With the Nexus 4 conclusion I really have to finish the way I started, namely by noting that this is now the fullest realization of Google's original strategy laid out for Nexus at its inception. The Nexus One had extremely aspirational goals for a first-gen Googlephone — it tried to change the way that phones are sold in the US and tried to deliver a fully carrier-agnostic reference platform for developers and OEMs to build out from. The end of that story is something everyone is familiar with, however — the Nexus One was largely a commercial failure. Little did we all know it would take several more iterations of the Nexus hardware and Android platform to get close to delivering on those goals, and Google has inched closer each time.


Nexus 4, Nexus 7, Nexus 10

The next revisions of Nexus built on this platform, but only with Galaxy Nexus and its pentaband WCDMA radio and Nexus 4 do we see the fullest realization of this dream. Over time Google has built up the infrastructure required to deliver on its goals with things like the Play Store, a reputation among hardware vendors, and the right combination of hardware and software cadence to make this all work. The price point with the Nexus 4 is now low enough to not make off-contract sale an impossible to swallow deal.

With the Nexus 7 I felt like we were truly seeing the Nexus line come into its own. With Nexus 4 and 10 we're now seeing Google finally deliver a product lineup with offerings in each of the major size tiers. We now have a form factor of device for every two inches of diagonal difference. 

With the Optimus G, LG truly went all the way toward delivering the best of everything it had to offer from all the different parts of LG — LG Chem, LG Innotek, LG Display. I'm very positive about the Optimus G hardware and very positive about the Nexus 4 as its close relative. LG's execution in the smartphone space has primarily been held back by its software approach and skins, and until recently a lack of updates. Getting a win for LG in the Nexus space basically mitigates that, as the software burden becomes entirely Google's, and obviously Nexus will continue to mean the latest and greatest Android platform updates for quite some time. 

You can go back and read what I've written about the Nexus 4 hardware — in a word it's superb. In-hand feel is awesome thanks to the rubber ring running around the perimeter of the Nexus 4, and build quality is also very good. I've fully disassembled my Nexus 4 three times and put it together without issue, and the Nexus 4 has taken a few trips to the floor (my fault) without any adverse effects. 

Finally, there's also the matter of price. For $299 you can get the latest and greatest hardware and 8 GB of storage, and for $349 you can get double that storage with 16 GB (12.92 GB usable). Both are fully unlocked and carrier-agnostic, and at those prices the Nexus 4 pretty much blows the doors off of any other unlocked or out of contract smartphones, which usually end up being priced at around $600 or more. 

If you're an Android enthusiast, the Nexus 4 is obviously the phone to have right now. The combination of APQ8064 and MDM9x15 is excellent in spite of some unfortunate thermal throttling, and we'll be seeing many more Fusion 3 based devices in time at prices well above the Nexus 4 out of contract. At a fundamental level there is quite literally no better vehicle out there for Google to communicate its smartphone platform via than the yearly Nexus refresh. On its own, the Nexus 4 would otherwise be phenomenally great hardware. As a Nexus, it's a level even beyond that.

Google has come an exceptionally long way since that first Nexus One. 

Speakerphone, Noise Rejection, Audio
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  • zeroidea - Wednesday, November 14, 2012 - link

    It's Tucson, AZ!

    They must have been taken a few weeks ago (a lot of the streetcar construction downtown has been completed)
  • DukeN - Tuesday, November 13, 2012 - link

    Brian, are you able to verify if the material is actually rubber? This would be a serious issue for many users, including some in my family with severe latex allergies.
  • PeteH - Tuesday, November 13, 2012 - link

    Wow, that didn't even occur to me, but it could be a real problem. It's not like latex is an uncommon allergy either, so hopefully Google or LG thought about that and used something other than rubber.
  • Rits - Tuesday, November 13, 2012 - link

    Its rubberised plastic. Shouldn't be a problem at all to latex-allergic folks.
  • PeteH - Tuesday, November 13, 2012 - link

    Not doubting you, but do you have a source?
  • Rits - Tuesday, November 13, 2012 - link

    Previous LG devices that had the same material were latex-free. There is no reason this one would deviate. But, you could always email LG/Google for an official confirmation.
  • MadMan007 - Tuesday, November 13, 2012 - link

    Should have used a dual core CPU with a decent GPU. Quad core is a waste in phones because overall it hurts battery life more than it helps certain usage models, and if there's so much throttling what's the point.

    Does Android do thread parking? Do these CPUs have per-core power gating?
  • JohnnyL53 - Tuesday, November 13, 2012 - link

    Throttling may not be an issue in the real world in terms of a noticeable affect and may just show up in benchmarks. In other words, who cares what the benchmark performance is if its at such a high level it's not perceptible? What I never see explained is how far apart do you need to get before you can distinguish one device's performance from another. Granted on most of the tests the iPhone far outpaces any other phone, but is it even noticeable? Are we just talking bragging rights, future proofing, etc?
  • name99 - Tuesday, November 13, 2012 - link

    The value of a faster CPU on a phone, for normal people, right now, is that the phone feels snappier. So, for example, an iPhone5 feels perceptibly faster than an iPhone 4S not because computational tasks take 1 minute instead of 2 minutes, but because a dozen small things take .1 second instead of .2 seconds.

    From this point of view
    (a) thermal throttling is no big deal, and I personally have no problem with it. It was a good idea when Intel started it years ago (to the accompaniment of a massive chorus of whining) and it would be a fine idea to have it as built into an ever wider selection of phone chips.

    (b) quad-core remains a solution in search of a problem. Maybe one day it will have value; maybe it has value for games (which I don't care about). But for the way I and my crowd use phones, it has no value yet.

    (c) the present collection of benchmarks are largely useless because they do NOT track this essence of snappiness which is what most people mean when they say a phone is "fast". Yes, if you're a developer writing demanding code you care about very particular aspects of the phone --- perhaps you care about the memory bandwidth, or the FLOPs, or the random flash write performance. But for most people, what matters is the snappiness. Existing benchmarks are a poor proxy for that feeling, and I do wish the serious blogs could do better.

    Right now all we have is this lame sniping like 12 yr olds: "My Nokia feels fast", "Oh yeah, well my Samsung feels even faster", "Well my iPhone feels fastest of all". And regardless of your feelings about Apple, if you support Team Android or Team Windows, you should be pushing for snappiness benchmarks because that is one of Apple's great strengths --- they don't care about, and don't optimize for benchmark numbers, they optimize for snappiness, and buyers do appear to be aware of and notice this. As long as the non-Apple market is forced to compete on these "overt" benchmarks as ways for each vendor to differentiate themselves and show their technical superiority, what will be optimized for are benchmark numbers, NOT user feel and snappiness.
  • Zink - Tuesday, November 13, 2012 - link

    I think with a DSLR at 60 FPS and editing to synchronize individually recorded videos it would be possible to do accurate side by side comparison of app responsiveness and web page loads. With a bit of video analysis, graphs could be made comparing performance down to the frame and FPS in animations measured.

    You could even do this on the go for a real world performance comparison. A normal day of use could be simulated by walking/commuting around your city and setting up a tripod in an apartment, on the sidewalk, inside an office building, at the bar etc. Then run several tests on each phone where you get the phone out of your pocket like normal and open a web page, post a comment, take a photo etc. all while the screen is on camera. Several similar tasks could be averaged into a single category score for a bit better repeatability.

    With proper analysis of the resulting video a pretty damn accurate comparison of the whole cellular, hardware and software system could be made. Basically the ultimate benchmark measuring user phone performance. I've seen some well done side by side comparisons but never in depth or with good numbers along with the video.

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