Select European retailers have begun to take pre-orders on G-Sync HDR-supporting monitors from Acer and ASUS that are expected to hit the market as early as late this month. Pricing of the Acer Predator X27 and the ASUS ROG Swift PG27UQ displays appears to be between €2500 and €3000 with VAT, which looks expensive even when European prices and VAT are taken into account.

Acer and ASUS first showcased their 27-inch 4K 144 Hz displays supporting NVIDIA’s G-Sync HDR technology at last year’s CES, but could not bring them to market in 2017. Last month NVIDIA — which developed and assembled the prototypes for these monitors — said that both highly-anticipated LCDs would ship in April to rejoice of gamers. However pricing for these monitors has never officially been unveiled, as Acer and ASUS were waiting until closer to the displays' launch to release that information.

According to Geizhals.eu, a price-search service, there are a number of retailers in Austria, Denmark and Germany, who are accepting pre-orders on the the Acer Predator X27 and the ASUS ROG Swift PG27UQ. The displays are expected to ship in late April, or in May, but their prices look rather extreme.

G-Sync HDR Monitor Pre-Order Prices
  Retailer Local Price with VAT Price in USD with VAT Price in USD without VAT
Acer Predator X27 Komplett.dk 18,495 DKK $3,068 $2455
ASUS ROG Swift PG27UQ XITRA.de €2,442 $3,017 $2535
I-CS.at €2,604 $3,218 $2682
Built-Direkt.de €2,646 $3,270 $2748
K&M €2,919 $3,607 $3031
Bora Computers €2,919 $3,607 $3031

The Acer Predator X27 and the ASUS ROG Swift PG27UQ monitors will be the first monitors to support NVIDIA’s G-Sync HDR technology, with their high-end technology setting them up to fetch a high-end price. From a hardware perspective, they are based on AU Optronics’ M270QAN02.2 AHVA panel featuring a 3840×2160 resolution and a 144 Hz refresh rate, this is a rare combination of features these days. Secondly, the monitors must support the DCI-P3 color gamut and a 1000 nits brightness, another challenging combination to be supported by the backlighting. Thirdly, these monitors feature a direct LED backlighting system with 384 zones, which is currently used on one professional monitor. Last but not least, the monitors need a new scaler that supports NVIDIA’s G-Sync HDR, which was developed by NVIDIA, which fetches a further premium.

Overall, initial pricing projections for the monitors had them at around $2000. These pre-order prices in Europe are higher still, but at the same time European hardware prices tend to run high even without the impact of VAT. So it remains to be seen where US pricing will end up. But regardless of the speciifc price tag, it looks like G-Sync HDR will remain a prerogative of ultra-premium LCDs and PCs for the time being.

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Sources: Geizhals.EU, TechPowerUp, TechReport

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  • Intredpid3d - Thursday, April 12, 2018 - link

    Cuz G-Sync, now they got you, now you pay. Reply
  • Alistair - Tuesday, April 10, 2018 - link

    Wow those insane prices. I may buy nVidia cards, but I'm not insane. $699 was the price the 144hz 1440p monitors launched with G-sync, 3 years ago? I'd pay $1200 and I consider myself to spend an unreasonable amount on monitors... Forget it at this price. Reply
  • Alistair - Tuesday, April 10, 2018 - link

    Wish Sony would just make a 40 inch X900e with this scaler... :) Reply
  • Flunk - Tuesday, April 10, 2018 - link

    Price will come down in time. Reply
  • mooninite - Tuesday, April 10, 2018 - link

    Not any more. Computer hardware prices don't come down anymore until the hardware is no longer produced. Look at 27" 1440p G-Sync monitors. $800 3 years ago. $800 today. Also, CPUs: Haswell 4790k are still going for $200+ on eBay... when you can get a 7xxx Kaby Lake for the same price... Reply
  • haukionkannel - Wednesday, April 11, 2018 - link

    Yep prices Are not coming down like They used to come... Reply
  • Skiddywinks - Wednesday, April 11, 2018 - link

    This is killing me. I've wanted a decent 144Hz 1440p monitor for fucking ages. Reply
  • Beaver M. - Wednesday, April 11, 2018 - link

    Youre not alone. I would even pay close to $1k for one. But there simply are none that have acceptable quality and have G-Sync. Reply
  • willis936 - Thursday, April 12, 2018 - link

    I'm only one the second page of comments and have read this exact statement three times. I bought an Acer XB270HU when it first came out nearly two years ago for $650. If you were to buy it now you would pay... $630. There's little reason to believe something like this will rapidly drop in price unlike previous panel technologies that had large consumer markets to grab. This price point just places it out of what is reasonable. Reply
  • euskalzabe - Tuesday, April 10, 2018 - link

    LOL. That's all I have to say. Thanks Asus, but I think I'll buy a 55" OLED for $1500 instead. Reply

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