Final Words

Bringing this roundup to a close, as we mused about in the beginning the fact that the GeForce GTX 770 and its GK104 GPU is already being pushed close to its limits at stock puts NVIDIA’s partners in an interesting position. There’s still room for differentiation, but with NVIDIA having already extracted most of the clockspeed headroom of GK104 along with the memory bandwidth needs at these performance levels, GTX 770 requires that partners do more than just factory overclocks if they wish to stand apart from the crowd. The end result is that each card we’ve looked at today still comes with its own unique attributes – both good and bad – we just have to look a bit deeper than just price and performance to find them.

We’ll start then with the EVGA GTX 770 Superclocked ACX and the Gigabyte GTX 770 OC Windforce 3X since the cards are so similar. Both are currently priced at $399, the MSRP of the GTX 770 itself, offering a step up above the performance of the reference GTX 770 for no additional cost. The performance gains from their factory overclocks aren’t particularly notable, but at the same time all of this comes for free. Ultimately they’re functionally indistinguishable as far as performance is concerned, with Gigabyte’s slight overclock advantage making little difference.

As far as the hardware and its design considerations, we do finally see some interesting differences that set the cards apart. Both cards are using similar cooling principles – open air cooling – and both use it very effectively with GPU temperatures never exceeding the mid-60s under gameplay. However when it comes to noise Gigabyte has the edge, with their Windforce 3X equipped card producing around 3dB less noise under load than EVGA’s ACX cooler. If hardware performance is the most important consideration then this is a distinct advantage that tips the scales in Gigabyte’s favor.

On the software and support side however EVGA will have the edge. Gigabyte’s OC Guru II software and 3 year warranty are perfectly adequate, but they will fall short of EVGA’s excellent Precision X software and the options EVGA makes available for extended warranties and stepping up to other EVGA cards. A choice between the two ultimately comes down to Gigabyte’s acoustic advantage, or EVGA’s value added features.

On the other hand the MSI GTX 770 Lightning is something of the odd man out here. MSI has put quite a lot of effort into the design of their card in the name of chasing overclocking, and as a result the GTX 770 Lightning is quite the impressive card from a construction standpoint, clearly putting it a tier over cards like EVGA and Gigabyte’s designs. However since that enhanced overclocking functionality isn’t available without 3rd party modifications, the additional construction and customization MSI has gone through is lost on the average buyer, for whom asking to turn to 3rd parties is asking a bit much. Then again much like the construction of the card itself, one can certainly argue that the GTX 770 Lightning isn’t targeted at the average buyer either.

The out of the box experience in any case has the GTX 770 Lightning performing very similarly to the EVGA and Gigabyte cards, to no great surprise. The fact that MSI has built a card that gets to ship with higher TDP limits should not go unmentioned, as that’s one of the throttle points for the GeForce 700 series, but at the same time we realize that GTX 770 isn’t TDP throttling enough for that difference to manifest itself in the stock configuration. The end result being that MSI has put together a very good card that’s easily competitive with everything else we’ve seen, but without crossing the line into unofficial modifications, MSI's $35 price premium is hard to justify.

Otherwise at stock and within the official overclocking limits it’s a strong performer that never the less doesn’t appreciably distance itself from the likes of the Gigabyte GTX 770 Windforce 3X in either performance, overclocking headroom, or cooling performance. MSI’s best foot to put forward in this situation, like EVGA, is going to be their overclocking software, which also like EVGA remains the gold standard for overclocking software.

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  • gandergray - Friday, October 4, 2013 - link

    Ryan: Thank you for the quality review. From time to time, AT includes a table that shows relative performance and pricing of GPUs in AMD's and nVidia's GPU offerings. Would you include such table in this article?
  • Ryan Smith - Friday, October 4, 2013 - link

    Those tables are typically only used in what we consider "primary" reviews.

    For reviews and roundups of individual cards like this, we are less interested in how it compares to competitive cards, and more interested in how the reviewed products compare to other cards in the same product family. E.G. we've previously established how GTX 770 compares to 7970 and the like, but how do the individual 770 cards stack up?
  • BlakKW - Saturday, October 5, 2013 - link

    Thanks for the review Ryan. I understand your reasoning for not including wider comparisons. For me, however, I always read GPU articles with an eye to "what does this mean for me?"...specifically, how is my 7950 boost holding up. I could wish for a better memory, I could open another tab and spend a few minutes pulling up past reviews...and I could wish that round-up and capsule reviews threw in a couple old charts (no reviewer comment or analysis needed), perhaps as an addendum titled "gpu overview" or "the big picture".

    Two games, one favoring AMD and one Nividia, would be great... or even a link to past charts for convenience. Anyway, great reviews...this isn't really a criticism, its just something I would like to see...
  • Ryan Smith - Saturday, October 5, 2013 - link

    For something like that we have Bench. You can compare any cards we have in our results database, and it always contains the latest data we have collected.
  • BlakKW - Saturday, October 5, 2013 - link

    nice...never noticed that feature before
  • GBHans - Sunday, November 3, 2013 - link

    Ryan, how did you increase the max boost voltage from 1.2 to 1.212v? (Which app). I use afterburner but even though I move the voltage adjuster to 1.212, it reports at 1.2v.

    Btw, I picked up the 4gb version of the evga 770 (FTW) based on this review & the memory over clocks you saw, and it too is reaching 8+ghz on the memory.

    And, yes, your Bench comparison tool is great and quite helpful.
  • neaoon - Monday, October 7, 2013 - link

  • neaoon - Monday, October 7, 2013 - link

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  • Flunk - Friday, October 4, 2013 - link

    Your comments about software from MSI, Evga and Gigabyte are a little strange as there is nothing at all stopping you from using any of their overclocking software on any of the cards mentioned. I use MSI Afterburner on my other branded cards all the time, it even works on laptops.
  • jordanclock - Friday, October 4, 2013 - link

    The point is that this software is part of what you're paying for when you purchase these cards. It's part of the value of the whole package. You could easily swap the heatsinks and fans, but those are still valid points to raise when reviewing the product as a whole.

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