Before I leave, there's one more thing I wanted to write about and something that took me until now to be able to do. I don't talk about the business side of things often here but AnandTech is represented by a 3rd party sales and marketing company known by the name LMCD. They've been our exclusive partner since 1999 and we've got a long history with them. They handle the ads, we handle the content and the two stay separate.

I've worked with the team there for most of my life and last year they unexpectedly lost a member of the family - Cara Hamm. She was only 39 and passed away suddenly without warning or explanation. I remember the day vividly. I had just landed at SFO about to head to Intel for a Bay Trail reviewer's workshop. That week was going to see the release of the iPhone 5s and the debut of the AnandTech Mobile Show at IDF. Cara had passed away between the time that I took off from RDU in the morning to the time that I landed at SFO. I got the call before we pulled into the gate at SFO and began what can only be described as a blur. She left behind her wonderful husband Mike and two sons, Cody and Dylan.

Cara was easily our biggest fan. She believed in the site more than anyone else. She believed in me and exuded so much confidence in me whenever she was around. The reality is that's the effect she had on everyone. Cara could and would take an interest in everyone, she'd make you feel like you could accomplish anything and that your problems and feelings were the most important in the world. She was ridiculously thoughtful, caring and wouldn't take no for an answer.

I remember being at a CES dinner several years ago and discussing our challenges being taken seriously in the mobile market. We were having issues with getting HTC to sample us (a problem that eventually got fixed) and just as we were discussing this Peter Chou, CEO of HTC, walked by our table on the way to his. We recognized him and I remember Cara walked straight over to him, introduced herself and gave him a pitch on working with AnandTech. She did something I don't even think I would've done. She had the courage, confidence and ambition to do anything.

For the longest time I was only able to write to Cara, not about her, in her passing. Cara was a huge part of my life for over the past decade and although most of you never knew her, I wanted to make sure I left behind something remembering her. She was truly our biggest fan and the biggest AnandTech supporter I've ever known. We all miss you very much Cara. If you knew her or if you want to leave some kind words for her family, please feel free to do so here.

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  • darkich - Tuesday, September 2, 2014 - link

    I second that Reply
  • Klug4Pres - Monday, September 1, 2014 - link

    I knew nothing about this side of Anandtech, but clearly Cara made a huge contribution to the success of the site, and was greatly loved by those who knew her. Her spirit lives on. Reply
  • Mk4ever - Tuesday, September 2, 2014 - link

    It's the first time I've heard of Cara, but it is very touching and quite encouraging that her kindness and her positive approach to life still influences those who knew her. It seems like she was a wonderful person. I hope her sons will turn out to be as exemplary as she was.

    May she rest in peace.
    Reply
  • Mugsbuckley - Wednesday, September 3, 2014 - link

    I too worked with Cara and the LMCD team. They were a delight, always professional, already kind. I'm sure her family appreciates your public acknowledgement. Thanks for writing this lovely tribute, Anand. Reply
  • coconutboy - Wednesday, September 3, 2014 - link

    I had to click on Anand's name to see this post, else I'd have never have known of Cara. How about ya'll change that, please?

    I know Anand has parted ways with Anandtech, but this remembering Cara deserves front page status imo. I've been reading Anandtech regularly since 1998 (I've gone through a few accounts over the years), and never heard of her till now. She sounds like a wonderful person, and a huge reason this site is still in business while also being able to remain relatively impartial for proper journalistic integrity.

    Over the years, a lot of other valuable tech sites have fallen by the wayside (ask Johan De Gelas about how great Aceshardware boards used to be), but ATech is still here and thriving. According to Anand, Cara was a key reason for that, and she should be remembered on the site she helped survive. People behind the scenes often stay hidden all the way through retirement, but this seems an exception in which the community should be given the opportunity to remember someone who contributed so much to our little neck of the woods.
    Reply

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