Final Words

Bringing this review to a close, it’s admittedly not very often that we write a negative video card review, especially for a major SKU launch from NVIDIA or AMD. Both companies have competitive analysis teams to do benchmarking and performance comparisons, and as a result know roughly where they stand long before we get their cards. Consequently they have plenty of time to tweak their cards and/or their pricing (the latter of which is typically announced only a day or two in advance) in order to make a place in the market for their cards. So it’s with a great deal of confusion and a tinge of sadness that we’re seeing AMD miss their mark and their market, and not by a small degree.

To get the positive aspects covered first, with the Radeon R9 290 AMD has completely blown the roof off of the high-end video card market. The 290 is so fast and so cheap that on a pure price/performance basis you won’t find anything quite like it. At $400 AMD is delivering 106% of the $500 GeForce GTX 780’s performance, or 97% of the $550 Radeon R9 290X’s performance. The high-end market has never been for value seekers – the fastest cards have always commanded high premiums – but the 290 completely blows that model apart. On a pure price/performance basis the GTX 780 and even the 290X are rendered completely redundant by the 290, which delivers similar-to-better performance for $100 less if not more.

The problem is that while the 290 is a fantastic card and a fantastic story on a price/performance basis, in chasing that victory AMD has thrown caution into the wind and thrown out any kind of balance between performance and noise. At 57.2dB the 290 is a loud card. A very loud card. An unreasonably loud card. AMD has quite simply prioritized performance over noise, and these high noise levels are the price of doing so.

To get right to the point then, this is one of a handful of cards we’ve ever had to recommend against. The performance for the price is stunning, but we cannot in good faith recommend a card this loud when any other card is going to be significantly quieter. There comes a point where a video card is simply too loud for what it does, and with the 290 AMD has reached it.

Ultimately there will be scenarios where this is acceptable – namely, anything where you don’t have to hear the 290, such as putting it in another room or putting it under water – but on a grand scale those are few and far between. For most buyers who will simply purchase the card and drop it into their computers as-is, this represents an unreasonable level of noise.

As a result for most buyers the competitive landscape in the video card market will remain unchanged, even with today’s launch of the 290. With the reference 290 untenable as a purchase, this leaves the GTX 780 at $500, the 290X at $550, or the GTX 770 and 280X at the $300-$330 range, leaving a large hole in the market in the short term. In the long term it will be up to AMD’s partners to try to salvage the 290 with custom designs, enhanced coolers, and other modifications. The 290 still has quite a bit of potential both as a product and as a competitor in the larger video card marketplace, but that potential is wasted so long as it’s paired with AMD’s reference cooler and the need to run it so loudly.

On a final note, with the launch of the 290 and AMD’s promotional efforts we can’t help but feel that AMD is trying to play both sides of the performance/noise argument by shipping the card a high performance configuration, and using its adjustability to simultaneously justify its noise as something that can be mitigated. This is technically correct (ed: the best kind of correct), but it misses the point that most users are going to install a video card and use it as it's configured out of the box. To that end adjustability is a great feature and we’re happy to see such great efforts made to offer it, but adjustability cannot preclude shipping a more reasonable product in the first place.

Had the 290 shipped in its original 40% fan configuration, it wouldn’t be knocking on the GTX 780’s door any longer, but it would have been in a spot where its balance of price, performance, and noise would have made for an attractive product. Instead AMD has shipped the 290 with the equivalent of uber mode as the default, and in the process has failed to meet the needs of the majority of their customers.

Update

Originally published here.

In this week’s article I flat out avoided recommending the 290 because of its acoustic profile. When faced with the tradeoff of noise vs. performance, AMD clearly chose the latter and ended up with a card that delivers a ridiculous amount of performance for $399 but exceeds our ideas of comfortable noise levels in doing so.

I personally value acoustics very highly and stand by my original position that the reference R9 290 is too loud. When I game I use open back headphones so I can listen for phone calls or the door for shipments, and as a result acoustics do matter to me. In the review I assumed everyone else valued acoustics at least similarly to me, but based on your reaction it looks like I was mistaken. While a good number of AnandTech readers agreed the R9 290 was too loud, an equally important section of the audience felt that the performance delivered was more than enough to offset the loud cooling solution. We want our conclusions to not only be reflective of our own data, but also be useful to all segments of our audience. In the case of the 290 review, I believe we accomplished the former but let some of you down with the latter.

Part of my motivation here is to make sure that we send the right message to AMD that we don’t want louder cards. I believe that message has been received loud and clear from what I understand. It’s very important to me that we don’t send the message to AMD or NVIDIA that it’s ok to engage in a loudness war in the pursuit of performance; we have seen a lot of progress in acoustics and cooler quality since the mid-to-late 2000’s, and we’d hate to see that progress regressed on. A good solution delivers both performance and great user experience, and I do believe it’s important that we argue for both (which is why we include performance, power and noise level data in our reviews).

