Meet the GeForce GTX 980

For the physical design of the reference GeForce GTX 980, NVIDIA is clearly iterating on previous designs rather than coming up with something from scratch. With that said however, the idiom of “if it ain’t broke, don’t fix it” has been very applicable to NVIDIA over the last year and a half since the launch of the GTX Titan and its high-end cooler. The GTX Titan’s cooler set a new bar in build quality and performance for a blower design that is to this day unmatched, and for that reason NVIDIA has reused this design for the GTX 780, GTX 780 Ti, GTX Titan Black, and now the GTX 980. What this means for the GTX 980 is that its design comes from a very high pedigree, one that we believe shall serve it well.

At a high level, GTX 980 recycles the basic cooler design and aesthetics of GTX 780 Ti and GTX Titan Black. This means we’re looking at a high performance blower design that is intended to offer the full heat-exhaustion benefits of a blower, but without the usual tradeoff in acoustics. The shroud of the card is composed of cast aluminum housing and held together using a combination of rivets and screws. NVIDIA has also kept the black accenting first introduced by its predecessors, giving the card distinct black lettering and a black tinted polycarbonate window. The card measures 10.5” long overall, which again is the same length as the past high-end GTX cards.

Cracking open the card and removing the shroud exposes the card’s fan and heatsink assembly. Once again NVIDIA is lining the entire card with an aluminum baseplate, which provides heatsinking capabilities for the VRMs and other discrete components below it, along with providing additional protection for the board. The primary GPU heatsink is fundamentally the same as before, retaining the same wedged shape and angled fins.

However in one of the only major deviations from the earlier GTX Titan cooler, at the base NVIDIA has dropped the vapor chamber design for a simpler (and admittedly less effective) heatpipe design that uses a trio of heatpipes to transfer heat from the GPU to the heatsink. In the case of the GTX Titan and other GK110 cards a vapor chamber was deemed necessary due to the GPU’s 250W TDP, but with GM204’s much lower 165W TDP, the advanced performance of the vapor chamber should not be necessary. We would of course like to see a vapor chamber here anyhow, but we admittedly can’t fault NVIDIA for going without it on such a low TDP part.

Drilling down to the PCB, we find a PCB design not all that far removed from NVIDIA’s GK110 PCBs. At the heart of the card is of course the new GM204 GPU, which although some 150mm2 smaller than GK110, is still a hefty GPU on its own. Paired with this GPU are the 8 4Gb 7GHz Samsung GDDR5 modules that surround it, composing the 4GB of VRAM and 256-bit memory bus that GM204 interfaces with.

Towards the far side of the PCB we find the card’s power delivery components, which is composed of a 4+1 phase design. Here NVIDIA is using 4 power phases for the GPU itself, and then another phase for the GDDR5. Like the 5+1 phase design on GK110 cards, this configuration is more than enough for stock operations and mild overclocking, however hardcore overclockers will probably end up gravitating towards custom designs more with more heavily overbuilt power delivery systems. Though it is interesting to note that NVIDIA’s design has open pads for 2 more power phases, meaning there is some kind of headroom left in the PCB design. Meanwhile feeding the power delivery system is a pair of 6pin PCIe sockets, giving the card a combined power delivery ceiling of 225W, which is still well above the maximum TDP NVIDIA allows for this card.

What may be the most interesting – or at least most novel – aspect of GTX 980 isn’t even found on the front side of the card, but rather it’s what’s found on the back side. Back after a long absence is a backplate for the card, which runs the entire length of the card and completely covers the back side of the PCB, leaving no element exposed except for the SLI connectors above it and the PCIe connector below it.

