Moto X Review
by Brian Klug on August 26, 2013 1:30 PM EST- Posted in
- Smartphones
- Qualcomm
- MSM8960
- Motorola
- Android
- Mobile
- Android 4.2
- Moto X
Moto Maker - A Customized Moto X
A large part of the Moto X story is the ability for users to order their own customized variants with different color combinations and an optional customized engraving (at a later date) and line of text at boot. Initially exclusive to AT&T, the Moto Maker customization tool manifests itself as a web portal where shoppers can select from 18 different back colors, 7 accent colors, and a black or white front at no additional cost. In the future there will be additional patterns and materials available, for example additional textures and the wood materials I touched on earlier later in Q4.
The workflow is simple, either shoppers go online to Moto Maker directly, or (at launch) go into an operator store, see color samples, buy a 16 or 32 GB Moto X Moto Maker pass, and then either complete the Moto Maker customization option on a kiosk at the store or later from the comfort of their home. Motorola then assembles the custom Moto X in Fort Worth, Texas and ships to anywhere in the USA with a 4 day turnaround time. Shoppers who want to walk out of an operator store with a device in hand will have to opt for the woven white or black options as mentioned before.
The initial AT&T exclusivity is disappointing if you’re on one of the four other major wireless operators in the USA, however I expect the other operators to get brought in immediately after the exclusivity period ends, but there’s no word how long that is for AT&T. The Moto Maker part of the customization experience is also exclusive to the USA given the four day window Motorola is shooting for, so that means Canada, Latin America, and other markets get left out.
Motorola gave us a chance to play with Moto Maker before the Moto X launch and order a customized Moto X of our making just to try it out. I settled on a combination of olive back, white front, and silver accent color, plus the customized line of text on the back, for an overall somewhat tactical look (the "olive color" winds up being like a lighter olive drab, it’d be cool if Motorola had flat dark earth available). Anand went with a completely yellow lemon colored unit that looks very striking. The tool works very well and presents a 360 degree view of the device as you step through the process, it’s all very compelling, even if choosing a combination from the wealth of back colors and accents is somewhat daunting. I went through about 5 different permutations of Moto X colors before settling on the one I finally pulled the trigger on.
Motorola didn't exactly nail the 4-day delivery window for either Anand's or my own customized Moto X, and my back didn't get the customized line of text on it, although Anand's did. Mine ended up taking a little over a week to get delivered, but a large part of that was because they essentially built two Moto Xes in that timeframe due to the engraving issues they discovered. I'm willing to acknowledge that this first set of customized Moto Xes we were given the opportunity to order were technically during a "Beta" release of the Moto Maker, so hopefully kinks like the customized line of text not being present and the turnaround time are sorted out quickly.
Anand's customized Moto X looks great in pictures, and I'm pleased with the way mine came out as well. It definitely adds something to the experience to be able to choose out your own color combination.
The customization options are great for users who want to differentiate their devices from the uniform black or white squares that are pretty standard fare these days, and I expect the Moto Maker route to be a popular option given how loud Motorola will be about the customization aspect of the Moto X. After all, at no additional cost (unless you go for wood, more storage, the optional matching headphone accessories or a case) there’s really no reason you shouldn’t go for something custom or unique looking.
For some, the Moto Maker tool is probably enough to sell the device on its own, but customization options only go so far towards closing a sale. What Motorola has done however by offering an easy to use tool and quick turnaround is both awesome and unprecedented.
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chrone - Tuesday, August 27, 2013 - link
Great review, Brian and Anand! :)Did you notice any transition animation jank/stutter and sluggish/choppy scrolling on Moto X day to day use? Would really like the smoothness of Apple iOS landed on Android world in the future. :)
I often encounter transition animation jank/stutter when opening or closing apps, switching in between apps, and entering-swiping-leaving home screen on Nexus 4 running Android 4.3. Perhaps the soc and battery thermal throttle and lack of random write IO are the culprit of janking or stuttering on Nexus 4 transition animation and scrolling performance.
