Longsys on Thursday announced that it has acquired the Lexar brand name from Micron. The China-based supplier of NAND flash memory-based products will use the trademark to sell Lexar’s traditional devices — removable storage like memory cards and USB flash drives. The company believes that going forward usage of removable storage will expand. Micron announced plans to discontinue its Lexar business in late June, possibly because of its slow growth and Micron’s intentions to focus on businesses that are more profitable. The company indicated that it would sell all or a part of its Lexar business, but it clearly wanted to exit the market of inexpensive removable storage devices. The two companies did not disclose financial terms of the transaction, but it is likely that...
Micron this week announced plans to discontinue its Lexar removable media storage business as a part of the company’s strategy to shift to higher margin NAND flash-based products. The...18 by Anton Shilov on 6/28/2017
Content creators in the field often have to deal with large amounts of data spread over multiple flash media. Importing them into a computer for further processing has always...33 by Ganesh T S on 6/22/2017
Over the last week, Lexar has introduced a new series of USB flash drives with enhanced endurance. The new drives are built to survive in tough conditions, such as...17 by Anton Shilov on 3/29/2017