Final Words

While it was clear early on in our testing that the GeForce GTX 980 would be the new single-GPU champion, even after finishing testing of NVIDIA’s new flagship we weren’t sure what to expect out of the GTX 970. On the one hand NVIDIA had driven a very significant gap between the GTX 970 and the GTX 980 on theoretical performance – on paper the GTX 970 should be around 80% the performance of the GTX 980 – and on the other hand the GTX 980 was in practice some 16% faster than AMD’s flagship R9 290X. Immediately you can see the potential for even a slower GM204 card to be a threat to AMD, but it’s only an assumption until you have the data in hand.

It’s only fitting then that with the GTX 970 now up and running we find ourselves in a virtual tie between NVIDIA and AMD. Despite not even being NVIDIA’s flagship GM204 card, the GTX 970 is still fast enough to race the R9 290X to a dead heat – at 1440p the GTX 970 averages just 1% faster than the R9 290X. Only at 4K can AMD’s flagship pull ahead, and even then the situation becomes reversed entirely in NVIDIA’s favor at 1080p. As such the R9 290X still has a niche of its own, but considering the fact that GTX 970 is a $329 card I don’t seriously expect it to be used for 4K gaming, so the 1440p and 1080p comparisons are going to be the most appropriate comparisons here.

As is the case with AMD/NVIDIA ties in the past, this is an anything-but-equal sort of situation, but it strongly sells the idea of just how fast the GTX 970 is and just how dangerous it is to AMD. Ultimately what you are going to find is that the GTX 970 scores some big leads in some games only to fall well behind the R9 290X in others, and in other games still the two cards are tied through and through. In the end for pure performance neither card is superior, and in this case that’s a huge victory for NVIDIA.

With the GTX 970 NVIDIA only ties the R9 290X, but in the process they do so while consuming nearly 90W less power, generating far less noise, and most importantly delivering all of this at a two-thirds the cost. GTX 980 gave NVIDIA a well-earned lead over AMD, but it’s the one-two punch of GTX 980 and GTX 970 together that so solidly cement NVIDIA’s position as the top GPU manufacturer. It’s one thing for the $499 R9 290X to lose to NVIDIA’s $549 flagship, but to be outright tied by NVIDIA’s second tier card is a slap in the face that AMD won’t soon forget.

There’s not much more that can be said at this point other than that as of this moment the high-end performance landscape is entirely in NVIDIA’s favor. They have undercut AMD with better hardware at a lower price, leaving AMD in a very tenuous position. AMD would have to cut R9 290X’s priceby nearly $200 to be performance competitive, and even then they can’t come close to matching NVIDIA’s big edge in power consumption. To that end it’s a lot like the GTX 670 launch, but even in that case NVIDIA’s overall hardware and pricing advantage wasn’t quite as immense as it is today.

At anything over $300 there are only two single-GPU cards to consider: GTX 980 and GTX 970. Nothing else matters. For much of the last year NVIDIA has been more than performance competitive but not price competitive with AMD. So I am very happy to see NVIDIA finally reverse that trend and to do so in such a big way.

Moving on, in NVIDIA’s lineup the GTX 970 is a potent performer, but NVIDIA has left themselves a big enough gap that it doesn’t completely undercut their new flagship. GTX 980 remains 15% faster than GTX 970, and that’s no small difference. For $220 more GTX 980 is certainly not the value option, but then this is an NVIDIA flagship we’re talking about, and NVIDIA has always charged a premium there. Instead if you can’t afford the high price of the GTX 980 or simply don’t want to pay that premium, the GTX 970 is an excellent alternative. By pricing the card at $329 NVIDIA has done a great job of making a significant fraction of GM204’s performance available at a better price, and for this reason GTX 970 stands a very good chance of being the value champion for this generation.

Finally let’s talk about EVGA’s GeForce GTX 970 FTW ACX 2.0. EVGA has clearly put a lot of thought into their card and there is a good reason they remain one of NVIDIA’s closest partners. As the only GTX 970 we’ve looked at thus far we’re really only able to look at it on a pass-fail basis, but on that basis it’s a clear pass. The ACX 2.0 cooler is incredibly powerful when paired with the 145W GTX 970 (almost a bit too much) and EVGA continues to deliver some great features and software through items such as their triple BIOS capability and their software suite.

