvia delivers on their promises this is pretty good news I think.
    Reply
  • nico_mach - Thursday, January 14, 2021 - link

    Interestingly, however, while they don't sell their CPU designs to third parties, they allowed this key contributor to be acquired by a rival, I wonder why? Is Quallcomm so bad and monopoly status so close that they decided to throw Quallcomm a bone? It's certainly not for lack of money. And they've always been careful defending their IP advantages until now.

    While it looks like a great move for Quallcomm, they should wonder why Apple let it happen.
    Reply
  • mode_13h - Thursday, January 14, 2021 - link

    > they allowed this key contributor to be acquired by a rival, I wonder why?

    They didn't "allow" this to happen. Apple is not God. They had two options: either play into extortion by their ex-employee and pay $Billions to buy back what they believe is rightfully theirs, or seek a remedy through the courts, which has been ongoing for many months. I suppose there's also a possibility that Apple will seek an injunction to block the acquisition from completing, while their current legal challenge plays out.

    Anyone who bought Nuvia clearly knew they were going to have to fight off Apple's legal challenges, or broker some kind of licensing arrangement with them. It makes sense that Qualcomm would step up to the challenge, since their lawyers must know Apple's lawyer so well, by now.
    Reply
  • Spunjji - Friday, January 15, 2021 - link

    "since their lawyers must know Apple's lawyer so well, by now"
    They're practically co-workers at this stage. Competing legal design teams 😅
    Reply
  • Tams80 - Friday, January 15, 2021 - link

    They don't own employees. Reply

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