At CES 2011, Westinghouse introduced flat screen TVs ranging from 26" to 60" in size. All the models are targeted towards the budget conscious customer, implying probably lowest cost in that particular class. With a good retail presence in the US, the targeted consumers are going to find it easy to purchase one from their favourite big box stores. Further, the warranty and return grace period provided by retailers like Costco should help cautious consumers. The new CFL model flat screens are perfect for consumers who are still in the CRT age and those that have taken advantage of the recent DTV box program. Westinghouse is the only value brand which doesn't buy the whole display module, but just the panels and adds the backlighting...

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