ASUS has published a list of its upcoming motherboards powered by Intel’s yet-not-announced Z390 chipset. As expected, the company will offer several families of platforms featuring over a dozen of models aimed at different market segments and supporting different features.

ASUS intends to offer Intel Z390-based motherboards across five families of its products. The top-of-the-range Z390 offerings aimed at enthusiasts and overclockers will be marketed as the ROG Maximus XI series. For gamers and enthusiasts ASUS will offer four ROG Strix Z390 mainboards in different form-factors. For gamers with lower budgets the company will release eight Z390 motherboards under the TUF and Prime brands. In addition, there will be a single Z390 Dragon mainboard that will be available only in China.

ASUS' Upcoming Z390 Motherboards
Form-Factor ROG Maximus ROG Strix TUF Prime Dragon
ATX ROG Maximus XI Apex ROG Strix Z390-E Gaming TUF Z390-Plus Gaming Prime Z390-A Z390-Dragon
ROG Maximus XI Code ROG Strix Z390-F Gaming TUF Z390-Plus Gaming Wi-Fi Prime Z390-P -
ROG Maximus XI Extreme ROG Strix Z390-H Gaming TUF Z390-Pro Gaming -
ROG Maximus XI Formula - -
ROG Maximus XI Hero
ROG Maximus XI Hero Wi-Fi
Micro-ATX - TUF Z390M-Pro Gaming Prime Z390M-Plus
TUF Z390M-Pro Gaming
Mini-ITX ROG Strix Z390-I Gaming -

The list of ASUS motherboards was published in a description to a new BIOS feature that was introduced on July 23. The advertised BIOS feature enables to create user profiles in BIOS and therefore better tailor PCs for particular users or use cases. The capability is supported not only on the upcoming Intel Z390-based motherboards, but also on existing Intel 300-series platforms from ASUS.

The fact that the world’s largest maker of motherboards accidentally publishes the list of its Intel Z390-based platforms indicates that the product family has been formed and the company is probably nearly ready to ship the products. Meanwhile, it is highly likely that Intel will launch its Z390 chipset along with its upcoming eight-core Coffee Lake processor*, so it is going to take a while.

*Unless Intel decides to repeat its 2014 launch tactics and release its new enthusiast-class class chipset a month ahead of a new enthusiast-class CPU (Z97/H97 were released in early June, whereas the Devil’s Canyon CPUs were launched in late June). The rationality of such tactics poses questions because Intel’s upcoming eight-core chips in LGA1151 v2 packaging are likely to be supported by various Cannon Point-based chipsets.

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Source: ASUS (thanks to our reader SH SOTN for the tip)

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  • Chaitanya - Saturday, July 28, 2018 - link

    Another rehash from intel and a boring upgrade to motherboard lineup.
  • damianrobertjones - Saturday, July 28, 2018 - link

    Probably with inflated pricing.
  • Maxiking - Sunday, July 29, 2018 - link

    Just like AMD 370 to 470 chipsets.
  • Chaitanya - Tuesday, July 31, 2018 - link

    Atleast with X470 you got SenseMI and Precision Boost 2. Here in case of Z390 oops Z370 oops Z270 it's just shameless rebadging to milk customers.
  • Dug - Thursday, August 2, 2018 - link

    So true.
  • bolkhov - Saturday, July 28, 2018 - link

    Still no Maximus Impact?
    Had Asus terminated ITX versions of Maximus since Z170 (Maximus Impact VIII)?
  • XabanakFanatik - Saturday, July 28, 2018 - link

    Both the Impact m-ITX and Gene m-ATX have been MIA since Z170. Very disappointing as they were teo of the highest end in their size class.

    At least there are still hiigh end options fot m-ITX from other vendors. It looks like m-ATX is going the way of the dodo despite a decent sized group of people online looking for the form factor in Z370 and X370/X470, myself included.
  • secretanchitman - Saturday, July 28, 2018 - link

    Yep you are right, no Maximus boards in Mini-ITX since Z170. I'm hoping Asus puts in Thunderbolt 3 in the Mini-ITX Z390 this time!
  • Samus - Saturday, July 28, 2018 - link

    Why are they ignoring ITX? They are just giving the market away to ASRock...maybe that's the point?
  • DanNeely - Sunday, July 29, 2018 - link

    they didn't sell enough to justify maintaining the line. Until mITX sales increase a decent amount again they probably won't be back.

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