The AMD Radeon R9 290X Review
by Ryan Smith on October 24, 2013 12:01 AM EST- Posted in
- GPUs
- AMD
- Radeon
- Hawaii
- Radeon 200
Final Words
Bringing this review to a close, going into this launch AMD has been especially excited about the 290X and it’s easy to see why. Traditionally AMD has not been able to compete with NVIDIA’s big flagship GPUs, and while that hasn’t stopped AMD from creating a comfortable spot for themselves, it does mean that NVIDIA gets left to their own devices. As such while the sub-$500 market has been heavily competitive this entire generation, the same could not be said about the market over $500 until now. And although a niche of a niche in terms of volume, this market segment is where the most powerful of video cards reside, so fierce competition here not only brings down the price of these flagship cards sooner, but in the process it inevitably pushes prices down across the board. So seeing AMD performance competitive with GTX Titan and GTX 780 with their own single-GPU card is absolutely a breath of fresh air.
Getting down to business then, AMD has clearly positioned the 290X as a price/performance monster, and while that’s not the be all and end all of evaluating video cards it’s certainly going to be the biggest factor to most buyers. To that end at 2560x1440 – what I expect will be the most common resolution used with such a card for the time being – AMD is essentially tied with GTX Titan, delivering an average of 99% of the performance of NVIDIA’s prosumer-level flagship. Against NVIDIA’s cheaper and more gaming oriented GTX 780 that becomes an outright lead, with the 290X leading by an average of 9% and never falling behind the GTX 780.
Consequently against NVIDIA’s pricing structure the 290X is by every definition a steal at $549. Even if it were merely equal to the GTX 780 it would still be $100 cheaper, but instead it’s both faster and cheaper, something that has proven time and again to be a winning combination in this industry. Elsewhere the fact that it can even tie GTX Titan is mostly icing on the cake – for traditional gamers Titan hasn’t made a lot of sense since GTX 780 came out – but nevertheless it’s an important milestone for AMD since it’s a degree of parity they haven’t achieved in years.
But with that said, although the 290X has a clear grip on performance and price it does come at the cost of power and cooling. With GTX Titan and GTX 780 NVIDIA set the bar for power efficiency and cooling performance on a high-end card, and while it’s not necessarily something that’s out of AMD’s reach it’s the kind of thing that’s only sustainable with high video card prices, which is not where AMD has decided to take the 290X. By focusing on high performance AMD has had to push quite a bit of power through 290X, and by focusing on price they had to do so without blowing their budget on cooling. The end result is that the 290X is more power hungry than any comparable high-end card, and while AMD is able to effectively dissipate that much heat the resulting cooling performance (as measured by noise) is at best mediocre. It’s not so loud as to be intolerable for a single-GPU setup, but it’s as loud as can be called reasonable, never mind preferable.
On that note, while this specific cooler implementation leaves room for improvement the underlying technology has turned out rather well thanks to AMD’s PowerTune improvements. Now that AMD has fine grained control over GPU clockspeeds and voltages and the necessary hardware to monitor and control the full spectrum of power/temp/noise, it opens up the door to more meaningful ways of adjusting the card and monitoring its status. Admittedly a lot of this is a retread of ground NVIDIA already covered with GPU Boost 2, but AMD’s idea for fan throttling is in particular a more intuitive method of controlling GPU noise than trying to operate by proxy via temperature and/or power.
Meanwhile 290X Crossfire performance also ended up being a much welcomed surprise thanks in large part to AMD’s XDMA engine. The idea of exclusively using the PCI-Express bus for inter-GPU communication on a high-end video card was worrying at first given the inherent latency that comes PCIe, but to the credit of AMD’s engineers they have shown that it can work and that it works well. AMD is finally in a position where their multi-GPU frame pacing is up to snuff in all scenarios, and while there’s still some room for improvement in further reducing overall variance we’re to the point where everything up to and including 4K is working well. AMD still faces a reckoning next month when they attempt to resolve their frame pacing issues on their existing products, but at the very least going forward AMD has the hardware and the tools they need to keep the issue under control. Plus this gets rid of Crossfire bridges, which is a small but welcome improvement.
