Final Words

Bringing this video card review to a close, through the last 14 pages of benchmarks we have seen the same result time and time again. While on paper the GeForce GTX 980 Ti should trail the GeForce GTX Titan X by several percent, what we get in the real world is much, much closer. With an average performance deficit of just 3%, GeForce GTX 980 Ti is for all intents and purposes GTX Titan X with a different name.

Typically NVIDIA engineers a wider gap between their cards, and while there is plenty of room for speculation here as to why they’d let GTX 980 Ti get so close to GTX Titan X – and make no mistake, it is intentional – at the end of the day none of that changes the final result. With a launch price of $649, the GTX 980 Ti may as well be an unofficial price cut to GTX Titan X, delivering flagship GeForce performance for 35% less.

As it stands GTX Titan X does have one remaining advantage that precludes it from being rendered redundant: its 12GB of VRAM, versus GTX 980 Ti’s 6GB. However without any current games requiring more than 6GB of VRAM – and any realistic workload running out of GPU throughput before running out of VRAM – the GTX Titan X’s place in this world now hinges on an uncertain degree of future-proofness. For this reason GTX Titan X isn’t going anywhere, it will still be around for buyers who need the very best, or even compute users after a cheap 12GB card, but for everyone else the GTX 980 Ti is now going to be the card all other high-end video cards are measured against.

Meanwhile for prospective high-end buyers who haven’t already picked up a GTX Titan X, GTX 980 Ti comes at an interesting time for new buyers and upgrades alike. NVIDIA’s previous $649 card, the GTX 780, has just turned two years old, which is about the bare minimum for upgrading a video card these days. Gamers looking to replace the GTX 780 will find that the GTX 980 Ti offers around a 70% performance improvement, which compared to the gains we saw with GTX Titan X and NVIDIA’s other Titan cards is actually ahead of the curve. It’s still not enough to double GTX 780’s performance, nor are we going to get there until 16nm, but it’s a bright spot for those who may want to upgrade a bit sooner than 2016. On the other hand GTX 780 Ti owners will almost certainly want to hold off for the next generation, despite the name.

That said however, today’s launch is just the first part of a larger battle between NVIDIA and AMD. With AMD scheduled to launch their next-generation high-end card in June, the launch of the GTX 980 Ti is in many ways NVIDIA striking first and striking hard.  By pushing GTX Titan X-like performance down to $650, NVIDIA has set the bar for AMD: AMD needs to either beat GTX 980 Ti/Titan X if they want to take back the performance crown, or they need to deliver their card for less than $650. It goes without saying that NVIDIA has given AMD a very high bar to beat, but AMD has proven to be quite resourceful in the past, so it shall be interesting to see just what AMD’s response is to the GTX 980 Ti.

As for this moment, the high-end video card market is essentially in a holding pattern. The GeForce GTX 980 Ti is a fine card for the price – a GTX Titan X for $649 – however with AMD’s new flagship card on the horizon buyers are likely better off waiting to see what AMD delivers before making such a purchase, if only to see if it further pushes down video card prices.

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  • Laststop311 - Monday, June 1, 2015 - link

    The performance difference between the 980ti and 980 is WAY larger than the performance difference between the 980 and 970 yet the price gap is larger between the 980 and 970. The 980 was stupidly overpriced at 550 and is still overpriced at 500. It needs to be at the 420-430 mark.

    I would be upset if I just paid 550 for a GTX 980 and now for only 100 more I could basically have titan x performance.
  • chizow - Monday, June 1, 2015 - link

    And what value do you place on the 9 months that 980 users have been enjoying that level of performance? Again, if you think the 970 is the better deal, it is there for you to buy at $300-330. The 980 was overpriced by maybe $50 at launch, but it still dropped the entire price and performance landscape at the time where 780Ti was still $650+, 290X was $550, 780 was $450 and 290 was $400. In that context, it wasn't so bad, was it?

    In reality, Nvidia has no reason to drop the 980 as there is no pressure at all from AMD. All these price cuts are self-induced as they are simply competing with themselves and pre-emptively firing a shot across the bow at $650 with 980Ti.
  • Oxford Guy - Monday, June 1, 2015 - link

    "In reality, Nvidia has no reason to drop the 980 as there is no pressure at all from a card with 3.5 GB of VRAM that, in part, runs at 28 GB/s and has XOR contention."

    fify
  • chizow - Monday, June 1, 2015 - link

    "In reality, Nvidia has no reason to drop pricing on the 980, as there is no point in threatening the golden calf that may have single-handedly killed AMD graphics, 3.5GB VRAM and all."

    FTFY ;)

    http://store.steampowered.com/hwsurvey/videocard/
    NVIDIA GeForce GTX 970 2.81%
    AMD Radeon R9 200 Series 0.94%
  • Oxford Guy - Tuesday, June 2, 2015 - link

    I hope you're being paid for all this nonsense.
  • Michael Bay - Tuesday, June 2, 2015 - link

    Oh the pain.
  • chizow - Tuesday, June 2, 2015 - link

    Is it nonsense? I hope you are being paid for posting 3.5GB nonsense?
  • darkfalz - Tuesday, June 2, 2015 - link

    I dunno. I can't really justify an upgrade from my 980 STRIX (which would then replace beloved 680 in my HTPC) - I was hoping for at least 40% improvement. Not really worth it for 20-30%. Better off getting another 980 and SLI it.
  • darkfalz - Tuesday, June 2, 2015 - link

    I'm not sure why they aren't offering Witcher III as well as Batman. Why would a 970 get you two games? Not a great incentive to buy.
  • SeanJ76 - Tuesday, June 2, 2015 - link

    Yeah this card barely surpasses my 770 Sli, and I mean BARELY! I think I'll pass and wait for another die.

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