Memory: ATP

ATP was founded in 1991 and has been a leading manufacturer of top quality memory products, including high-density memory modules and high-capacity flash digital media solutions.


ATP's ToughDrive USB Flash drives range in capacities from 256MB to 4GB and come in a Synthetic Polymer Housing designed for shock absorption and water resistance. This product line features SLC based flash memory with read rates at 30MB/s and write rates at 20MB/s.


One of the most interesting flash storage products we viewed at CES is the SD Trio Professional Plus. This unique product utilizes an ATP high speed microSD card along with two different SD adapters and a USB reader to provide complete SD compatibility. The capacities range from 128MB to 1GB and are built with ATP's distinctive SIP (System-in-Package) manufacturing technology. This allows the cards to be fully waterproof and extreme temperature resistant.


The Petito family of USB Flash Drives are some of the smallest on the market and feature a total length of 1.43 inches and weights around 8 grams. The drives come in 512MB and 1GB capacities while featuring read rates at 30MB/s and write rates at 20MB/s. The Pink Ribbon Special Edition is designed to commemorate the Susan G. Komen Breast Cancer Foundation's efforts in fighting to eradicate breast cancer as a life-threatening disease. ATP will donate 10% of the sales of this product to the Susan G. Komen Breast Cancer Foundation.

We will finish up our CES 2007 coverage with a look at products from Zalman, Thermaltake, Antec, CoolIT, NetGear, Creative, and Acer.

G.Skill, GeIL, and Team Group
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  • syzygy - Tuesday, January 16, 2007 - link

    Did anyone else notice the solid state capacitors that this mobo will be equipped with - for under 120.00 !!! The 650is have already been shown to overclock rather well and are an infinitely better price-to-performance option than the splashier 680is.
  • Hulk - Tuesday, January 16, 2007 - link

    Is this a "seat of the pants" recommendation or have you done some testing that shows 4GB to be faster than 2GB for Vista?
  • Gary Key - Thursday, January 18, 2007 - link

    We have completed testing in several areas at this time with 4GB being consistently faster than 2GB in several games, Photoshop, Recode (still trying to figure that one out), and a few other desktop applications where we feel the consistency of the benchmark is valid. The issue we have now is consistency of other benchmark scores. In XP we generally see several benchmark runs of the same application not vary over .05%. In Vista the same benchmark differences might vary up to 4%. The patterns do not make sense (high,low,mid,high, mid scores, reboot and it might be low, mid, low, high, high) and we attribute the differences to Vista's caching scheme along with some other possibilities that Microsoft brought up to us.
  • Samus - Tuesday, January 16, 2007 - link

    all that graphics power on that northbridge and only that tiny heatsink?
  • mamisano - Tuesday, January 16, 2007 - link

    Is it me, or are these new C2D mainboard prices totally absurd? I just don't get why people are willing to spend $250+ on a part that is aimed at a crowd of people who constantly upgrade. Are they really worth double the price of i965P based boards?
  • IntelUser2000 - Tuesday, January 16, 2007 - link

    quote:

    Is it me, or are these new C2D mainboard prices totally absurd? I just don't get why people are willing to spend $250+ on a part that is aimed at a crowd of people who constantly upgrade. Are they really worth double the price of i965P based boards


    I would think people who can constantly upgrade has much more money to spend than the ones that don't :P.

    Most don't need better than P965.
  • IntelUser2000 - Tuesday, January 16, 2007 - link

    Where's the newer drivers and benchmarks for it?? Did Intel give up making newer drivers?? The newer drivers should have been out month ago, and the one after that should be out now.

    quote:

    The initial performance numbers show the 690G easily outperforming the Intel G965 X3000 graphics core,


    Indeed it is, but considering that both the GMA 3000(X3000 core but no new features like T&L,SM3.0) and GMA 950(older core) beat the X3000, there's still much performance to be gained before making conclusions. 690G isn't even out yet for sale.
  • duploxxx - Tuesday, January 16, 2007 - link

    that's true but you know from older days what the x700 was capable off, so you can compare this with other chipsets... and easy to say nore 6150/g965 intels will come near that performance the only thing that will up the performance is the core architecture, the same reason why a compare between G965 and 6150 is in favor of Intel, we'll see if the it is still the case with the new 690, this will sell alot to oem vendors due to sales from the same vendor (byebye many amd nvidia chipsets for oem, probably less influance in retail due to the fact that they also by high end nvidia graphics and will choose the nvidia chipset)

    btw check the heatsink on the chipsets and compare those with the nvidia ones (and they don't have a grapics inside....) and the intel g965 easy to say nvidia/intel better start working on a chipset that consumes less power.

    hint to anand to keep it a litle fair review systems from the same budget...
    x2 3800 - whatever netburst
    x2 4200 - e6300 / e4300
  • IntelUser2000 - Tuesday, January 16, 2007 - link

    quote:

    that's true but you know from older days what the x700 was capable off, so you can compare this with other chipsets


    LOL. 690G is nowhere near X700. 690G will probably get close to X700 in games where it requires full SM2.0 to run, but X700 is a significantly more powerful core. 690G has half the pixel pipelines(4), with core clock speed equal to regular X700(400MHz), 1/3 the amount of vertex shaders(2), slightly greater memory bandwidth(12.8GB/s vs. 11.2GB/s for regular X700)that's shared with the CPU, which doesn't even have a crossbar memory system.

    http://www.hkepc.com/bbs/hwdb.php?tid=728310&t...">http://www.hkepc.com/bbs/hwdb.php?tid=728310&t...

    30-40% faster than GF6150/Xpress 200

    It happened before, integrated GPU based off a dedicated GPU coming out to be slower than the slowest dedicated version. Xpress 200, based off X300, doesn't even beat X300SE.
    quote:

    btw check the heatsink on the chipsets and compare those with the nvidia ones (and they don't have a grapics inside....) and the intel g965 easy to say nvidia/intel better start working on a chipset that consumes less power.



    Intel and ATI is pretty close: http://www.anandtech.com/mb/showdoc.aspx?i=2891&am...">http://www.anandtech.com/mb/showdoc.aspx?i=2891&am...

    "Our system at stock voltages ran very cool but we did see power consumption increases almost equal the 975X when overclocking both platforms. We will present these numbers along with CrossFire results shortly."

    And many enthusiasts overclock, making zero advantage.
  • MadAd - Tuesday, January 16, 2007 - link

    omg, what IS that gargantuan heat pipe array doing stuck to a strip of memory?

    What is it lately, this is the 3rd ridiculous design ive seen in as many weeks.

    If someone (at anandtech preferrably) would go to the trouble of benchmarking this ram before and after removing these ridiculous cooling arrangements I would be very grateful. Personally I think its just spin and glitter for the no sense fat wallet crowd but without testing, its just an opinion however the more and more of these ridiculous designs we see, the more it needs to validated by a forthright site such as yourselves here at AT.

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