GrimR. - Tuesday, August 27, 2013 - link
Thanks AT for the review. I've not seen such an in-depth review that actually considers the hardware components of this phone so objectively without doing the "OMG-no-1080p-screen-no-quadcore" whining. :) Appreciate it.But where is the Lumia 925 and Lumia 1020 reviews? :( Please post them too, they came out way before the Moto X.
bntran0410 - Tuesday, August 27, 2013 - link
I created an account just so that I could thank you for writing such a great review! There are so few true tech writers around that actually write about technology. I am glad there we still have anandtech to have reviewers that actually review with this level of technical detail and scientific backing to what is written. Thank You!elotrolado - Tuesday, August 27, 2013 - link
I, your average user, am buying a Moto X, honestly. And here's why: I researched the HTC One and Mini, Samsung S4 and Mini, and the Moto X is the clear winner. Primarily, the One and S4 are too large for me, as I want something pocketable and easy to handle. In addition the S4 is too complicated with both"features" I would not use and Touch Wiz. I do love the One's front facing stereo speakers (let's make this standard in all phones) and the Zoe photo feature, but again, the Moto X is pocketable with the largest ratio of screen to phone dimensions of possibly any phone on the market, and 720p is just fine especially given it allows for long battery life. I drive alone in my car quite a bit and have yet to find a bluetooth headset that works well. I am really looking forward to using the voice activated controls of the Moto X to do all kinds of things, as well as enjoying the quality of the speaker to actually hear the person on the other end. Active notification is pretty great too. The phone does seem priced a bit high, but for a tool that I'll use everyday that will increase my productivity and make my life easier and safer while driving, an extra $50 or so is certainly worth it. Last, I expect this phone to get Android updates quickly, right after Nexus devices, and this will only enhance it's already awesome software abilities well into the future.elotrolado - Tuesday, August 27, 2013 - link
I, your average user, am buying a Moto X, honestly. And here's why: I researched the HTC One and Mini, Samsung S4 and Mini, and the Moto X is the clear winner. Primarily, the One and S4 are too large for me, as I want something pocketable and easy to handle. In addition the S4 is too complicated with both"features" I would not use and Touch Wiz. I do love the One's front facing stereo speakers (let's make this standard in all phones) and the Zoe photo feature, but again, the Moto X is pocketable with the largest ratio of screen to phone dimensions of possibly any phone on the market, and 720p is just fine especially given it allows for long battery life. I drive alone in my car quite a bit and have yet to find a bluetooth headset that works well. I am really looking forward to using the voice activated controls of the Moto X to do all kinds of things, as well as enjoying the quality of the speaker to actually hear the person on the other end. Active notification is pretty great too. The phone does seem priced a bit high, but for a tool that I'll use everyday that will increase my productivity and make my life easier and safer while driving, an extra $50 or so is certainly worth it. Last, I expect this phone to get Android updates quickly, right after Nexus devices, and this will only enhance it's already awesome software abilities well into the future.shackanaw - Tuesday, August 27, 2013 - link
PC Magazine reported that Iqbal Arshad, Motorola's senior vice president of engineering said "We've done additional optimizations on top of that such as optimizing the entire Linux user space to move it to an ARM instruction set, cache optimization, Dalvik just-in-time optimization, and we've changed the file system."In this review, you guys covered the changes to the file system, for which I applaud you for being much more thorough than any other reviewers, but can you comment about any of the other things he mentioned?
Miroslav - Wednesday, August 28, 2013 - link
Excellent article Brian, and just FYI http://www.forbes.com/sites/patrickmoorhead/2013/0...:)
PeterO - Thursday, August 29, 2013 - link
Simply put, Brian, you've penned an outstanding review. Depth, tone, observation, telemetry to conclusion ~ all top shelf. It's a genuine critique. Thank you for the enormous amount of work and heart put into this piece. The passion and dedication shows, and it's a true pleasure to read.massysett - Thursday, August 29, 2013 - link
I've never understood why geeks worship at the altar of "stock Android." Believe it or not Google is not the only company that has interesting ideas on how to create a UI for a mobile phone or tablet. Handset makers can add useful enhancements.I've got a Nexus 7 and an HTC One and, before that, a Moto Droid Bionic. All worked fine and I wouldn't even pay $5 more to change the HTC One or the Droid Bionic to "stock Android".
ThortonBe - Thursday, August 29, 2013 - link
I'm excited to hear that audio testing will get more visibility. I also really appreciate the GIFs.