Final Words

Bringing this video card review to a close, through the last 14 pages of benchmarks we have seen the same result time and time again. While on paper the GeForce GTX 980 Ti should trail the GeForce GTX Titan X by several percent, what we get in the real world is much, much closer. With an average performance deficit of just 3%, GeForce GTX 980 Ti is for all intents and purposes GTX Titan X with a different name.

Typically NVIDIA engineers a wider gap between their cards, and while there is plenty of room for speculation here as to why they’d let GTX 980 Ti get so close to GTX Titan X – and make no mistake, it is intentional – at the end of the day none of that changes the final result. With a launch price of $649, the GTX 980 Ti may as well be an unofficial price cut to GTX Titan X, delivering flagship GeForce performance for 35% less.

As it stands GTX Titan X does have one remaining advantage that precludes it from being rendered redundant: its 12GB of VRAM, versus GTX 980 Ti’s 6GB. However without any current games requiring more than 6GB of VRAM – and any realistic workload running out of GPU throughput before running out of VRAM – the GTX Titan X’s place in this world now hinges on an uncertain degree of future-proofness. For this reason GTX Titan X isn’t going anywhere, it will still be around for buyers who need the very best, or even compute users after a cheap 12GB card, but for everyone else the GTX 980 Ti is now going to be the card all other high-end video cards are measured against.

Meanwhile for prospective high-end buyers who haven’t already picked up a GTX Titan X, GTX 980 Ti comes at an interesting time for new buyers and upgrades alike. NVIDIA’s previous $649 card, the GTX 780, has just turned two years old, which is about the bare minimum for upgrading a video card these days. Gamers looking to replace the GTX 780 will find that the GTX 980 Ti offers around a 70% performance improvement, which compared to the gains we saw with GTX Titan X and NVIDIA’s other Titan cards is actually ahead of the curve. It’s still not enough to double GTX 780’s performance, nor are we going to get there until 16nm, but it’s a bright spot for those who may want to upgrade a bit sooner than 2016. On the other hand GTX 780 Ti owners will almost certainly want to hold off for the next generation, despite the name.

That said however, today’s launch is just the first part of a larger battle between NVIDIA and AMD. With AMD scheduled to launch their next-generation high-end card in June, the launch of the GTX 980 Ti is in many ways NVIDIA striking first and striking hard.  By pushing GTX Titan X-like performance down to $650, NVIDIA has set the bar for AMD: AMD needs to either beat GTX 980 Ti/Titan X if they want to take back the performance crown, or they need to deliver their card for less than $650. It goes without saying that NVIDIA has given AMD a very high bar to beat, but AMD has proven to be quite resourceful in the past, so it shall be interesting to see just what AMD’s response is to the GTX 980 Ti.

As for this moment, the high-end video card market is essentially in a holding pattern. The GeForce GTX 980 Ti is a fine card for the price – a GTX Titan X for $649 – however with AMD’s new flagship card on the horizon buyers are likely better off waiting to see what AMD delivers before making such a purchase, if only to see if it further pushes down video card prices.

Overclocking
Comments Locked

290 Comments

View All Comments

  • Klimax - Tuesday, June 2, 2015 - link

    @zepi: Perfect scaling on non-Intel's fabs doesn't exist as 16/14nm has 20nm metal layer and thus cannot scale as effectively.
  • Refuge - Monday, June 1, 2015 - link

    Distribution costs them more than manufacturing. lol
  • Chaser - Sunday, May 31, 2015 - link

    That's pointless. 28nm with (Nvidia at least) is very energy efficient and as seen by this review a steal for the power this card delivers. It's a Titan X at $650.00. You're just desperately trying to find anything you can try and gripe about.
  • Oxford Guy - Monday, June 1, 2015 - link

    A GPU that expensive only qualifies as a steal if you're Leona Helmsley.
  • mapesdhs - Tuesday, March 12, 2019 - link

    2019 says hold my beer. :)
  • Mark_gb - Monday, June 1, 2015 - link

    Nvidia must make a living. No matter who they have to run over in the process. You, me, AMD... Doesn't matter. I imagine that at Nvidia, the mantra is "MUST MAKE MONEY! LOTS AND LOTS OF MONEY!", and that it repeats all day long, every day.

    P. T. Barnum was right... "There's a sucker born every minute."... and we are them.
  • Michael Bay - Tuesday, June 2, 2015 - link

    What a shock that must be, for-profit corporation going about making profit. How dare they.
  • mapesdhs - Wednesday, June 3, 2015 - link

    Indeed, quite shocking. :)

    Personally I hope they make oodles of the stuff, so they can reinvest and make even better tech, because, my heavens, that's how private companies function. :D

    It's weird how people complain about companies making profits, yet the very existence & continued success of a company depends on profits (unless of course one is AMD and somehow gets away with year after year of losses without going under).

    (btw MB, please stop making crap Transformers movies... ;D Sorry, couldn't resist, hehe...)
  • FlushedBubblyJock - Wednesday, June 10, 2015 - link

    the arabs have been shoring up amd - it's dirty oil money for the crime that amd is
  • fingerbob69 - Tuesday, June 2, 2015 - link

    Yeah ...but imagine how pissed you'd be if you'd brought a titan x in the last couple of months!

    I hope that extra 3% feels good!

Log in

Don't have an account? Sign up now