At the same time the FTW in particular is a solid value proposition, though how solid will depend on what you compare it to. Compared to GTX 980 it’s going to fall short by 7% or so despite the overclock, but in the process it essentially cuts the GTX 980’s lead in half. Given the $220 price difference between the reference GTX 970 and GTX 980, that $40 FTW premium is a great alternative. On the other hand this is in the end a factory overclocked card, and it’s entirely likely that most reference clocked GTX 970s could achieve similar clock speeds without paying the $40 premium. As is usually the case with factory overclocked cards, with the GTX 970 FTW you are paying for the peace of mind that comes from a sure thing and the support behind it, as opposed to playing the overclocking lottery.

With that said, I feel like EVGA does walk away from this launch with one vulnerability exposed, and that is the ACX 2.0 cooler. EVGA’s amazing cooling performance is undercut by their middle of the road noise performance, which although is still very good in light of GTX 970’s overall gaming performance, it is not as good as what we have seen other open air coolers do in the past. It’s by no means a deal breaker – especially given all of EVGA’s other advantages – but given the kind of quiet cooling possibilities that a 145W GPU should enable, EVGA is not exploiting it as well as they could.

And while this configuration isn’t going to be optimal for stock users, I don’t doubt for a second that EVGA’s overclocking community will have a field day with this one. With this much cooling headroom to work with the ACX 2.0 cooler is going hold up very well for users who want to overvolt on air.

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  • wetwareinterface - Saturday, September 27, 2014 - link

    they did it because they have customers with at most one dp monitor and if using multiple monitors most have dvi still. also they have all these connectors they bought up laying around so....
  • Gigaplex - Monday, September 29, 2014 - link

    It's trivial to convert from DP to DVI but not the other way around.
  • Mr Perfect - Monday, September 29, 2014 - link

    Hmm, it has a blower too. It looks like their own design though, I wonder if it matches the 980's blower in noise and cooling.
  • ggathagan - Friday, September 26, 2014 - link

    Gigabyte's version has the same I/O setup as the 980
  • Mr Perfect - Monday, September 29, 2014 - link

    Good find. That one's an option then.
  • HanzNFranzen - Friday, September 26, 2014 - link

    Well, it was quite a run for me and AMD. I was a GeForce user back in the day with the Geforce 2 and then the Ti 4600. In 2002 I switched up to AMD when they released the 9700 Pro and never looked back. I have been waiting and waiting for the R9 cards to drop in price to go into my new X99 build. I waited for these 900 cards thinking the response would be somewhat quick as far as an announcement for a competing Radeon or at least a price drop for the 290X. But it never came. (Except that the 390 may be factory water cooled.... which was an "uh oh.." in my mind as far as heat and power is concerned). So 12 years later, I am now back to NVidia as I just ordered my GTX 980 yesterday. I think that NVidia finally released a card at a price and power consumption that just cannot be ignored. A truly impressive feat they have pulled off with the Maxwell line, and I have chosen to reward that effort with my business. Who knows, MaxWELL in a HasWELL-e build... perhaps fate was involved? It is to be named my Wellness system =P Will be quite an upgrade from a i7 920 and 6950. I can't wait to get it assembled!! And by the way, thanks for the 2 great reviews Ryan!
  • wetwareinterface - Saturday, September 27, 2014 - link

    i'm curious why you'd spend all that money on a cpu ram motherboard config and then get a gaming card. you could have saved a ton of money and bought 4790, msi gaming series board ddr3 ram and bought 2 980's if gaming is your focus youd have the faster gaming cpu and graphics card setup that way.
  • HanzNFranzen - Saturday, September 27, 2014 - link

    I would agree if I were a 'tick tock' cadence upgrader, and if gaming were my only focus. I weighed going 4790 for a few months. But coming off of a X58 build that I've owned for 6 years it may be possible that this build stays with me just as long, and I believe a 6 core will be the better option than a 4 core in the long run. As far as a gaming card, this is a desktop build not a workstation.
  • asgallant - Friday, September 26, 2014 - link

    Color me intrigued by the 970. I'm considering a pair of these in SLI for 4k gaming (as other reviews indicate they scale quite well), but I'm running a Sandy-Bridge era rig, with x8/x8 PCIe 2 as the only SLI option, and would like to know if I'd run into a PCIe bandwidth bottleneck on these cards. Any chance of a quick scaling test making it into the (assumed to be coming) SLI review?
  • boozed - Friday, September 26, 2014 - link

    Improvements in performance and efficiency have finally progressed to the point that it makes sense to upgrade that four year old system. Wow.

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