Power, Temperature, & Noise

As always, last but not least is our look at power, temperature, and noise. Next to price and performance of course, these are some of the most important aspects of a GPU, due in large part to the impact of noise. All things considered, a loud card is undesirable unless there’s a sufficiently good reason – or sufficiently good performance – to ignore the noise.

With both the 600 series GK104 parts and the GK104 based GTX 770 as a backdrop here, we’re not expecting any great surprises here. Power consumption is going to approach the GTX 670 thanks to GPU Boost 2.0 and the identical TDPs. And since the cooler is also the same, acoustics should also be similar. Only idle power should show any real variation.

GeForce GTX 760 Voltages
GTX 770 Max Boost GTX 760 Max Boost GTX 770 Idle
1.2v 1.2v 0.850v

Like the GTX 770, GTX 760 is spec’d to a stock top voltage of 1.2v. This buys NVIDIA the 1100MHz+ clockspeeds we’re seeing, but it drives up power consumption.

GeForce GTX 760 Average Clockspeeds
Max Boost Clock 1149MHz
DiRT:S
1134MHz
Shogun 2
1127MHz
Hitman
1149MHz
Sleeping Dogs
1139MHz
Crysis
1145MHz
Far Cry 3
1132MHz
Battlefield 3
1123MHz
Civilization V
1139MHz
Bioshock Infinite
1131MHz
Crysis 3
1105MHz

Looking at the average clockspeeds among our games, despite the official 1033MHz boost clock for GTX 760 always boosts to an average over 1100MHz, with most games boosting to around 1130MHz. The limiting factor here is typically temperatures, which quickly hit 80C at the highest boost bin and its 1.2v operating voltage. A card with a better cooler would likely have no trouble sustaining 1149MHz here.

As we saw with the GTX 770 a few weeks ago, NVIDIA’s idle power consumption as measured at the wall has come down a couple of watts compared to the older GK104 cards. With a lower idle clockspeed compared to the GTX 660 Ti and its ilk, NVIDIA has been able to shave off that wattage without any more substaintial changes. However I continue to be surprised that we’re seeing any difference between the GTX 760 and the 7950B, as AMD is no slouch here either.

Moving on to load power under Battlefield 3, our results validate our earlier theories on power consumption based on the spec sheets. Wall power with a GTX 760 is 6W higher than GTX 670 in this test, and 18W higher than with a GTX 660 Ti. There’s no getting around the fact that GTX 670-like performance requires GTX 670-like power consumption.

At the same time the power consumption of the GTX 760 is almost identical to the 7950B at the wall. Though given the 7950B’s lower performance in this benchmark, what we’re actually seeing is lower CPU power consumption offsetting the 7950B’s higher power consumption.

With Furmark the story is fairly similar for the NVIDIA cards, all of which come close together due to their similar TDPs. Meanwhile the 7950B pulls about 30W more at the wall, in-line with its 200W TDP. NVIDIA edged out AMD on power efficiency with the 600 series, and we’re going to see the same thing on the 700 series.

Based on the same cooler and GPU as the GTX 670, the GTX 760 offers no grand revelations here. 31C is standard for this type of blower cooler.

Even though the GTX 760 and GTX 670 have identical TDPs, the presence of GPU Boost 2.0 means that the GTX 760 operates nearer its TDP more often, and in this case the 80C throttle imposed by GPU Boost makes itself felt. 81C does end up being the worst among the cards in this collection, but it’s a reasonable temperature for a GK104 GPU, to the point where in temperature limited scenarios this is exactly where it’s designed to top out at.

With FurMark our results are much the same as with BF3. The slower response time of the fans on the GTX 770 and GTX 760 mean that both cards top out at 82C before temperatures level out, a few degrees warmer than with the GTX 670 and GTX 660 Ti. Alternatively the 7950B and its more powerful fan keep temperatures at or below 75C for any workload we throw at it.

