GameFly continues to impersonate Netflix. The videogame rental service, which has long followed the Netflix disc-by-mail delivery model, recently announced plans to emulate Netflix’s Instant Streaming service by offering PC games for download at no additional cost to subscribers. GameFly’s announcement comes almost three months after its acquisition of digital distribution service Direct2Drive from IGN Entertainment. Direct2Drive’s infrastructure should allow GameFly to meet the storage and bandwidth demands of “Unlimited PC Play”. The new digital client will launch this fall, beginning with a closed beta on September 8, 2011. It will offer GameFly subscribers a variety of tools to manage their collection, but the killer feature is the ability for members to “download and play as many Windows/Mac games as they want, from a large...

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