Final Thoughts

What I wanted to showcase with this article was not only the particular advances of the Kirin 970, but also to use it as an opportunity to refresh everyone on the competitive landscape of the high-end Android SoC market. As the modern, post-iPhone smartphone ecosystem enters its 10-year anniversary, we’re seeing the increasing consolidation and vertical integration of the silicon that power today’s devices.

I wouldn’t necessarily say that Apple is the SoC trend setter that other companies are trying to copy, as much as other vendors are coming to the same conclusion Apple has: to be able to evolve and compete in a mature ecosystem you need to be able to control the silicon roadmap yourself. Otherwise you fall into the risk of not being able to differentiate from other vendors using similar component stacks, or risk not being competitive against those vendors who do have vertical integration. Apple was early to recognize this, and to date Huawei has been the only other OEM able actually realize this goal towards quasi-silicon independence.

I say quasi-independence because while the companies are designing their own SoCs, they are still relying on designs from the big IP licensing firms for key components such as the CPUs or GPUs. The Kirin 970 for example doesn’t really manage to differentiate itself from the Snapdragon 835 in regards to CPU performance or efficiency, as both ARM Cortex-A73 powered parts end up end up within margins of error of each other.

Snapdragon 820’s Kryo CPU core was a hard sell against a faster, more efficient, and smaller Cortex-A72. Samsung’s custom CPU efforts fared slightly better than Qualcomm’s, however the Exynos M1 and M2 haven’t yet managed to present a proper differentiating advantage against ARM’s CPUs. Samsung LSI’s performance claims for the Exynos 9810 are definitely eye-brow raising and might finally mark the point where years of investment and development on a custom CPU truly pay off, but Samsung’s mobile division has yet to demonstrate true and committed vertical integration. Considering all of this, HiSilicon’s decision to stick with ARM CPUs makes sense.

While Qualcomm has backpedalled on using its custom CPU designs in mobile, the company does demonstrate the potential and advantages of controlling your own IP designs when it comes to the GPU. To draw parallels, on the desktop GPU side of things we already see the competitive and market consequences of one vendor having a ~33% efficiency advantage (Nvidia GeForce GTX 1080 vs AMD Radeon Vega 64). Just imagine that disparity increasing to over 75-90%, and that’s currently the state that we have in the mobile landscape (Snapdragon 835 vs Kirin 970). In both cases silicon vendors can compensate for efficiency and performance by going with a larger GPU, something that is largely invisible to the experience of the end-user but definitely an unsustainable solution as it eats into the gross margin of the silicon vendor. With PPA disparities on the high end nearing factors of 4x it definitely gives moment to pause and wonder where we’ll be heading in the next couple of years.

Beyond CPU, GPU and modem IP, SoCs have a lot more component blocks that are generally less talked about. Media blocks such as encoder/decoders eventually end up summarized as feature-checkboxes going up to X*Y resolution at Z frames per second. Even more esoteric are the camera pipelines such as the ISPs of modern SoCs. Here the lack of knowledge of how they work of what the capabilities are both part due to the silicon vendor’s secrecy but also due to the fact that currently truly differentiating camera experiences are defined by software algorithm implementations. The Kirin 970’s new use a Cadence Tensilica Vision P6 DSP definitely uplifts the camera capabilities of the devices powered by the new SoC, but that’s something that we’ll cover in a future device-centric review.

The NPU is a new class of IP whose uses are still in its infancy. Did the Kirin 970 need to have it included to be competitive? No. Does its addition make it more competitive? Yes. Well, maybe. With the software ecosystem lagging behind it’s still early to say how crucial neural network acceleration IPs in smartphones will become, and we have sort of a chicken-or-egg sort of situation where certain use-cases might simply not be feasible without the hardware. The marketing advantages for Huawei have been loud and clear, and it looks industry wide adoption is inevitable and on its way. I don’t foresee myself recommending or not recommending a device based on its existing, or lack of “AI” capabilities for some time to come, and similarly consumers should apply a wait & see approach to the whole topic.

While going on a lot of tangents and comparisons against competitors, the article’s main topic was the Kirin 970. HiSilicon’s new chipset proves itself as an excellent smartphone SoC that's well-able to compete with Qualcomm’s and Samsung’s best SoCs. There’s still a looming release schedule disadvantage as Huawei doesn’t follow the usual spring Android device refresh cycle, and we expect newer SoCs to naturally leapfrog the Kirin 970. This might change in the future as both semiconductor manufacturing and IP roadmaps might become out of sync with the spring device product launches.

