Earlier this week NVIDIA announced their new top-end single-GPU consumer card, the GeForce GTX Titan. Built on NVIDIA’s GK110 and named after the same supercomputer that GK110 first powered, the GTX Titan is in many ways the apex of the Kepler family of GPUs first introduced nearly one year ago. With anywhere between 25% and 50% more resources than NVIDIA’s GeForce GTX 680, Titan is intended to be the ultimate single-GPU card for this generation.

Meanwhile with the launch of Titan NVIDIA has repositioned their traditional video card lineup to change who the ultimate video card will be chasing. With a price of $999 Titan is decidedly out of the price/performance race; Titan will be a luxury product, geared towards a mix of low-end compute customers and ultra-enthusiasts who can justify buying a luxury product to get their hands on a GK110 video card. So in many ways this is a different kind of launch than any other high performance consumer card that has come before it.

So where does that leave us? On Tuesday we could talk about Titan’s specifications, construction, architecture, and features. But the all-important performance data would be withheld another two days until today. So with Thursday finally upon us, let’s finish our look at Titan with our collected performance data and our analysis.

Titan: A Performance Summary

  GTX Titan GTX 690 GTX 680 GTX 580
Stream Processors 2688 2 x 1536 1536 512
Texture Units 224 2 x 128 128 64
ROPs 48 2 x 32 32 48
Core Clock 837MHz 915MHz 1006MHz 772MHz
Shader Clock N/A N/A N/A 1544MHz
Boost Clock 876Mhz 1019MHz 1058MHz N/A
Memory Clock 6.008GHz GDDR5 6.008GHz GDDR5 6.008GHz GDDR5 4.008GHz GDDR5
Memory Bus Width 384-bit 2 x 256-bit 256-bit 384-bit
VRAM 6GB 2 x 2GB 2GB 1.5GB
FP64 1/3 FP32 1/24 FP32 1/24 FP32 1/8 FP32
TDP 250W 300W 195W 244W
Transistor Count 7.1B 2 x 3.5B 3.5B 3B
Manufacturing Process TSMC 28nm TSMC 28nm TSMC 28nm TSMC 40nm
Launch Price $999 $999 $499 $499

On paper, compared to GTX 680, Titan offers anywhere between a 25% and 50% increase in resource. At the starting end, Titan comes with 25% more ROP throughput, a combination of Titan’s 50% increase in ROP count and simultaneous decrease in clockspeeds relative to GTX 680. Shading and texturing performance meanwhile benefits even more from the expansion of the number of SMXes, from 8 to 14. And finally, Titan has a full 50% more memory bandwidth than GTX 680.

Setting aside the unique scenario of compute for a moment, this means that Titan will be between 25% and 50% faster than GTX 680 in GPU limited situations, depending on the game/application and its mix of resource usage. For an industry and userbase still trying to come to terms with the loss of nearly annual half-node jumps, this kind of performance jump on the same node is quite remarkable. At the same time it also sets expectations for how future products may unfold; one way to compensate for the loss of the rapid cadence in manufacturing nodes is to spread out the gains from a new node over multiple years, and this is essentially what we’ve seen with the Kepler family by launching GK104, and a year later GK110.

In any case, while Titan can improve gaming performance by up to 50%, NVIDIA has decided to release Titan as a luxury product with a price roughly 120% higher than the GTX 680. This means that Titan will not be positioned to push the price of NVIDIA’s current cards down, and in fact it’s priced right off the currently hyper-competitive price-performance curve that the GTX 680/670 and Radeon HD 7970GE/7970 currently occupy.

February 2013 GPU Pricing Comparison
AMD Price NVIDIA
  $1000 GeForce Titan/GTX 690
(Unofficial) Radeon HD 7990 $900  
Radeon HD 7970 GHz Edition $450 GeForce GTX 680
Radeon HD 7970 $390  
  $350 GeForce GTX 670
Radeon HD 7950 $300  

This setup isn’t unprecedented – the GTX 690 more or less created this precedent last May – but it means Titan is a very straightforward case of paying 120% more for 50% more performance; the last 10% always costs more. What this means is that the vast majority of gamers will simply be shut out from Titan at this price, but for those who can afford Titan’s $999 price tag NVIDIA believes they have put together a powerful card and a convincing case to pay for luxury.

So what can potential Titan buyers look forward to on the performance front? As always we’ll do a complete breakdown of performance in the following pages, but we wanted to open up this article with a quick summary of performance. So with that said, let’s take a look at some numbers.

