AMD Provides Sneak Peek of Full Line of Radeon RX Series Graphics Processors at E3

— Polaris architecture-based graphics cards to deliver premium engineering for unprecedented performance, extraordinary VR experiences and future-proof technologies1

E3 2016, LOS ANGELES, Calif. — June 13, 2016 — Today at Electronic Entertainment Expo (E3) AMD (NASDAQ: AMD) CEO Lisa Su delivered a pre-launch showcase of the full line of forthcoming RadeonTM RX Series graphics cards set to transform PC gaming this summer by delivering enthusiast class performance and features for gamers at mainstream price points. AMD previously showcased the RadeonTM RX 480 graphics card, designed for incredibly smooth AAA gaming at 1440p resolution and set to be the most affordable solution for premium VR experiences starting at just $199 SEP for the 4GB version. Joining the Radeon RX family are the newly announced RadeonTM RX 470 graphics card delivering refined, power-efficient HD gaming, and the RadeonTM RX 460, a cool and efficient solution for the ultimate e-sports gaming experience.

The RadeonTM RX Series of graphics processors are designed to transform the PC gaming industry across a variety of form factors, delivering on three fundamental “entitlements” for gamers and game developers:

  • Extraordinary VR experiences at price points never offered before – Previewed at Computex, the RadeonTM RX Series will expand the VR ecosystem by democratizing exceptional VR experiences, making them available to many form factors and millions of consumers by lowering the cost barriers to entry.
  • Great game content delivered to PC Gamers in real time – Through a combination of RadeonTM RX Series performance profiles and close-to-the-metal APIs that closely mirror console APIs, AMD believes that developers will be further empowered to co-develop high quality, high performing game content for both consoles and PCs, enhancing the PC gaming ecosystem.
  • Console-class GPU performance for thin and light notebooks – Gaming notebooks have traditionally been large and cumbersome or under-powered for today’s gaming needs. The RadeonTM RX Series addresses this with flagship technology that effectively gives mobile users GPU performance that rivals that of consoles with exceptionally low power and low-z height to drive thin, light and high- performance gaming notebooks, and 1080p 60Hz gaming experiences for both eSports and AAA titles.

“Gamers and consumers today are being left behind,” said Raja Koduri, senior vice president and chief architect, Radeon Technologies Group, AMD. “Today only the top 16 percent of PC gamers are purchasing GPUs that deliver premium VR and Gaming experiences.2 Hundreds of millions of gamers have been relegated to using outdated technology. Notebook gamers are often forced to compromise. And tens of millions more can only read about incredible PC VR experiences that they can’t enjoy for themselves. That all changes with the RadeonTM RX Series, placing compelling and advanced high-end gaming and VR technologies within reach of everyone.”

Gamers in the market for a new graphics card need look no further than the forthcoming RadeonTM RX Series, consisting of:

  • Superior technology engineered for unprecedented performance– The RadeonTM RX Series features the most advanced graphics and gaming technologies ever seen in a GPU priced under $300 SEP, delivering cutting-edge engineering to everyday PC gamers and VR consumers. The RadeonTM RX Series harnesses the revolutionary Polaris architecture optimized for the 14nm FinFET process, the most cutting-edge process technology in the world featuring the smallest transistors ever used in a GPU, engineered to deliver unprecedented performance and power efficiency from incredibly small and thin chips.
  • Extraordinary VR experiences never widely affordable before – With models starting at $199 SEP, the RadeonTM RX 480 is the most affordable solution for a premium VR experience, supplying the graphics capability necessary to bring high- quality PC VR experiences from Oculus and HTC3 to anyone who wants it.
  • Future-proof technologies1 – The RadeonTM RX Series continues the RadeonTM tradition of innovation, like being first to 14nm FinFET process technology, first in memory types and bandwidth like HBM, and first to support low overhead gaming

APIs. Gamers will enjoy these products for a long time to come with a range of “future-proof” benefits including:

