Final Words

Bringing this video card review to a close, through the last 14 pages of benchmarks we have seen the same result time and time again. While on paper the GeForce GTX 980 Ti should trail the GeForce GTX Titan X by several percent, what we get in the real world is much, much closer. With an average performance deficit of just 3%, GeForce GTX 980 Ti is for all intents and purposes GTX Titan X with a different name.

Typically NVIDIA engineers a wider gap between their cards, and while there is plenty of room for speculation here as to why they’d let GTX 980 Ti get so close to GTX Titan X – and make no mistake, it is intentional – at the end of the day none of that changes the final result. With a launch price of $649, the GTX 980 Ti may as well be an unofficial price cut to GTX Titan X, delivering flagship GeForce performance for 35% less.

As it stands GTX Titan X does have one remaining advantage that precludes it from being rendered redundant: its 12GB of VRAM, versus GTX 980 Ti’s 6GB. However without any current games requiring more than 6GB of VRAM – and any realistic workload running out of GPU throughput before running out of VRAM – the GTX Titan X’s place in this world now hinges on an uncertain degree of future-proofness. For this reason GTX Titan X isn’t going anywhere, it will still be around for buyers who need the very best, or even compute users after a cheap 12GB card, but for everyone else the GTX 980 Ti is now going to be the card all other high-end video cards are measured against.

Meanwhile for prospective high-end buyers who haven’t already picked up a GTX Titan X, GTX 980 Ti comes at an interesting time for new buyers and upgrades alike. NVIDIA’s previous $649 card, the GTX 780, has just turned two years old, which is about the bare minimum for upgrading a video card these days. Gamers looking to replace the GTX 780 will find that the GTX 980 Ti offers around a 70% performance improvement, which compared to the gains we saw with GTX Titan X and NVIDIA’s other Titan cards is actually ahead of the curve. It’s still not enough to double GTX 780’s performance, nor are we going to get there until 16nm, but it’s a bright spot for those who may want to upgrade a bit sooner than 2016. On the other hand GTX 780 Ti owners will almost certainly want to hold off for the next generation, despite the name.

That said however, today’s launch is just the first part of a larger battle between NVIDIA and AMD. With AMD scheduled to launch their next-generation high-end card in June, the launch of the GTX 980 Ti is in many ways NVIDIA striking first and striking hard.  By pushing GTX Titan X-like performance down to $650, NVIDIA has set the bar for AMD: AMD needs to either beat GTX 980 Ti/Titan X if they want to take back the performance crown, or they need to deliver their card for less than $650. It goes without saying that NVIDIA has given AMD a very high bar to beat, but AMD has proven to be quite resourceful in the past, so it shall be interesting to see just what AMD’s response is to the GTX 980 Ti.

As for this moment, the high-end video card market is essentially in a holding pattern. The GeForce GTX 980 Ti is a fine card for the price – a GTX Titan X for $649 – however with AMD’s new flagship card on the horizon buyers are likely better off waiting to see what AMD delivers before making such a purchase, if only to see if it further pushes down video card prices.

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  • PEJUman - Monday, June 1, 2015 - link

    I agree, the fact that AMD new 3xx is mostly (sans 1 new GPU) rebrands scares the crap out of me. and Nvidia knows it too, that's why we're getting the bad witcher 3 on gameworks @ kepler, astronomical prices and a generally very 'apple like marketing' from nvidia.

    Don't get me wrong, I certainly appreciate the level of refinements that Nvidia brings to the table, but without any answer from AMD, prices are very far from reasonable.

    few years ago, I would never guessed PC gaming will be dead due to single GPU supplier situation, nowadays I am a lot more unsure...
  • Yojimbo - Monday, June 1, 2015 - link

    In that case why assume that the 980 should have been dropped in price more. Maybe the 980 Ti should have been priced at $700?

    The difference between $500 and $650 is palpable. And the performance one requires depends on the monitor one has. What you seem to be saying is you would be willing to pay more than 30% price premium for a 30% increase in performance, which is usual. But when prices are actually set that way, there always seem to be people complaining the premium card is priced too high, and quoting the price/performance difference as the reason.
  • chizow - Monday, June 1, 2015 - link

    @Yojimbo lol so true, people seem to think price:perf should be perfectly linear and comparable to some bargain bin part at $75, but if that was always the case, we'd all be using 2-3 gen old cards that can't play the games we want to play, today.
  • dragonsqrrl - Sunday, May 31, 2015 - link

    The 980 is $550, not $499. Despite that it still has a similar price/performance ratio to the 980 Ti. So technically it's no worse of a deal than the 980 Ti, but I think the 980 should still drop in price to ~$500 or $450. It should have a better price/performance ratio than the higher-end Ti.
  • jjj - Sunday, May 31, 2015 - link

    The 980 price has been dropped to 499$ and the point was that the TI and the 970 are much better buys, the 870 being way cheaper for little perf loss while the TI offers a lot more perf and is far better at 4k.
  • dragonsqrrl - Sunday, May 31, 2015 - link

    Ahh, sorry I missed that. However, at $500 the 980 still has a similar price/performance ratio as the 980 Ti. So while I do think it should drop by more, I'm also a bit confused by why people are calling it a terrible buy when it really isn't anymore terrible than the Ti at $650.
  • just4U - Sunday, May 31, 2015 - link

    (...sigh) $740 here in Canada.
  • dragonsqrrl - Sunday, May 31, 2015 - link

    :(
  • o-k - Sunday, May 31, 2015 - link

    could you please make sure this time that the ram is 384-Bit, 6GB total @ 7GHz GDDR5. Please double check.
  • D. Lister - Sunday, May 31, 2015 - link

    No, drop everything in your life AT staff, and effing TRIPLE check, and make sure to provide a notarized video of the process. Anything, ANYTHING at all, that can wash away the salt of the AMD rebadge, C'MOOOOON!

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