The Test

For the launch of GTX 980 we are using NVIDIA’s press beta drivers for the card, release 334.07 beta. This is the first (semi) public release of the R343 driver set, and coinciding with the release of the Maxwell 2 architecture it also marks the end of support for NVIDIA’s D3D10 GPUs: the 8, 9, 100, 200, and 300 series. Beginning with R343 these products are no longer supported in new driver branches and have been moved to legacy status.

Meanwhile as noted earlier, due to time constraints and hardware problems today we are focusing our coverage on the GTX 980. Next week we will be looking at GTX 980 SLI (hint: it’s fast) and GTX 970.

And on a testing note, as is standard for our reviews we are using our reference Radeon R9 290X for our 290X benchmarks. For this reason we are including both the standard and uber modes for the sake of clarity and completeness. The temperature throttling that the reference 290X suffers from is basically limited to just the reference 290X, as the non-reference/custom models use open air coolers that have no problem dissipating the 290X’s full heat load. Both modes are included for this reason, to demonstrate how a reference 290X performs and how a custom model would perform. At this point you can still buy reference 290X cards, but the vast majority of retail cards will be of the non-reference variety, where the 290X Uber mode’s results will be more applicable.

CPU: Intel Core i7-4960X @ 4.2GHz
Motherboard: ASRock Fatal1ty X79 Professional
Power Supply: Corsair AX1200i
Hard Disk: Samsung SSD 840 EVO (750GB)
Memory: G.Skill RipjawZ DDR3-1866 4 x 8GB (9-10-9-26)
Case: NZXT Phantom 630 Windowed Edition
Monitor: Asus PQ321
Video Cards: AMD Radeon R9 290X
AMD Radeon R9 290
AMD Radeon HD 7970
AMD Radeon HD 6970
NVIDIA GeForce GTX 980
NVIDIA GeForce GTX 780 Ti
NVIDIA GeForce GTX 780
NVIDIA GeForce GTX 770
NVIDIA GeForce GTX 680
NVIDIA GeForce GTX 580
Video Drivers: NVIDIA Release 344.07 Beta
AMD Catalyst 14.300.1005 Beta
OS: Windows 8.1 Pro

 

Meet the GeForce GTX 980 Metro: Last Light
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  • atlantico - Friday, September 19, 2014 - link

    I'm sorry, but I couldn't care less about power efficiency on an enthusiast GPU unit. The 780Ti was a 250W card and that is a great card because it performs well. It delivers results.

    I have a desktop computer, a full ATX tower. Not a laptop. PSUs are cheap enough, it's even a question of that.

    So please, stuff the power requirements of this GTX980. The fact is if it sucked 250W and was more powerful, then it would have been a better card.
  • A5 - Friday, September 19, 2014 - link

    They'll be more than happy to sell you a $1000 GM210 Titan Black Ultra GTX, I'm sure.

    Fact is that enthusiast cards aren't really where they make their money anymore, and they're orienting their R&D accordingly.
  • Fallen Kell - Friday, September 19, 2014 - link

    Exactly. Not only that, the "real" money is in getting the cards in OEM systems which sell hundreds of thousands of units. And those are very power and cooling specific.
  • Antronman - Sunday, September 21, 2014 - link

    Yep, yep, and yep again.

    For OEMs, the difference between spending 10 more or less dollars is huge.

    More efficient cards means less power from the PSU. It's one of the reasons why GeForce cards are so much more popular in OEM systems.

    I have to disagree with the statement about enthusiast cards not being of value to Nvidia.

    Many people are of the opinion that Nvidia has always had better performance than AMD/ATI.
  • Tikcus9666 - Friday, September 19, 2014 - link

    For desktop cards power consumption is meaningless to the 99%
    Price/Performance is much more important. if Card A uses 50w more under full load than card B, but performs around the same and is £50 cheaper to buy at 15 p per kwh cost for energy it would take 6666 hours of running to get your £50 back. Add to this if Card A produces more heat into the room, in winter months your heating system will use less energy, meanning it takes even longer to get your cash back.... tldr Wattage is only important in laptops and tablets and things that need batterys to run
  • jwcalla - Friday, September 19, 2014 - link

    At least in this case it appears the power efficiency allows for a decent overclock. So you can get more performance and heat up your room at the same time.

    Of course I'm sure they're leaving some performance on the table for a refresh next year. Pascal is still a long way's off so they have to extend Maxwell's lifespan. Same deal as with Fermi and Kepler.
  • Icehawk - Friday, September 19, 2014 - link

    When I built my mATX current box one criteria was that it be silent, or nearly so while still being a full power rig (i7 OC'd & 670), and the limitation really is GPU draw - thankfully NVs had dropped by the 6xx series enough I was able to use a fanless PSU and get my machine dead silent. I am glad I don't need a tower box that sounds like a jet anymore :)

    I would love to see them offer a high TDP, better cooled, option though for the uber users who won't care about costs, heat, sound and are just looking for the max performance to drive those 4k/surround setups.
  • Yojimbo - Friday, September 19, 2014 - link

    I agree that power consumption in itself isn't so important to most consumer desktop users, as long as they don't require extra purchases to accommodate the cards. But since power consumption and noise seem to be directly related for GPUs, power efficiency is actually an important consideration for a fair number of consumer desktop users.
  • RaistlinZ - Sunday, September 21, 2014 - link

    Yeah, but they're still limited by the 250W spec. So the only way to give us more and more powerful GPU's while staying within 250W is to increase efficiency.
  • kallogan - Friday, September 19, 2014 - link

    dat beast

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