  • Leading DirectX® 12 and VulkanTM gaming – The Polaris architecture-fueled RadeonTM RX Series is built to deliver phenomenal DirectX® 9, DirectX® 10, and DirectX® 11 gaming performance, and designed to absolutely scream in DirectX® 12 and VulkanTM, the future of gaming. Polaris architecture uniquely supports asynchronous compute for superior experiences in games and VR applications using DirectX® 12 and VulkanTM. AMD brings gamers incredible DirectX® 12 and VulkanTM game experiences including phenomenal VR content, by collaborating with the top DirectX® 12 and VulkanTM developers in the world who want to develop on RadeonTM to bring the best games to market.
  • Next-generation display technologies – RadeonTM RX Series includes support for next-generation HDR gaming and video on new HDR monitors and TVs. The RadeonTM RX Series also supports HDMITM 2.0b and DisplayPort 1.3/1.4 supporting the new generation of high-resolution HDR and high-refresh displays. The RadeonTM RX Series features exceptional accelerated H.265 encoding and decoding, enabling effortless streaming or recording of 10-bit 4K video at 60 FPS4.
  • Radeon Software designed to provide the best performance, features, stability and control – Equally as sophisticated as the RadeonTM RX Series graphics cards is the software that powers them. Radeon Software enables the ultimate in performance, features and stability to ensure an exceptionally smooth and fast out-of-box experience, and one that gets better with age as updates roll out.

For more information on Polaris architecture-based RadeonTM RX Series graphics cards, stay tuned to the AMD newsroom and associated social media channels.

Supporting Resources

  • Read more about the Polaris architecture found in the upcoming RadeonTM RX Series of graphics cards on
  • Learn more about RadeonTM graphics
  • Become a fan of AMD on Facebook
  • Follow RadeonTM graphics on Twitter

About AMD

For more than 45 years AMD has driven innovation in high-performance computing, graphics, and visualization technologies ― the building blocks for gaming, immersive platforms, and the datacenter. Hundreds of millions of consumers, leading Fortune 500 businesses, and cutting-edge scientific research facilities around the world rely on AMD technology daily to improve how they live, work, and play. AMD employees around the world are focused on building great products that push the boundaries of what is possible. For more information about how AMD is enabling today and inspiring tomorrow, visit the AMD (NASDAQ: AMD) website, blog, Facebook and Twitter pages.


AMD, the AMD Arrow logo, Radeon, and combinations thereof, are trademarks of Advanced Micro Devices, Inc. DirectX is a registered trademark of Microsoft Corporation in the US and other jurisdictions. Vulkan and the Vulkan logo are trademarks of Khronos Group Inc. HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing, LLC in the United States and other countries. Other names are for informational purposes only and may be trademarks of their respective owners.

Cautionary Statement

This press release contains forward-looking statements concerning Advanced Micro Devices, Inc. (“AMD”) including, among other things, the features, functionality, benefits, pricing, timing, expectations and availability of AMD RadeonTM RX series graphic cards, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are commonly identified by words such as "would," "may," "expects," "believes," "plans," "intends," "projects" and other terms with similar meaning. Investors are cautioned that the forward-looking statements in this document are based on current beliefs, assumptions and expectations, speak only as of the date of this document and involve risks and uncertainties that could cause actual results to differ materially from current expectations. Material factors that could cause actual results to differ materially from current expectations include, without limitation, the following: the possibility that Intel Corporation’s dominance of the microprocessor market and its aggressive business practices may limit AMD’s ability to compete effectively; AMD relies on GLOBALFOUNDRIES Inc. (GF) to manufacture all of its microprocessor and APU products and a certain portion of its GPU products, with limited exceptions. If GF is not able to satisfy AMD’s manufacturing requirements, its business could be adversely impacted; AMD relies on third parties to manufacture its products, and if they are unable to do so on a timely basis in sufficient quantities and using competitive technologies, AMD’s business could be materially adversely affected; failure to achieve expected manufacturing yields for AMD’s products could negatively impact its financial results; the success of AMD’s business is dependent upon its ability to introduce products on a timely basis with features and performance levels that provide value to its customers while supporting and coinciding with significant industry transitions; if AMD cannot generate sufficient revenue and operating cash flow or obtain external financing, it may face a cash shortfall and be unable to make all of its planned investments in research and development or other strategic investments; the loss of a significant customer may have a material adverse effect on AMD; global economic uncertainty may adversely impact AMD’s business and operating results; and the markets in which AMD’s products are sold are highly

competitive; and uncertainties involving the ordering and shipment of AMD’s products could materially adversely affect it. Investors are urged to review in detail the risks and uncertainties in AMD’s Securities and Exchange Commission filings, including but not limited to AMD’s Quarterly Report on Form 10-Q for the quarter ended March 26, 2016.

