Kabini: Competing in the Evolving Marketplace

Prior to the onslaught of Android tablets and the launch of Windows 8, I was pretty much done with Atom and Brazos—they simply didn’t provide enough performance to make them pleasant devices for me to use. What was rather anemic hardware for Windows Vista/7 starts to look much more palatable with the new OS, and Android on such a chip can run extremely well. AMD has Temash for that audience, but I suspect we’ll at least see some 15W Kabini tablets/hybrids at some point, and they should stack up quite well against the competition in terms of performance and features. That’s the real takeaway from today’s launch, and it shows that AMD is keen to carve out a market niche separate from the traditional desktop and laptop PCs.

In terms of the normal Windows experience, Kabini doesn’t make too many waves. Yes, it’s faster than any current Atom or Brazos laptop, and Windows runs reasonably well all things considered, but there are still applications where Kabini falls short. That's the problem with competing in the good enough part of the computing spectrum—everyone has a different definition of what's good enough. 

CPU performance is appreciably better than anything Bobcat or Atom based at this point. If you're ok with Clover Trail, then Kabini will feel really quick. The big Ivy Bridge cores still maintain a significant performance advantage, but presumably Kabini's offer is that you can find it in an Ultrabook-like system but at a much more reasonable pricetag. If that ends up being the case, I suspect many would choose form factor over extra CPU performance. So much of Kabini's success will be tied to what OEMs do with the parts. It's unfortunate that AMD doesn't have any Kabini APUs with Turbo Core working as I suspect that could do wonders for further driving single threaded performance. 

On the graphics front, Kabini's Radeon HD 8330 is stuck between a rock and a hard place. It's significantly faster than what we had with Brazos (and lightyears ahead of what you get with Clover Trail), but not faster than Intel's HD 4000 which we viewed as the minimum acceptable level of performance for processor graphics upon its introduction. However, if you're playing older titles, or when faced with more tablet-like 3D workloads, Kabini's GPU should do very well.

On the power front, Kabini is great. In our tests we found much better battery life than Brazos and even better battery life than 17W Ultrabook-class Ivy Bridge parts. The days of AMD being associated with poor battery life are long gone. Kabini manages compelling battery life and better performance than Brazos, which is exactly what AMD needs. Given how successful Brazos was (almost 50M units shipped), Kabini seems to have the right recipe.

The real question for me is what sort of laptops and devices we’ll see when manufacturers release Kabini into the wild. The prototype laptop is really weak on some areas I care about—the keyboard and touchpad just don’t impress, and build quality is flimsy at best—but what it does have is a great LCD for what will hopefully be a budget-friendly laptop. Give me a reasonable Ultrabook-style chassis (or maybe a dockable tablet) with Kabini and a decent quality 1080p touchscreen and do it at the right price and there are plenty of people that will jump at the offer.

Kabini Gaming and Battery Life
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  • Kevin G - Thursday, May 23, 2013 - link

    Those aren't real benchmarks, just estimates that are based upon improvements from an anonymous source.
  • TerdFerguson - Thursday, May 23, 2013 - link

    It should be criminal to market any of these chips as "Elite Performance" platforms. The words elite and performance have pretty well understood meanings, which nothing AMD is offering stand up to. If I'm shopping for a new computer and it is advertised as an elite performance platform, I'm going to expect it to run AAA games at elite settings.

    AMD is distancing themselves from my wallet a little more every day, thanks to weak products, weak initiatives, hype and terribly dishonest marketing.
  • Finally - Thursday, May 23, 2013 - link

    I want a Kabini in my Office PC, I want one in my 13' laptop and I surely will be recommending them to all my friends.
  • lmcd - Thursday, May 23, 2013 - link

    Don't know about in your office PC unless you're an Office-only type of worker. I guess that applies to a lot, but I wouldn't know. I could see it in an AIO for office type of deal, or nice, SFF setups. I feel like multi-seat and/or thin-client setups would be cheaper though. May as well buy that i3 if you're getting an independent machine.
  • wumpus - Saturday, May 25, 2013 - link

    Considering just how many office machines are running XP (the pentium4s only get replaced when they burn up, the core-based products are likely to stay until the IT department adopts some faddish idiocy*).

    * not saying that core+windows is irreplaceable, just that stupid business fads are much more likely than real reasons to replace them, the money being available, and enough pointy haired bosses on board at the same time.
  • kyuu - Thursday, May 23, 2013 - link

    Uh huh, I'm sure you were totally predisposed toward getting an AMD product until you saw that marketing-speak.

    Dude, it's marketing. Intel is just as (if not more guilty) of the same. Feel free to hate marketing-speak -- I certainly do. But let's not pretend it's something unique to AMD, m'kay?

    And uh, there's nothing weak about Jaguar, from what I can see. It looks like the best low-power x86 SoC bar by a large measure.
  • kyuu - Thursday, May 23, 2013 - link

    It looks like the best low-power x86 SoC by a large measure.**
  • yannigr - Thursday, May 23, 2013 - link

    You are free to buy an Intel product, you know Intel, that beautiful company that in the past was threatening anyone thinking that he could sell PC's with Athlon's. That behavior off course has nothing to do with words like "criminal" or "dishonest marketing". So go and buy an Intel system, the "dishonest marketing" free and "criminal" hardware.
  • yannigr - Thursday, May 23, 2013 - link

    I meant "criminal" free hardware off course.
    Intel, because we hate monopoly.
  • lmcd - Thursday, May 23, 2013 - link

    Ya know, it happened, but an i3 ULV with 4k graphics knocks this chip silly, to ignore GT3e coming around the corner. Sorry but it's to the point where Intel will never need such moves again.

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