Andy Rubin, co-founder of Android and now CEO of Essential Products, recently unveiled his company’s first products: the Essential smartphone, a 360° camera accessory, and the Essential Home—a smart home assistant to compete with Amazon’s Echo and Google’s Home.

The hardware inside the Essential PH-1 is what you would expect for a premium phone: Snapdragon 835 SoC, 4GB of RAM, and 128GB of UFS 2.1 storage. It comes with the latest connectivity options too, including 802.11ac Wi-Fi, Bluetooth 5.0 LE, NFC, and a Snapdragon X16 LTE modem that makes the phone compatible with all US networks. However, a few items some people find essential are missing; there’s no microSD card support for storage expansion, no support for dual SIMs, and no 3.5mm headphone jack (it will come with an adapter). The 3040 mAh battery, essentially the same capacity as the Galaxy S8’s 3000 mAh pack, should be adequate for most people, but power users will likely find themselves using the Essential’s 27W quick charge feature.

  Essential PH-1
SoC Qualcomm Snapdragon 835

4x Kryo 280 Performance @ 2.45GHz
4x Kryo 280 Efficiency @ 1.90GHz
Adreno 540 @ 710MHz
Display 5.71-inch 2560x1312 (19:10) IPS LCD
Dimensions 141.5 x 71.1 x 7.8 mm
185 grams
NAND 128GB (UFS 2.1)
Battery 3040 mAh
Front Camera 8MP, f/2.2
Rear Camera Color: 13MP, f/1.85, PDAF + Laser AF + Contrast AF, HDR, dual-tone LED flash

Monochrome: 13MP, f/1.85
Modem Snapdragon X16 LTE (Integrated)
2G / 3G / 4G LTE (Category 16/13)

SIM Size NanoSIM
Wireless 802.11a/b/g/n/ac MIMO, BT 5.0 LE, NFC, GPS/GLONASS
Connectivity USB Type-C, Essential Accessory Connector
Launch OS Android 7
Launch Price $699 US

Its camera arrangement also sounds suitable for a high-end device. The dual-camera module around back contains a 13MP color sensor and a 13MP monochrome sensor, which captures about twice the amount of light as the color sensor without an RGB Bayer filter to block incoming photons. In addition to capturing better black-and-white images, the Essential also combines the luminance data from the black-and-white sensor with the color data from the other sensor, which should produce brighter color images with less noise and better contrast. This actually sounds very similar to the camera setup in Huawei’s P9 and Honor 8. The Essential lacks OIS like the newer Huawei P10, but its wide-aperture lens (f/1.85) should let in more light, so this may not be a disadvantage.

It’s not what’s on the inside that distinguishes the Essential phone from other flagships, though. Premium design and materials are its hallmarks. The frame is made from titanium, which is stiffer and stronger (and heavier) than aluminum. Essential Products says this makes its phone more resilient to bending, scratching, or denting when dropped or mishandled. A piece of polished ceramic forms the back, giving the phone a sleek, glossy look that’s completely free of any logos or markings, although the quick accumulation of fingerprints will lower its lustre. There’s a fingerprint sensor right where you would expect, and lined up in a neat row along the top is the dual-tone LED flash and laser unit—part of the rear camera’s PDAF, laser AF, and contrast AF hybrid autofocus system—the flush-mounted dual rear camera, one of 4 total microphones, and two power pins.

Those power pins are part of the Essential’s Wireless Accessory Connector that allows optional accessories, such as its 360° camera, to magnetically attach to the phone. The pins transfer power while data is transferred wirelessly via a 60GHz, 6 Gbps connection. Modular phones are not new—LG tried and failed with the G5 and Google’s concept never made it to production. Motorola’s Moto Mod system, which also uses magnets for attaching accessories to the back of its Moto Z phones, is the best implementation to date, but, like the other attempts, requires some compromises to the phone’s design. I’m not sure Essential’s solution will be as flexible as Motorola’s in terms of the types of accessories that it will accommodate, but it’s the first system that does not appear to negatively impact the phone’s thickness, weight, or battery size.