Since NVIDIA used the same cooler/fan assembly as on the GTX 670, the GTX 760 is going to give us similar acoustics. Unfortunately that includes the characteristic faint grinding noise that we’re previously mentioned. Idle noises as a result are respectable, but GTX 770 this is not.

Moving to fan noise under load, here we can see NVIDIA’s default fan curve and 80C throttle once again pay off. The GTX 760 hits 50dB under BF3, which for this specific cooler is actually doing a bit better than average, as evidenced by the slight advantage the GTX 760 has over the GTX 670. The GTX 770 and Fermi cards are something of spoilers here though, a reminder of what the Titan cooler and open air cooling can do. We will have some custom GTX 760s next week, so it will be interesting to see how much better these cards are when it comes to noise. 50dB is by no means bad, especially for the performance, but at this point we’ve seen lower noise levels out of cards with similar price tags and TDPs.

Finally, FurMark once again paints a picture very similar to what we saw with Battlefield 3. For NVIDIA cards this is middle of the road, while at 5dB quieter than the reference 7950B it’s a significant improvement.

Compute Overclocking GTX 760
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  • DanNeely - Tuesday, June 25, 2013 - link

    The 8800 Ultra was a $650 card. Ignoring the Titan we're back where we were 7 years ago.
  • nsiboro - Tuesday, June 25, 2013 - link

    AMD delaying Sea Island until Q3'2013...

    I just feel someone over @AMD is crazy and didn't think thru end users' point of view.
    With the release of Haswell, many will be putting together new boxes and the "new" GPU they'll get will be gtx760/770/780. AMD losing fans and revenue... *sigh*
  • silverblue - Tuesday, June 25, 2013 - link

    I'm not sure I follow. Haswell doesn't appear to have amazed that many people - you could get away with an SB or IB build which overclock enough to make up the performance difference. If you already have one of those, with proper cooling you don't need to save money for a marginally better CPU - spend it on graphics instead.
  • DanNeely - Tuesday, June 25, 2013 - link

    It's not the SB/IB people upgrading; it's those of us with first generation i5/i7 systems or even older core 2 quads pulling the trigger now. AMD is out of the race except at the bottom and it's probably going to be two more years before Intel offers anything else worth mentioning on the desktop. (No socketed Broadwell chips, and assuming IVB-e and Haswell-e are as underwhelming at the $3xx pricepoint as SB-e is.)
  • Dark_wizzie - Tuesday, June 25, 2013 - link

    I wished it included a benchmark with Skyrim on 2560x1440, with the hardcore texture mods on, AA/AS on pretty high with Ultra. Debating between this ($250), 7970... ($310!!!), 770 ($400)
  • Ryan Smith - Tuesday, June 25, 2013 - link

    You request will be taken under consideration, but I'll tell you right now that you shouldn't expect it to happen. One of the tenets of our testing methods is that we don't test with mods; they're often not optimized (or worse, optimized only for the developer's system) and frequently updated (making our benchmarks useless). Plus the number of users on any given mod is very low, which would mean our benchmarks wouldn't be very applicable to most of our readers.
  • edlee - Tuesday, June 25, 2013 - link

    something tells me if you SLI two GTX 760 it would destroy the GTX 780 at a lesser price
  • xTRICKYxx - Wednesday, June 26, 2013 - link

    Google some benchmarks. It goes toe-to-toe with the GTX 690 and Titan in every game I've seen. All for $500... Good deal!
  • GTan - Tuesday, June 25, 2013 - link

    Hopefully I will be building my first PC ever in a few weeks, I'm glad that Nvidia released the 760, since the 770 at $400+ is too expensive for me. My budget for my PC is $800-900. I was originally 90% sure I was gonna buy the GTX 760, $250 is a great price, but now since I've seen deals for the 7970 for as low as $300, I'm wondering is it worth it for pay a extra $50 for the 7970 (plus the 4 games). End question, what is a better value for the newb PC builder: a $250 GTX 760 or a $300 7970? Thanks!
  • thesavvymage - Tuesday, June 25, 2013 - link

    if you want the games, 7970. If not, id go wit hthe 760 for being quieter and using less power

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