Generally speaking backplates are nice to have on video cards. Though they don’t provide any kind of meaningful mechanical/thermal benefit, they do serve to protect a card by reducing how much of the relatively vulnerable PCB is exposed, and similarly protect the user by keeping them from getting jabbed by the soldered tips of discrete components. However backplates typically come with one very big drawback, which is that the 2mm or so of space they occupy is not really their space, and encroaches on anything above it. For a single video card this is not a concern, but when pairing up video cards for SLI, if the cards are directly next to each other this extra 2mm makes all the difference in the world for cooling, blocking valuable space for airflow and otherwise suffocating the card unlucky enough to get blocked.

In more recent years motherboard manufacturers have done a better job of designing their boards by avoiding placing the best PCIe x16 slots next to each other, but there are still cases where these cards must be packed tightly together, such as in micro-ATX cases and when utilizing tri/quad-SLI. As a result of this clash between the benefits and drawbacks of the backplate, for GTX 980 NVIDIA has engineered a solution that allows them to include a backplate and simultaneously not impede the airflow of closely packed cards, and that is a partially removable backplate.

For GTX 980 a segment of the backplate towards the top back corner is detachable from the rest, and removing it exposes the PCB underneath. Based on studying the airflow of video cards with and without a backplate, NVIDIA tells us that they have been able to identify what portion of the backplate is responsible for impeding most of the airflow in an SLI configuration, and that they in turn have made this segment removable so as to be able to offer the full benefits of a backplate while also mitigating the airflow problems. Interestingly this segment is actually quite small – it’s only 34mm tall – making it much shorter than the radial fan on the front of the card, but NVIDIA tells us that this is all that needs to be removed to let a blocked card breathe. In our follow-up to the GTX 980 next week we will be looking at SLI performance, and this will include measuring the cooling impact of the removable backplate segment.

Moving on, beginning with GTX 980 NVIDIA’s standard I/O configuration has dramatically changed, and so for that matter has the design of their I/O shield. First introduced with GTX Titan Z and now present on GTX 980, NVIDIA has been working to maximize the amount of airflow available through their I/O bracket by replacing standard rectangular vents with triangular vents across the whole card. This results in pretty much every square centimeter of the card not occupied by an I/O port having venting through it, leading to very little of the card actually being blocked by the I/O shield.

Meanwhile starting with GTX 980, NVIDIA is introducing their new standard I/O configuration. NVIIDA has finally dropped the second DL-DVI port, and in its place they have installed a pair of full size DisplayPorts. This brings the total I/O configuration up to 1x DL-DVI-I, 3x DisplayPort 1.2, and 1x HDMI 2.0. The inclusion of more DisplayPorts has been a long time coming and I’m glad to see that NVIDIA has finally gone this route. DisplayPorts offer more functionality than any other type of port and can easily be converted to HDMI or SL-DVI as necessary. More importantly for NVIDIA, with 3 DisplayPorts NVIDIA can now drive 3 G-Sync monitors off of a single card, making G-Sync Surround viable for the first time.

Speaking of I/O, we’ll briefly note that NVIDIA’s SLI connectors are still present, with the pair of connectors allowing up to quad-SLI. However we’d also note that this also means that for anyone hoping that NVIDIA would have an all-PCIe multi-GPU solution analogous to AMD’s XDMA engine, Maxwell 2 will not be such a product. Physical bridges are still necessary for SLI, with NVIDIA splitting up the workload over SLI and PCIe in the case of very high resolutions such as 4K.

Wrapping up our look at the physical build quality of the GTX 980, NVIDIA has done a good job iterating on what was already an excellent design with the GTX Titan and its cooler. The backplate, though not a remarkable difference, does give the card that last bit of elegance that GTX Titan and its GK110 siblings never had, as the card is now clad in metal from top to bottom. As silly as it sounds, other than the PCIe connector the GTX 980 may as well be a complete consumer electronic product of its own, as it’s certainly built like one.

Finally, along with the hardware we also want to quickly summarize the GPU Boost 2.0 limits NVIDIA has chosen for the GTX 980, to better illustrate what the card is capable of. Like the other high-end NVIDIA cards before it, NVIDIA has opted to set the GTX 980’s temperature target at 80C, with a maximum target of 91C and an absolute thermal threshold of 95C. Meanwhile the card’s 165W TDP limit can be increased by as much as 25% to 206W, or 41W over its reference limit.

