The NVIDIA GeForce GTX 980 Review: Maxwell Mark 2
by Ryan Smith on September 18, 2014 10:30 PM ESTFinal Words
When NVIDIA launched the first Maxwell cards earlier this year, we knew that we would be in for a treat with their latest architecture. Though just a fragment of the performance of what their eventual high-end cards would be, NVIDIA’s first Maxwell cards offered an interesting look at an architecture that would be capable of doubling NVIDIA’s performance per watt on the same 28nm TSMC manufacturing process they started with over 2 years ago. To that end I don’t think there has been any doubt that NVIDIA’s eventual second generation Maxwell cards would be equally amazing when it comes to power efficiency, but I feel NVIDIA has still impressed us when it comes to performance, features, and pricing.
In many ways it feels like this latest launch has returned us to the PC video card industry of 2012. NVIDIA’s flagship consumer card is once again powered by a smaller and more potent consumer-class x04 GPU, and once again NVIDIA is swinging the one-two punch of performance and power efficiency. When GTX 680 was launched it set a new high mark for the video card industry, and now we see GTX 980 do more of the same. The GTX 980 is faster, less power hungry, and quieter than the Radeon R9 290X, so once again NVIDIA has landed the technical trifecta. Even if we’re just looking at performance and pricing the GTX 980 is the undisputed holder of the single-GPU performance crown, besting everything else AMD and NVIDIA have to offer, and offering it at a price that while no means a steal is more than reasonable given NVIDIA’s technical and performance advantage. As such GTX 980 comes very, very close to doing to Radeon R9 290X what GTX 680 did to Radeon HD 7970 over 2 years ago.
Meanwhile from a feature perspective the GTX 900 series is going to prove to be a very captivating product. Dynamic Super Resolution is a brutish-yet-clever solution of what to do about anti-aliasing on today's deferred renderer games that cannot support traditional MSAA/SSAA, and while I’m withholding my judgment on Multi-Frame sampled Anti-Aliasing until it’s made available to users in NVIDIA’s drivers, the idea at least has merit. Otherwise I am very happy to see that NVIDIA has now fully caught up to the competition in terms of baseline API features by offering everything needed to support Direct3D 11.2 and beyond.
Along those lines, NVIDIA’s focus on voxel technology for Maxwell 2 is a very interesting route to take, and I am eagerly anticipating seeing whether it gets widely adopted and what developers do with it. VXGI is a very neat concept to generate voxel based global illumination, and building in the features necessary to do significant portions of it in hardware is a wise move by NVIDIA. The catch at this point is the same catch that faces all vendor specific technologies: just because the hardware is there doesn’t mean developers will put it to good use, especially in this age of console ports. NVIDIA for their part has made the right move by making sure VXGI will run on other hardware, but I am concerned that the performance delta means that it’s only going to be viable on Maxwell 2 GPUs for now, which could discourage developers. None the less we do need better lighting in games, and I hope this encourages developers to finally adopt these kinds of high quality global illumination systems.
As for the hardware itself, is there anything left to say other than that GTX 980 is a well-built, well-engineered card? The build quality is impeccable – raising the bar over even GTX Titan – and the power efficiency gains are truly remarkable. With a TDP lower than even GTX 680, this is the lowest power consumption has been for a chart-topping card since 9800 GTX over half a decade ago. It’s really a bit of a honeymoon period since if and when NVIDIA does Big Maxwell one has to expect power consumption will go back up, but for the time being it’s very pleasing to be able to get chart-topping performance inside of 165W. And the fact that this comes from the same company responsible for GTX 480 just 2 generations ago makes this the ultimate technical turnaround.
In conclusion, the GeForce GTX 980 represents another stellar performance from NVIDIA. Their reign at the top is not going to go unchallenged – AMD can’t match NVIDIA on performance, but they can sure drive down prices – but as was the case in 2012 the crown continues to securely reside in NVIDIA’s hands, and once again they have done the technical hard work to earn it.
Finally, as a reminder we will be following up this article next week with our look at GTX 980 SLI performance and a look at the GTX 970. Of the two cards launched today the GTX 970 is without a doubt the more interesting of the two thanks to its relatively low price compared to the performance NVIDIA is offering, but due to our aforementioned board issues we will not be able to take a look at it until next week. So until then stay tuned for the rest of our GM204 coverage.