GeForce GTX Titan Performance Summary (2560x1440)
  vs. GTX 680 vs. GTX 690 vs. R7970GE vs. R7990
Average +47% -15% 34% -19%
Dirt: Showdown 47% -5% 3% -38%
Total War: Shogun 2 50% -15% 62% 1%
Hitman: Absolution 34% -15% 18% -15%
Sleeping Dogs 49% -15% 17% -30%
Crysis 54% -13% 21% -25%
Far Cry 3 35% -23% 37% -15%
Battlefield 3 48% -18% 52% -11%
Civilization V 59% -9% 60% 0

Looking first at NVIDIA’s product line, Titan is anywhere between 33% and 54% faster than the GTX 680. In fact with the exception of Hitman: Absolution, a somewhat CPU-bound benchmark, Titan’s performance relative to the GTX 680 is actually very consistent at a narrow 45%-55% range. Titan and GTX 680 are of course based on the same fundamental Kepler architecture, so there haven’t been any fundamental architecture changes between the two; Titan is exactly what you’d expect out of a bigger Kepler GPU. At the same time this is made all the more interesting due to the fact that Titan’s real-world performance advantage of 45%-55% is so close to its peak theoretical performance advantage of 50%, indicating that Titan doesn’t lose much (if anything) in efficiency when scaled up, and that the games we’re testing today favor memory bandwidth and shader/texturing performance over ROP throughput.

Moving on, while Titan offers a very consistent performance advantage over the architecturally similar GTX 680, it’s quite a different story when compared to AMD’s fastest single-GPU product, the Radeon HD 7970 GHz Edition. As we’ve seen time and time again this generation, the difference in performance between AMD and NVIDIA GPUs not only varies with the test and settings, but dramatically so. As a result Titan is anywhere between being merely equal to the 7970GE to being nearly a generation ahead of it.

At the low-end of the scale we have DiRT: Showdown, where Titan’s lead is less than 3%. At the other end is Total War: Shogun 2, where Titan is a good 62% faster than the 7970GE. The average gain over the 7970GE is almost right in the middle at 34%, reflecting a mix of games where the two are close, the two are far, and the two are anywhere in between. With recent driver advancements having helped the 7970GE pull ahead of the GTX 680, NVIDIA had to work harder to take back their lead and to do so in an concrete manner.

Titan’s final competition are the dual-GPU cards of this generation, the GK104 based GTX 690, and the officially unofficial Tahiti based HD 7990 cards, which vary in specs but generally have just shy of the performance of a pair of 7970s. As we’ve seen in past generations, when it comes to raw performance one big GPU is no match for two smaller GPUs, and the same is true with Titan. For frames per second and nothing else, Titan cannot compete with those cards. But as we’ll see there are still some very good reasons for Titan’s existence, and areas Titan excels at that even two lesser GPUs cannot match.

None of this of course accounts for compute. Simply put, Titan stands alone in the compute world. As the first consumer GK110 GPU based video card there’s nothing quite like it. We’ll see why that is in our look at compute performance, but as far as the competitive landscape is concerned there’s not a lot to discuss here.

The Final Word On Overclocking
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  • Ryan Smith - Thursday, February 21, 2013 - link

    PCI\VEN_10DE&DEV_1005&SUBSYS_103510DE

    I have no idea what a Tesla card's would be, though.
  • alpha754293 - Thursday, February 21, 2013 - link

    I don't suppose you would know how to tell the computer/OS that the card has a different PCI DevID other than what it actually is, would you?

    NVIDIA Tesla C2075 PCI\VEN_10DE&DEV_1096
  • Hydropower - Friday, February 22, 2013 - link

    PCI\VEN_10DE&DEV_1022&SUBSYS_098210DE&REV_A1

    For the K20c.
  • brucethemoose - Thursday, February 21, 2013 - link

    "This TDP limit is 106% of Titan’s base TDP of 250W, or 265W. No matter what you throw at Titan or how you cool it, it will not let itself pull more than 265W sustained."

    The value of the Titan isn't THAT bad at stock, but 106%? Is that a joke!?

    Throw in an OC for OC comparison, and this card is absolutely ridiculous. Take the 7970 GE... 1250mhz is a good, reasonable 250mhz OC on air, a nice 20%-25% boost in performance.

