Toshiba and Star Trek

Toshiba's press conference at this year's CEDIA was definitely the most original. Presenters "beamed" onto the stage for a "Star Trek: The Original Series" themed press event. The audience was also treated to Star Trek sound clips throughout the show. It was definitely cheesy, but also creative and very entertaining.

The reason for all the treky love was that one of the big announcements for Toshiba was the joint promotion with CBS of the release of the first season of "The Original Series" on HD DVD. The 10-disk set will feature re-mastered versions of the entire first season and be able to play on both HD DVD players as well as standard DVD players. The biggest selling point to this set, however, is the limited edition Star Trek Phaser remote control which you can get with the purchase of both the box set and a Toshiba HD DVD player. The box set will be available nation wide on November 20th.

The first part of Toshiba's press event was centered around the huge growth of LCD televisions in the 30" to 40"+ segment. This area, which used to be dominated by rear projection TVs, is now starting to get taken over by LCD based TVs based on data taken by the Consumer Electronics Association for the 1st half of 2007.

Toshiba continued by announcing their new line of REGZA 1080p LCD televisions which feature the "worlds thinnest LCD TV bezel" measuring less than 1" wide. Also called Super Narrow Bezel (SNB) televisions, Toshiba states that these TVs will fit in into spaces that used to be reserved for smaller screen sizes. Toshiba says that the 40" SNB model has the same dimensions of Toshiba's conventional 37" LCD TV. These TV's feature many of the features of the current REGZA line including 10-bit LCD panel, xvYCC signal support for more colors, dynamic backlight, and 3 HDMI ports. The SNB models will come in two sizes, the 40" 40RF350U and 46" 46RF350U. Prices are set at $1,899 and $2,499, respectively. Both sets should be available this month.


Scott Ramirez, Toshiba's VP of Marketing and an SNB REGZA

More Monsters Toshiba on HD-DVD
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  • adltbluray - Sunday, June 15, 2008 - link

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  • joex444 - Thursday, September 6, 2007 - link

    monster will confuse people. they're hoping people will just jump onto the highest end equipment, rather than thinking about what they'll use it for.

    the article suggests using rating x for lengths 0-X, y for lengths X-Y, etc.

    they should just make one cable for 1m, one for 2m, one for 3m, and so on. the consumer won't know that the 3m has, apparently, thicker wires. so monster can really skimp and give the thin wires for the standard hdmi (btw, i think monster invented that term, all i'm aware of is HDMI 1.3 spec). anyways, they'll give that the old 1500% markup, then they can markup the 2m at 1200%, the 3m at 1000%, etc.

    you want to educate consumers? don't bother. take away their knowledge. give them one size fits all. it looks like monster just said the lowest end 2m cable works for the highest end application. maybe there's some proof that "it's all 0s and 1s, it either works or it doesn't" [it is true after all].
  • Myrandex - Thursday, September 6, 2007 - link

    Unless I read it wrong, it looked like the lowest quality monster cable received more bandwidth at 2m then 1m (where it was quoted at selling for $50 for a 1m cable).
  • 911medic - Thursday, September 6, 2007 - link

    The article states the Monster FS Perfectview 450 "will be shipping by the end of September at $699, which is quite pricey given the screen sizes we're talking about here." Monster products are overpriced/a waste of money, IMO, but the accompanying slide pretty clearly states a price of $349.95. Is that wholesale or something?
  • Anand Lal Shimpi - Thursday, September 6, 2007 - link

    Very good question :) I had $699 in my notes but it's quite possible that I wrote it down wrong, let me see if I can confirm. $349 makes much more sense.

    Take care,
    Anand
  • GTMan - Thursday, September 6, 2007 - link

    One company has come up with a solution for longer HDMI cables.

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    Whoops, here is the link...

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  • mcnabney - Thursday, September 6, 2007 - link

    Those are just as overpriced a Monster, but without the showy coloring.
  • TonyB - Thursday, September 6, 2007 - link

    They need to release some INTERNAL HD-DVD ROM drives for the PC instead of focusing on Laptops.

    There has to be a better alternative than the crappy external Xbox 360 HD-DVD addon. I know ASUS recently announced one but its not available yet.

    Im not a Blu-Ray fanatic, in fact I plan to purchase an HD-DVD ROM drive as soon as they're available (7-8+ Adult HD-DVD titles compared to 2 Adult Blu-ray titles).

    The thing that pisses me off is that Blu-ray has a crap ton load of BD-ROM internal rom drives because they got all the drive manufacturers on their side.

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