It’s interesting to note that despite the fact that the GTX Titan cooler was designed for a 250W card, GTX 980 will still see some temperature throttling under heavy, sustained loads. NVIDIA seems to have invested most of their cooling gains into acoustics, which has produced a card with amazing acoustic performance given the combination of the blower and the chart-topping performance, but it has also produced a card that is still going to throttle from time to time.

Launching Today: GTX 980 & GTX 970 The Test


View All Comments

  • Sttm - Thursday, September 18, 2014 - link

    "How will AMD and NVIDIA solve the problem they face and bring newer, better products to the market?"

    My suggestion is they send their CEOs over to Intel to beg on their knees for access to their 14nm process. This is getting silly, GPUs shouldn't be 4 years behind CPUs on process node. Someone cut Intel a big fat check and get this done already.
  • joepaxxx - Thursday, September 18, 2014 - link

    It's not just about having access to the process technology and fab. The cost of actually designing and verifying an SoC at nodes past 28nm is approaching the breaking point for most markets, that's why companies aren't jumping on to them. I saw one estimate of 500 million for development of a 16/14nm device. You better have a pretty good lock on the market to spend that kind of money. Reply
  • extide - Friday, September 19, 2014 - link

    Yeah, but the GPU market is not one of those markets where the verification cost will break the bank, dude. Reply
  • Samus - Friday, September 19, 2014 - link

    Seriously, nVidia's market cap is $10 billion dollars, they can spend a tiny fortune moving to 20nm and beyond...if they want too.

    I just don't think they want to saturate their previous products with such leaps and bounds in performance while also absolutely destroying their competition.

    Moving to a smaller process isn't out of nVidia's reach, I just don't think they have a competitive incentive to spend the money on it. They've already been accused of becoming a monopoly after purchasing 3Dfx, and it'd be painful if AMD/ATI exited the PC graphics market because nVidia's Maxwell's, being twice as efficient as GCN, were priced identically.
  • bernstein - Friday, September 19, 2014 - link

    atm. it is out of reach to them. at least from a financial perspective.
    while it would be awesome to have maxwell designed for & produced on intel's 14nm process, intel doesn't even have the capacity to produce all of their own cpus... until fall 2015 (broadwell xeon-ep release)...
  • kron123456789 - Friday, September 19, 2014 - link

    "it also marks the end of support for NVIDIA’s D3D10 GPUs: the 8, 9, 100, 200, and 300 series. Beginning with R343 these products are no longer supported in new driver branches and have been moved to legacy status." - This is it. The time has come to buy a new card to replace my GeForce 9800GT :) Reply
  • bobwya - Friday, September 19, 2014 - link

    Such a modern card - why bother :-) The 980 will finally replace my 8800 GTX. Now that's a genuinely old card!!
    Actually I mainly need to do the upgrade because the power bills are so ridiculous for the 8800 GTX! For pities sake the card only has one power profile (high power usage).
  • djscrew - Friday, September 19, 2014 - link

    Like +1 Reply
  • kron123456789 - Saturday, September 20, 2014 - link

    Oh yeah, modern :) It's only 6 years old) But it can handle even Tomb Raider at 1080p with 30-40fps at medium settings :) Reply
  • SkyBill40 - Saturday, September 20, 2014 - link

    I've got an 8800 GTS 640MB still running in my mom's rig that's far more than what she'd ever need. Despite getting great performance from my MSI 660Ti OC 2GB Power Edition, it might be time to consider moving up the ladder since finding another identical card at a decent price for SLI likely wouldn't be worth the effort.

    So, either I sell off this 660Ti, give it to her, or hold onto it for a HTPC build at some point down the line. Decision, decisions. :)

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