The Radeon R9 290 does offer a tremendous value, and if you’re a gamer that can isolate yourself from the card’s acoustics (or otherwise don’t care) it’s easily the best buy at $399. If acoustics are important to you, then you’re in a tougher position today. There really isn’t an alternative if you want R9 290 performance at the same price. The best recommendation I have there is to either pony up more cash for a quieter card, accept the noise as is or wait and see what some of the customized partner 290 cards look like once those do arrive. I suspect we’ll have an answer to that problem in the not too distant future as well.

Note that this isn't going to be the last time performance vs. acoustics are going to be a tradeoff. AMD pointed out to us that the 290/290X update is the first time its fan speed has been determined by targeting RPMs vs. PWM manipulation. In the past, it didn't really matter since performance didn't scale all that much with fan speed. Given the current realities of semiconductor design and manufacturing, the 290/290X situation where fan speed significantly impacts performance is going to continue to be the case going forward. We've already made the case to AMD for better reference cooling designs and it sounds like everyone is on the same page there. 

Overclocking
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  • TempAccount007 - Saturday, November 9, 2013 - link

    What part of REFERENCE COOLER do you not understand? Reply
  • johnny_boy - Wednesday, November 13, 2013 - link

    The IF isn't so big, I think. A lot of gamers already have blocks for their graphics cards, or don't care much about the additional noise, or want a block anyway at some point and the 290 presents an opportunity to get one now (and then cooling is quieter/better than the competing nVidia cards for the same price when figuring in the watercooling costs for the AMD card). I'd rather get the 290 (over the 780) and use my current watercooling solution. If I didn't have watercooling then I'd still rather buy the 290 and upgrade to watercooling. Reply
  • Eniout - Thursday, November 14, 2013 - link

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    Reply
  • tgirgis - Thursday, February 20, 2014 - link

    That's really extremely one sided, first of all, AMD already has a response to G-Sync, (their version for now has been dubbed "Free-Sync" but no idea if that nomenclature is final) and they have TressFX (which, at the moment, does look better than Nvidia's "Hairworks" but Nvidia will probably soon catch up), and they've got Mantle, which is definitely a massive advantage.

    Not to mention the R9 290 comes with 4GB Vram, as opposed to the GTX 780's 3GB, though it's really not a huge issue except in 4k gaming. Finally, shield compatibility isn't really a benefit, it's a $250 handheld game system, it's only beneficial if you interested in purchasing one of those, as opposed to being an included feature.

    Nvidia is not without it's advantages however, they still have lower power consumption and thermals which is great for mini-itx systems (although manufacturer custom cooled cards can help bridge the gap for thermals) and they do still have Physx.

    If Mantle keeps going the way it is now, Nvidia might be forced to pay royalties to AMD similar to how they did with Intel a few years back. If anything, AMD should throw "Allow us to use Physx" in the negotiations :)
    Reply
  • slickr - Tuesday, November 5, 2013 - link

    O yeah, Nvidia at this point has no choice, but to lower its prices again. I mean for $400 this card is amazing. It performs on the same level as the $1000 Titan and on the same level as the $550 290X, so a giant performance at a very cheap price.

    Even with the high noise(just wait 2 weeks for custom cooler) this card blows the GTX 780 out of the water, the performance is so much better.

    I think if Nvidia wants to stay in the competition they would need to cut the GTX 780 price to at least $400 as well and try and get sales due to better acoustics and a lower power consumption, but if it was just performance in question they would need to lower the price of the 780 to $350 or 300 euros.

    Of course that would mean that the 770 should get a price reduction as well and be around $270.
    Reply
  • holdingitdown - Tuesday, November 5, 2013 - link

    Yes this card is incredibly disruptive. The performance makes the 780 look like a mess. Expect to see at least another $100 slashed off the 780 and the 770 needs a little more taken off.

    The R9 290 is a monster!
    Reply
  • crispyitchy - Tuesday, November 5, 2013 - link

    Best card to release yet as far as I am concerned.

    The noise profile is not perfect, but every card is noisy once gaming to one degree or another.

    What is perfect is the giant performance for this perfect price.

    Newegg here I COME
    Reply
  • Wreckage - Tuesday, November 5, 2013 - link

    I doubt NVIDIA will cut their price. This card is so loud that most people will stay away and get a 780 or 770. AMD is so desperate to increase performance that they sacrifice everything else. It's like the last sad days of 3DFX. Reply
  • Da W - Tuesday, November 5, 2013 - link

    Remember what happened after 3Dfx died? Higher price and mediocre performance.
    I'd buy AMD if only to keep them alive and force Nvidia to drop their prices.
    Reply
  • HisDivineOrder - Tuesday, November 5, 2013 - link

    Actually, traditionally, 3dfx was overpriced until the very end. ATI was always there competing with nVidia and 3dfx, anyway.

    So competition existed for as long as we've had discrete GPU's in any meaningful way. It's AMD that wants to end competition by standardizing PC gaming high performance around a GCN-based API only they can use meaningfully.
    Reply

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