Wrapping things up, it’s looking like neither NVIDIA nor AMD are going to let today’s launch set a new status quo. NVIDIA for their part has already announced a GTX 780 Ti for next month, and while we can only speculate on performance we certainly don’t expect NVIDIA to let the 290X go unchallenged. The bigger question is whether they’re willing to compete with AMD on price.
GTX Titan and its prosumer status aside, even with NVIDIA’s upcoming game bundle it’s very hard right now to justify GTX 780 over the cheaper 290X, except on acoustic grounds. For some buyers that will be enough, but for 9% more performance and $100 less there are certainly buyers who are going to shift their gaze over to the 290X. For those buyers NVIDIA can’t afford to be both slower and more expensive than 290X. Unless NVIDIA does something totally off the wall like discontinuing GTX 780 entirely, then they have to bring prices down in response to the launch of 290X. 290X is simply too disruptive to GTX 780, and even GTX 770 is going to feel the pinch between that and 280X. Bundles will help, but what NVIDIA really needs to compete with the Radeon 200 series is a simple price cut.
Meanwhile AMD for their part would appear to have one more piece to play. Today we’ve seen the Big Kahuna, but retailers are already listing the R9 290, which based on AMD’s new naming scheme would be AMD’s lower tier Hawaii card. How that will pan out remains to be seen, but as a product clearly intended to fill in the $250 gap between 290X and 280X while also making Hawaii a bit more affordable, we certainly have high expectations for its performance. And if nothing else we’d certainly expect it to further ratchet up the pressure on NVIDIA.
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Sandcat - Thursday, October 24, 2013 - link
Perhaps they knew it was unsustainable from the beginning, but short term gains are generally what motivate managers when the develop pricing strategies, because bonus. Make hay whilst the sun shines, or when AMD is 8 months late.chizow - Saturday, October 26, 2013 - link
Possibly, but now they have to deal with the damaged goodwill of some of their most enthusiastic, spendy customers. I can't count how many times I've seen it, someone saying they swore off company X or company Y because they felt they got burned/screwed/fleeced by a single transaction. That is what Nvidia will be dealing with going forward with Titan early adopters.Sancus - Thursday, October 24, 2013 - link
AMD really needs to do better than a response 8 months later to crash anyone's parade. And honestly, I would love to see them put up a fight with Maxwell at a reasonable time period so they have incentive to keep prices lower. Otherwise, expect Nvidia to "overprice" things next generation as well.When they have no competition for 8 months it's not unsustainable to price as high as the market will bear, and there's no real evidence that Titan was economically overpriced because it's not like there was a supply glut of Titans sitting around anywhere, in fact they were often out of stock. So really, Nvidia is just pricing according to the market -- no competition from AMD for 8 months, fastest card with limited supply, why WOULD they price it at anything below $1000?
chizow - Saturday, October 26, 2013 - link
My reply would be that they've never had to price it at $1000 before, and we have certainly seen this level of advancement from one generation to the next in the past (7900GTX to 8800GTX, 8800GTX to GTX 280, 280 GTX to 480 GTX, etc), so it's not completely ground-breaking performance increases even though Kepler overall outperformed historical improvements by ~20%, imo.Also, the concern with Titan isn't just the fact it was priced at ungodly premiums this time around, it's the fact it held it's crown for such a relatively short period of time. Sure Nvidia had no competition at the $500+ range for 8 months, but that was also the brevity of Titan's reign at the top. In the past, a flagship in that $500 or $600+ range would generally reign for the entire generation, especially one that was launched half way through that generation's life cycle. Now Nvidia has already announced a reply with the 780 Ti which will mean not one, but TWO cards will surpass Titan at a fraction of it's price before the generation goes EOL.
Nvidia was clearly blind-sided by Hawaii and ultimately it will cost them customer loyalty, imo.
ZeDestructor - Thursday, October 24, 2013 - link
$1000 cards are fine, since the Titan is a cheap compute unit compared to the Quadro K6000 and the 690 is a dual-GPU card (Dual-GPU has always been in the $800+ range).What we should see is the 780 (Ti?) go down in price and match the R9-290x, much to the rejoicing of all!