    The Titan review sample is probably the best case scenario and can go 27MHz past turbo speed, 115MHZ past base speed, so maybe 6%-10%. That $500 performance gap starts shrinking really, really fast once you OC, and for god sakes, if you're the kind of person who's buying a $1000 GPU, you shouldn't intend to leave it at stock speeds.

    I hope someone can voltmod this card and actually make use of a waterblock, but there's another issue... Nvidia is obviously setting a precedent. Unless they change this OC policy, they won't be seeing any of my money anytime soon.
  • JarredWalton - Thursday, February 21, 2013 - link

    As someone with a 7970GE, I can tell you unequivocally that 1250MHz on air is not at all a given. My card can handle many games at 1150MMhz, but other titles and applications (say, running some compute stuff) and I'm lucky to get stability for more than a day at 1050MHz. Perhaps with enough effort playing with voltage mods and such I could improve the situation, but I'm happier living with a card for a couple years that doesn't crap out because of excessively high voltages.
  • CeriseCogburn - Saturday, February 23, 2013 - link

    " After a few hours of trial and error, we settled on a base of the boost curve of 9,80 MHz, resulting in a peak boost clock of a mighty 1,123MHz; a 12 per cent increase over the maximum boost clock of the card at stock.

    Despite the 3GB of GDDR5 fitted on the PCB's rear lacking any active cooling it too proved more than agreeable to a little tweaking and we soon had it running at 1,652MHz (6.6GHz effective), a healthy ten per cent increase over stock.

    With these 12-10 per cent increases in clock speed our in-game performance responded accordingly."

    http://www.bit-tech.net/hardware/2013/02/21/nvidia...

    Oh well, 12 is 6 if it's nVidia bash time, good job mr know it all.
  • Hrel - Thursday, February 21, 2013 - link

    YES! 1920x1080 has FINALLY arrived. It only took 6 years from when it became mainstream but it's FINALLY here! FINALLY! I get not doing it on this card, but can you guys PLEASE test graphics cards, especially laptop ones, at 1600x900 and 1280x720. A lot of the time when on a budget playing games at a lower resolution is a compromise you're more than willing to make in order to get decent quality settings. PLEASE do this for me, PLEASE!
  • JarredWalton - Thursday, February 21, 2013 - link

    Um... we've been testing 1366x768, 1600x900, and 1920x1080 as our graphics standards for laptops for a few years now. We don't do 1280x720 because virtually no laptops have that as their native resolution, and stretching 720p to 768p actually isn't a pleasant result (a 6.7% increase in resolution means the blurring is far more noticeable). For desktop cards, I don't see much point in testing most below 1080p -- who has a desktop not running at least 1080p native these days? The only reason for 720p or 900p on desktops is if your hardware is too old/slow, which is fine, but then you're probably not reading AnandTech for the latest news on GPU performance.
  • colonelclaw - Thursday, February 21, 2013 - link

    I must admit I'm a little bit confused by Titan. Reading this review gives me the impression it isn't a lot more than the annual update to the top-of-the-line GPU from Nvidia.
    What would be really useful to visualise would be a graph plotting the FPS rates of the 480, 580, 680 and Titan along with their release dates. From this I think we would get a better idea of whether or not it's a new stand out product, or merely this year's '780' being sold for over double the price.
    Right now I genuinely don't know if i should be holding Nvidia in awe or calling them rip-off merchants.
  • chizow - Friday, February 22, 2013 - link

    From Anandtech's 7970 Review, you can see relative GPU die sizes:

    http://images.anandtech.com/doci/5261/DieSize.png

    You'll also see the prices of these previous flagships has been mostly consistent, in the $500-650 range (except for a few outliers like the GTX 285 which came in hard economic times and the 8800Ultra, which was Nvidia's last ultra-premium card).

    You an check some sites that use easy performance rating charts, like computerbase.de to get a quick idea of relative performance increases between generations, but you can quickly see that going from a new generation (not half-node) like G80 > GT200 > GF100 > GK100/110 should offer 50%+ increase, generally closer to the 80% range over the predecessor flagship.

    Titan would probably come a bit closer to 100%, so it does outperform expectations (all of Kepler line did though), but it certainly does not justify the 2x increase in sticker price. Nvidia is trying to create a new Ultra-premium market without giving even a premium alternative. This all stems from the fact they're selling their mid-range part, GK104, as their flagship, which only occurred due to AMD's ridiculous pricing of the 7970.

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