  1. Statement of “future-proof” refers to support of current and upcoming technology standards including 14nm FinFET process technology, DirectX 12 and Vulkan API support, new display technology, and experiences such as VR. “Future-proof” statement is not meant to serve as a warranty or indicate that users will never have to upgrade their graphics technology again. Support of current and upcoming technology standards described above has the potential to reduce frequency of graphics upgrades for some users.

  2. Based on AMD internal data and analysis only, as of May 2016.

  3. See and for required minimum system specifications for different VR headsets.

  4. HEVC acceleration is subject to inclusion/installation of compatible HEVC players

AMD Teases Radeon RX 470 & RX 460
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  • Wreckage - Monday, June 13, 2016 - link

    So AMD's best card will be no better than NVIDIA's low/mid range card. I mean we all saw it coming, but it's still a bit disappointing. Can't wait for the GTX 1060
  • ddriver - Monday, June 13, 2016 - link

    amd is releasing newgen midrange first which makes good business sense, and it offers great value, if you have a problem with that maybe you should get your head examined
  • Wreckage - Monday, June 13, 2016 - link

    It makes terrible business sense to have your best new card for the rest of the year to be worth so little. Trust me if they could sell the card for more they would.
  • ddriver - Monday, June 13, 2016 - link

    amd have put 14nm into better selling product range - high end GPUs are nice, but they aren't big money makers, since very few people buy them

    make a distinction between "worth" and "cost" - the amd lineup is great in this aspect, as it is worth more than it costs, or if you prefer, it offers a very good value

    amd is giving priority to midrange for 14nm, which means the chips will be much smaller than a high end chip would be, which means it will enjoy much better yields than nvidia's larger 14nm chips, amd are leaving high end for when the process matures and yields improve
  • ddriver - Monday, June 13, 2016 - link

    3 of the 5 best selling GPUs are priced at ~200$

    The best selling GPU appears to be gtx 970, selling at 300$. The rx 480 will offer that performance than the 970, at the most selling price point - 200$, at a better power budget.

    amd is attacking the best selling and most profitable market range, and the competitor's best selling and most profitable product. This time amd is acting very adequately.
  • fanofanand - Tuesday, June 14, 2016 - link

    the GTX 970 is NOT the best selling GPU, just because it shows a higher percentage on steam certainly doesn't make it so.
  • ddriver - Tuesday, June 14, 2016 - link

    I don't care about steam, I get those figures from retailers.
  • wumpus - Tuesday, June 14, 2016 - link

    So steam players are buying their cards wholesale? I doubt AMD is concerned so much exactly who winds up selling the cards as long as they get volume. I really don't get who is paying for a $200 card and not using it for steam (try finding a motherboard+CPU that doesn't easily do all non-gaming video tasks). If AMD is actually targeting these people, I need to cancel all plans for a 480 and make sure I can at least afford a 570 (actually things are more complicated than that. I suspect the real factor is the LCD at this point.

    Is this largely a foreign market? The desktop market in the US is all but dead. It limps on in the form of Anandtech types who invariably build their own machines and old types who would rather buy a whole new machine (and probably a laptop) than replace a video card. Maybe China/India/elsewhere has people willing to buy such cards (I suspect Korea buys plenty of desktops as well [the better to game, my dear], but is more likely to buy the fancier nVidia cards).
  • The_Countess - Wednesday, June 22, 2016 - link

    retailers are already a subset of GPU sales. most go to OEM's.
  • nunya112 - Monday, June 13, 2016 - link

    AMD's research here is flawed and biased. they are basing it off their own products. no one wants Fury or Fury X. So AMD looks at the numbers and in their delusional state. Ohh see more people want mid range cards.
    when the real answer is. no they just dont want your high end cards. ANd I love AMD. but the FURY is a FLOP its a 1440P card at best and has a bad implementation of HBM

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