Nvidia got away with $650-750 on the 780 because they could, and THAT is why competition is important, and why I pay attention to AMD even if I have no reason to buy from them over Nvidia (driver support on Linux is a joke). Now they have to match. Much of the same happens in the CPU segement.
chizow - Saturday, October 26, 2013 - link
For those that actually bought the Titan as a cheap compute card, sure Titan may have been a good buy, but I doubt most Titan buyers were buying it for compute. It was marketed as a gaming card with supercomputer guts and at the time, there was still much uncertainty whether or not Nvidia would release a GTX gaming card based on GK110.I think Nvidia preyed on these fears and took the opportunity to launch a $1K part, but I knew it was an unsustainable business model for them because it was predicated on the fact Nvidia would be an entire ASIC ahead of AMD and able to match AMD's fastest ASIC (Tahiti) with their 2nd fastest (GK104). Clearly Hawaii has turned that idea on it's head and Nvidia's premium product stack is crashing down in flames.
Now, we will see at least 4 cards (290/290X, 780/780Ti) that all come close to or exceed Titan performance at a fraction of the price, only 8 months after it's launch. Short reign indeed.
TheJian - Friday, October 25, 2013 - link
The market dictates pricing. As they said, they sell every Titan immediately, so they could probably charge more. But that's because it has more value than you seem to understand. It is a PRO CARD at it's core. Are you unaware of what a TESLA is for $2500? It's the same freaking card with 1 more SMX and driver support. $1000 is GENEROUS whether you like it or not. Gamers with PRO intentions laughed when they saw the $1000 price and have been buying them like mad ever since. No parade has been crashed. They will continue to do this pricing model for the foreseeable future as they have proven there is a market for high-end gamers with a PRO APP desire on top. The first run was 100,000 and sold in days. By contrast Asus Rog Ares 2 had 1000 unit first run and didn't sell out like that. At $1500 it really was a ripoff with no PRO side.I think they'll merely need another SMX turned on and 50-100mhz for the next $1000 version which likely comes before xmas :) The PRO perf is what is valued here over a regular card. Your short-lived statement makes no sense. It's been 8 months, a rather long life in gpus when you haven't beaten the 8 month old card in much (I debunked 4k crap already, and pointed to a dozen other games where titan wins at every res). You won't fire up Blender, Premiere, PS CS etc and smoke a titan with 290x either...LOL. You'll find out what the other $450 is for at that point.
chizow - Saturday, October 26, 2013 - link
Yes and as soon as they released the 780, the market corrected itself and Titans were no longer sold out anywhere, clearly a shift indicating the price of the 780 was really what the market was willing to bear.Also, there are more differences with their Tesla counterparts than just 1 SMX, Titan lacks ECC support which makes it an unlikely candidate for serious compute projects. Titan is good for hobby compute, anything serious business or research related is going to spend the extra for Tesla and ECC.
And no, 8-months is not a long time at the top, look at the reigns of previous high-end parts and you will see it is generally longer than this. Even the 580 that preceded it held sway for 14-months before Tahiti took over it's spot. Time at the top is just one part though, the amount which Titan devalued is the bigger concern. When 780 launched 3 months after Titan, you could maybe sell Titan for $800. Now that Hawaii has launched, you could maybe sell it for $700? It's only going to keep going down, what do you think it will sell for once 780Ti beats it outright for $650 or less?
Sandcat - Thursday, October 24, 2013 - link
I noticed your comments on the Tahiti pricing fiasco 2 years ago and generally skip through the comment section to find yours because they're top notch. Exactly what I was thinking with the $550 price point, finally a top-tier card at the right price for 28nm. Long live sanity.chizow - Saturday, October 26, 2013 - link
Thanks! Glad you appreciated the comments, I figured this business model and pricing for Nvidia would be unsustainable, but I thought it wouldn't fall apart until we saw 20nm Maxwell/Pirate Islands parts in 2014. Hawaii definitely accelerated the downfall of Titan and Nvidia's $1K eagle's nest.