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Kutark - Sunday, September 21, 2014 - link
I'd hold on to it. Thats still a damn fine card. Honestly you could probably find a used one on ebay for a decent price and SLI it up.IMO though id splurge for a 970 and call it a day. I've got dual 760's right now, first time i've done SLI in prob 10 years. And honestly, the headaches just arent worth it. Yeah, most games work, but some games will have weird graphical issues (BF4 near release was a big one, DOTA 2 doesnt seem to like it), others dont utilize it well, etc. I kind of wish id just have stuck with the single 760. Either way, my 2p
SkyBill40 - Wednesday, September 24, 2014 - link
@ Kutark:Yeah, I tried to buy a nice card at that time despite wanting something higher than a 660Ti. But, as my wallet was the one doing the dictating, it's what I ended up with and I've been very happy. My only concern with a used one is just that: it's USED. Electronics are one of those "no go" zones for me when it comes to buying second hand since you have no idea about the circumstances surrounding the device and seeing as it's a video card and not a Blu Ray player or something, I'd like to know how long it's run, it's it's been OC'd or not, and the like. I'd be fine with buying another one new but not for the prices I'm seeing that are right in line with a 970. That would be dumb.
In the end, I'll probably wait it out a bit more and decide. I'm good for now and will probably buy a new 144Hz monitor instead.
Kutark - Sunday, September 21, 2014 - link
Psshhhhh.... I still have my 3dfx Voodoo SLI card. Granted its just sitting on my desk, but still!!!In all seriousness though, my roommate, who is NOT a gamer, is still using an old 7800gt card i had laying around because the video card in his ancient computer decided to go out and he didnt feel like building a new one. Can't say i blame him, Core 2 quad's are juuust fine for browsing the web and such.
Kutark - Sunday, September 21, 2014 - link
Voodoo 2, i meant, realized i didnt type the 2.justniz - Tuesday, December 9, 2014 - link
>> the power bills are so ridiculous for the 8800 GTX!Sorry but this is ridiculous. Do the math.
Best info I can find is that your card is consuming 230w.
Assuming you're paying 15¢/kWh, even gaming for 12 hours a day every day for a whole month will cost you $12.59. Doing the same with a gtx980 (165w) would cost you $9.03/month.
So you'd be paying maybe $580 to save $3.56 a month.
LaughingTarget - Friday, September 19, 2014 - link
There is a major difference between market capitalization and available capital for investment. Market Cap is just a rote multiplication of the number of shares outstanding by the current share price. None of this is available for company use and is only an indirect measurement of how well a company is performing. Nvidia has $1.5 billion in cash and $2.5 billion in available treasury stock. Attempting to match Intel's process would put a significant dent into that with little indication it would justify the investment. Nvidia already took on a considerable chunk of debt going into this year as well, which would mean that future offerings would likely go for a higher cost of debt, making such an investment even harder to justify.While Nvidia is blowing out AMD 3:1 on R&D and capacity, Intel is blowing both of them away, combined, by a wide margin. Intel is dropping $10 billion a year on R&D, which is a full $3 billion beyond the entire asset base of Nvidia. It's just not possible to close the gap right now.
Silma - Saturday, September 20, 2014 - link
I don't think you realize how many billion dollars you need to spend to open a 14 nm factory, not even counting R&D & yearly costs.It's humongous, there is a reason why there are so few foundries in the world.
sp33d3r - Saturday, September 20, 2014 - link
Well, if the NVIDIA/AMD CEOs is blind enough and cannot see it coming, then intel are gonna manufacture their next integrated graphics on a 10 or 8 nm chip and though immature will be a tough competition to them in terms of power and efficiency and even weight.remember currently pcs load integrated graphics as a must by intel and people add third party graphics only 'cause intels is not good enough literally adding weight of two graphics cards (Intels and third partys) to the product. Its all worlds apart more convenient when integrated graphics outperforms or able to challenge third party GPUs, we would just throw away NVIDIA and guess what they wont remain a monopoly anymore rather completely wiped out
Besides Intels integrated graphics are getting more mature in terms of not just die size with every launch, just compare 4000s with 5000s, it wont be long before they catch up.
wiyosaya - Friday, September 26, 2014 - link
I have to agree that it is partly not about the verification cost breaking the bank. However, what I think is the more likely reason is that since the current node works, they will try to wring every penny out of that node. Look at the prices for the Titan Z. If this is not an attempt to fleece the "gotta have it buyer," I don't know what is.Ushio01 - Thursday, September 18, 2014 - link
Wouldn't paying to use the 22nm fabs be a better idea as there about to become under used and all the teething troubles have been fixed.