Over the past few years it’s been somewhat expected tradition for Samsung Electronics to employ a strategy of multi-sourcing the SoC for their mobile devices. Most notably it’s on the North American and specifically CDMA markets that we saw wide usage of Qualcomm SoCs. This diversification started with the Galaxy S2 as it was offered both in versions with Samsung System LSI's Exynos chipset as well as variants with Qualcomm’s Snapdragon offerings. On the last few generation of devices we’ve seen the average share of Exynos in Galaxy devices continually decline, as the shift to ARM's Cortex A15 based SoCs just didn’t work out as well in terms of power consumption and thus lost design wins to better balanced Krait-based SoCs from Qualcomm. In...

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