I come back to the fact that Huawei is only one of two OEM vendors – and the only Android vendor – whom is leveraging vertical integratation between their SoC designs and the final phones. The company has come a long way over the past few years and we’ve seen solid, generational improvements in both silicon as well as the complete phones. What is most important is that the company is able to put both reasonable goals and execute on its targets. Talking to HiSilicon I also see the important trait of self-awareness of short-comings and the need to improve in key areas. Intel’s Andy Grove motto of “only the paranoid survive” seems apt to apply to Huawei as I think the company is heading towards the right directions in the mobile business and a key reason for their success. 

NPU Performance & Huawei's Use-cases
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  • HStewart - Monday, January 22, 2018 - link

    One thing I would not mind Windows for ARM - if had the following

    1. Cheaper than current products - 300-400 range
    2. No need for x86 emulation - not need on such product - it would be good for Microsoft Office, email and internet machine. But not PC apps
  • StormyParis - Monday, January 22, 2018 - link

    But then why do you need WIndows to do that ? Android iOS and CHromme already do it, with a lot more other apps.
  • PeachNCream - Monday, January 22, 2018 - link

    It's too early in the Win10 on ARM product life cycle to call the entire thing a failure. I agree that it's possible we'll be calling it failed eventually, but the problems aren't solely limited to the CPU of choice. Right now, Win10 ARM platforms are priced too high (personal opinion) and _might_ be too slow doing the behind-the-scenes magic necessary to run x86 applications. Offering a lot more battery life, which Win10 on ARM does, isn't enough of a selling point to entirely offset the pricing and limitations. While I'd like to get 22 hours of battery life doing useful work with wireless active out of my laptops, it's more off mains time than I can realistically use in a day so I'm okay with a lower priced system with shorter life (~5 hours) since I use my phone for multi-day, super light computing tasks already. That doesn't mean everyone feels that way so let's wait and see before getting out the hammer and nails for that coffin.
  • jjj - Monday, January 22, 2018 - link

    The CPU is the reason for the high price, SD835 comes at a high premium and LTE adds to it.
    That's why those machines are not competitive in price with Atom based machines.
    Use a 25$ SoC and no LTE and Windows on ARM becomes viable with an even longer battery life.
  • PeachNCream - Monday, January 22, 2018 - link

    I didn't realize the 835 accounted for so much of the BOM on those ARM laptops. Since Intel's tray pricing for their low end chips isn't exactly cheap (not factoring in OEM/volume discounts), it didn't strike me as a significant hurdle. I'd thought most of the price as due to low production volume and attempts to make the first generation's build quality attractive enough to have a ripple effect on subsequently cheaper models.
  • tuxRoller - Monday, January 22, 2018 - link

    I'm not sure they do.
    A search indicated that in 2014 the average price of a Qualcomm solution for a platform was $24. The speculation was that the high-end socs were sold in the high $30s to low $40s.

    https://www.google.com/amp/s/www.fool.com/amp/inve...
  • jjj - Monday, January 22, 2018 - link

    It's likely more like 50-60$ for the hardware and 15$ for licensing for a 700$ laptop- although that includes only licenses to Qualcomm and they are not the only ones getting payed.
    Even a very optimistic estimate can't go lower than 70$ total and that's a large premium vs my suggestion of a 25$ SoC with no LTE.
    An 8 cores A53 might go below 10$, something like Helio X20 was around 20$ at it's time, one would assume that SD670 will be 25-35$, depending on how competitive Mediatek is with P70.
  • jjj - Monday, January 22, 2018 - link

    Some estimates will go much higher though (look at LTE enabling components too ,not just SoC for the S8). http://www.techinsights.com/about-techinsights/ove...
    Don't think costs are quite that high but they are supposed to know better.
  • tuxRoller - Monday, January 22, 2018 - link

    That's way higher than I've seen.

    http://mms.businesswire.com/media/20170420006675/e...

    Now, that's for the exynos 8895, but is imagine prices are similar for Snapdragon.
    Regardless, these are all estimates. I'm not aware of anyone who actually knows the real prices of these (including licenses) we has come out and told us.
  • jjj - Monday, January 22, 2018 - link

    On licensing you can take a look at the newest 2 pdfs here https://www.qualcomm.com/invention/licensing.
    Those are in line with the China agreement they have at 3.5% and 5% out of 65% of the retail value. There would be likely discounts for exclusivity and so on. So ,assuming multinode, licensing would be 22.75$ for a 700$ laptop, before any discounts (if any) BUT that's only to Qualcomm and not others like Nokia, Huawei, Samsung, Ericsson and whoever else might try to milk this.

    As for SoC, here's IHS for a SD835 phone https://technology.ihs.com/584911/google-pixel-xl-...

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