Around front there’s a nearly edge-to-edge display covered by Gorilla Glass 5. Like LG’s G6 and Samsung’s Galaxy S8, the Essential’s display is stretched vertically, resulting in a larger screen that keeps the frame narrow enough to comfortably hold with one hand. We’ve seen several OEMs move away from traditional 16:9 displays recently, but there’s still no consensus on what the optimal aspect ratio should be. The G6 (18:9), S8 (18.5:9), Xiaomi Mi MIX (17:9), and now Essential (19:10) are all slightly different, with the G6 and S8 opting for narrower screens. The Essential’s unique 5.71-inch IPS display has a 2560x1312 resolution and rounded corners. Unlike the Mi MIX that uses IGZO (indium gallium zinc oxide) thin-film transistors (TFTs) in its backplane to improve efficiency, the Essential uses LTPS (low-temperature polysilicon) transistors that are commonly found in flagship IPS displays.

The Essential uses onscreen navigation controls, leaving only a slim bezel below the screen and very little surrounding the edges and top. The top of the display is scalloped, making space for the front-facing 8MP camera and the ambient light and proximity sensors. This means the camera lives in the middle of the status bar along the top of the screen, which is either a clever use of wasted space if you prefer an uncluttered status bar, or a potential annoyance if you prefer to pack this area with information. A very thin and wide earpiece sits above the camera right along the top edge. I’m not sure how it will perform, but it’s incorporated in a way that makes it almost invisible, which is pretty neat.

The Essential phone is currently available for pre-order directly from Essential Products for $699 (US only). For a limited time, you can get the 360° camera accessory for an additional $50. Color options include Black Moon (black frame) and Pure White (silver frame), with Stellar Grey (grey frame) and Ocean Depths (green with gold frame) coming soon.

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  • ScottAD - Thursday, June 1, 2017 - link

    Yes, it runs on vanilla Nougat
  • ScottAD - Thursday, June 1, 2017 - link

    Complaints seem pretty archaic. Why do people continue wanting physical media when the infrastructure exists for cloud computing. We live in a world that is heading towards a completely un-tethered data structure. Keep permanent storage at home and offline.

    I'm not a fan of the fragility in the current market but it is also subjective to how the phone lands as much as the materials. Thicker does not equate to strength and until micro-structures in things like Gorilla glass get perfected that is the price you pay to carry a flagship device.
  • Hurr Durr - Thursday, June 1, 2017 - link

    We live in a world that is heading towards complete loss of data ownership. Little wonder sane people object.
  • artk2219 - Thursday, June 1, 2017 - link

    Honestly I was thinking more of plastic, which tends to be frowned upon in high end devices. I get the complaint from a thermal point of view, but otherwise if i pay 700 for a device id expect it to not destroy itself from a moderate fall, which is less likely to happen with a slightly thicker glass, and slightly looser plastic case. But then I guess it loses its "premium feel", sigh i guess im just asking for a premium device that may not have the "premium feel", and they could use the extra space for a headphone jack and bigger battery, which would be way more beneficial honestly.
  • cfenton - Thursday, June 1, 2017 - link

    For me it's because mobile data is still really expensive. I can't get unlimited data where I live, and even if I could, it would be more per month than what I would pay for a 64GB SD card. I'd be fine using the cloud for everything, but not when I have to constantly worry how much it's going to cost me.
  • vladx - Thursday, June 1, 2017 - link

    The green version looks awesome, too bad without dualsim it's a no go for an European guy like me.
  • jjj - Thursday, June 1, 2017 - link

    No audio jack and no microSD, this guy has never used Android.
    It's hard to start with a bigger disaster than that. It shows ignorance, lack of product design talent and no trace of decency.

    Beyond that ,the excessive cutout and the chin just don't work together. By next yea,nobody will remember this device and they fully deserve that.
  • phoenix_rizzen - Thursday, June 1, 2017 - link

    The excuse given for the large bottom bezel is that's where the display controller is. Why hasn't anyone installed the screen "upside down", with the controller at the top? That way, there's room for the front camera, sensors, and speakers at the top. There's nothing needed at the bottom but a microphone, headphone jack, and charging port, which can all go behind the screen and out the bottom.
  • Cliff34 - Friday, June 2, 2017 - link

    Controllers are at the bottom because it is the easiest place for you to access them with your thumb.
  • phoenix_rizzen - Friday, June 2, 2017 - link

    Uh, you don't access the display controller with any part of your anatomy, it's not a user-facing part. It's what connects the display to the motherboard and controls what/how the display works.

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