Final Words

With a release scheduled for sometime in Q2 of this year, today’s announcement is more of a preview. We’re sure to have more details on hardware and software in the coming months. For now, the Galaxy S 4 seems like a logical evolution of the Galaxy S lineup. Faster hardware and a larger higher-resolution display were both expected and delivered upon.

Power users will be pleased by the modern SoC integration, and I’m sure there are some that will still be happy with the removable battery and micro SD card slot.

Samsung has continued to increase its focus on delivering enhancements through software, which is very obvious based on the list of launch features for the Galaxy S 4. Although I’m sure power users will still prefer unmodified Android, it’s important to note that many of the features Samsung is introducing with the Galaxy S 4 will be very easy to market to mainstream consumers. The ability to control your smartphone without ever touching it or pause/unpause video with a glance are marketing messages that are very clear and easy to deliver.

The same is true for the enhancements to the camera app. While Samsung continued down the path of the megapixel race, truth be told it will have an easier time selling the Galaxy S 4 to mainstream consumers based on specs and the added features enabled by the new camera app.

Round it all up with S Translate and S Health, two more features that aren’t really new but definitely speak directly to consumers. It’s Apple’s Siri strategy, but coming from many different angles. Samsung’s consumer focused strategy is one that has done very well and I see the Galaxy S 4 continuing that. The real question is how well all of these features will perform/work in final software. Conceptually the Galaxy S 4’s software suite makes a lot of sense, the proof as always will be in the execution and how long it takes Samsung to get to the appropriate level of polish.

S Translator, Air View/Gesture, Smart Pause/Scroll and More
Comments Locked

206 Comments

View All Comments

  • 10101010 - Friday, March 15, 2013 - link

    No one knows for sure yet about the international S4, but the USA/Qualcomm S4 most likely has a Qualcomm DAC, just as the S3 did.
  • hsew - Friday, March 15, 2013 - link

    Samsung, never stop giving us removable storage and battery please. The HTC one was so close to getting it right.

    If the A15 cores in the Octa are really clocked at JUST 1.2 Ghz, then it may not be as fast as all the excited international folks keep claiming it will be. I would personally prefer the Snapdragon 600. I can't imagine overclocking the asymmetrical Octa will be as easy as overclocking the simpler 600.

    The 600's cores are also apparently tweaked A15 cores with a 15% IPC increase. The 600 vs the Octa is ARM's Core i5 vs Bulldozer.

    Of course, this is assuming that the Octa's A15 cores are actually clocked at JUST 1.2 Ghz. At 1.6 Ghz the advantage of the 1.9 Ghz 600 diminishes, but people, do remember that these are still just phones, not workstation computers...
  • lmcd - Saturday, March 16, 2013 - link

    Uhhh, the 600 isn't using A15s, but besides that...

    And "tweaked" doesn't mean +15%.

    Snapdragon 600 is probably the better chip, though probably not in terms of graphics unless the 600 has a way clocked-up version of that in the S4 Pro (Snapdragon 400)
  • CeriseCogburn - Saturday, March 16, 2013 - link

    You people... no you're not on the internet....
    http://www.youtube.com/watch?v=zPaIA16VqQI

    quadrant 11782
    antutu 20105
    vellamo 2076 824

    snapdragon 600 @ 1.89
  • 10101010 - Friday, March 15, 2013 - link

    One thing that is abundantly clear from the launch of the S4 is that Samsung understands the future. They understand that mobile devices are the personal computers of the future and that the ability to do a variety of things with the device is important. So they have more sensors, more camera capabilities, apps for health and fitness, more input forms, etc. It is an expansion of capabilities for the human user of the device. And this is going to be what wins the market over time. Google understands this as well which is why their Moto X phone will be very capable as well. These are the two companies that will dominate over the next decade or two.
  • IKeelU - Friday, March 15, 2013 - link

    Everyone understands this, not just Google and Samsung. This was the future 30 years ago when PCs started becoming popular and it continues to be with virtually every computing device. Consoles became entertainment hubs, phones started to do email (then everything). Cramming more into the device has been the driving force of all tech-oriented marketing since forever.
  • 10101010 - Friday, March 15, 2013 - link

    Understanding takes many forms. And the depth of this understanding will determine market success. Look at HTC, Nokia, etc. They basically copy Apple's approach to things which is to make the phone simple. There are no added capabilities such as pedometer, temperature, humidity, more input modes other than touch, camera-based user sensing, etc.

    In Apple's case, there is a flexible interface that allows for many third party add-ons. But Apple's approach doesn't scale nearly as well (from either a cost or convenience perspective) as putting these sensors and features into the phone itself. In the market, Samsung is emerging as a big winner. And they have much more velocity in the market compared to Apple. Google is coming up fast. Google's future phones will have language/information processing capabilities that make other smart phones look dumb.

    In short, Samsung gets it. They're making the right decisions, the right investments. HTC, Nokia, etc. are just trying to be Apple for Android or Apple for Windows Phone and largely failing in the market. At best, they will be niche players because their understanding is surface level only.
  • CeriseCogburn - Saturday, March 16, 2013 - link

    Yes and that translates to (appl nokia htc) their tech SUCKS.
    That's why a frikkin rectangle is an "awesome industrial design", why black or white is "awesome!" and why a lead metal sharp squared weight is "good build for arthritis and hand pain!!!"

    The level of immensely stupid populace wide and at nearly all tech sites is incredible.
  • WaltC - Saturday, March 16, 2013 - link

    I don't know anyone who "understands" this...;) What I understand is that cell phones will continue to be used primarily as cell phones with all of the limitations inherent in mobile, battery-driven devices designed to fit in the palm of your hand. Try running Crysis 3 on your cell phone, or try having friends over to play co-op games or watch the latest movie--not going to happen on a cell phone, that's for sure. (Can you imagine two couples sitting on a sofa and sharing the latest movie on a 5-inch cell phone screen? I can't.) Trust me--the RGB monitor did not replace the television in the home, and the cell phone is not going to replace the personal computer. The whole cell-phones-are-going-to-replace-the-personal-computer mantra is stupid in the extreme. Sounds like propaganda coming from folks who a)don't like personal computers and b) are frustrated by personal computers. People will still be buying personal computers 20 years from now, and people will still be buying cell phones. One device does not obfuscate the other. And one device never will "do it all." The either-or mentality is just lame.
  • lmcd - Saturday, March 16, 2013 - link

    Doesn't understand that Snapdragon's gonna beat their in-house chip AGAIN...

Log in

Don't have an account? Sign up now