Let’s talk a bit more about the Google TV experience. There are three components to Android, and every other operating system: platform, ecosystem, and access. Providing a structure within which developers can produce powerful applications is important. Ensuring an ecosystem within which users can find and purchase these apps is equally vital. Designing an elegant and intuitive solution for accessing these apps is the most user facing component, and so we spend a lot of time talking about it. In this case, LG has interjected their interface, for better or worse.

Android’s app platform has proven every bit the equal of the alternatives at producing excellent apps for smartphones. While expanding on the new features for Google TV and Honeycomb, several sessions at Google I/O 2011 were spent discussing how developers could use new UI design frameworks within the SDK to build apps whose UIs could extend to displays of all sizes. We’ve had two iterations of Android since then, and this design framework has been built upon; and yet here we are, and one of the most common complaints levied against Android tablets is that there aren’t nearly enough apps. And the same is true for Google TV.

In an age when rich apps are being produced with elegant UIs and immense functionality, too often the “apps” for Google TV are little more than links to a website. In medicine, there’s an old saying: “Salt follows water, and water follows salt.” There’s no need to expand on this particular analogy, but it can be revised to fit this scenario as, “Apps follow hardware, and hardware follows apps.” If there’s a rich selection of apps to be had, sales of hardware will flourish; if hardware sales are high, developers will flood that market with apps. Sales of Google TV hardware have been lagging since its inception. And app selection is poor. So, lose/lose there then.

So who does get it right? Five years before the first Google TV device was launched, Microsoft released a simple white box designed to play video games. Having made its way into millions of living rooms, Microsoft unleashed their plan to extend the function of their little white box to include all your entertainment needs. Truth be told, there’s no way that Microsoft could have known in 2005 that apps and streaming video would be all the rage today, but the Xbox 360’s capabilities were expanded and the result is arguably the most satisfying way to engage in streaming media. It’s not the multitasking app experience that you could expect from a modern operating system, and it’s certainly not perfect, but for a television UI and video experience I’d rather have easy to use and complete than complex and lacking.

We're not sure what's next for Google TV. It's been a year since version 2.0 rolled out, and Google has made nary a mention about the platform publicly. Their partners have released some hardware, including Vizio releasing a Marvell-based box, and Samsung will be joining the Google TV initiatives later this year with Smart TVs that offer Google TV services alongside their own content. Samsung's effort, like LG's, will not be vanilla Google TV. Rather, the Korean conglomerate will skin the software with its own UI, including its own take on motion controls (think Kinect, not Wii). I suspect this is an indication of what we'll see going forward, OEMs providing their own interface atop the core of Google TV.

That should all sound quite familiar and a bit worrisome. Skinning on Android handsets is a component in their fragmentation, something they surely would like to avoid with Google TV. Users will not tolerate discovering that a new app or service is unavailable on their two year old television when it's supported on the latest hardware. Whatever Google TV 3.0 and beyond look like, Google has promised that their core apps (YouTube, Search, TV & Movies, Play Store) will be updated on legacy hardware. This includes those based on x86 hardware. This mirrors what we see on Android elsewhere, as even Gingerbread devices are running the current iterations of Gmail and what not.

There's something else we should expect out of Google TV in the future. This year Google anounced an initiative to make YouTube a host to content portals, akin to the more traditional channel model of television. It's this sort of model that should be front and center on Google TV, but instead it's buried within the YouTube app. By elevating YouTube within Google TV, we could come closer to a more traditional television viewing model, but with web video. If you want to get a feel for what this could be like, try out Redux for Google TV.

Skinning Google TV Conclusion
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  • cjb110 - Wednesday, October 3, 2012 - link

    Having recently bought Sony's standalone box, I'd agree. I think its more powerful and better than SmartTV's. But it needs more focus from Google

    Chrome is good, but its a different version than now on the tablets/phones, and missing useful things like page sync.

    And I know Google/Apple want us to live in clouds, but until they launch all their cloud products worldwide, people need alternatives...so I think Google should have put more effort into allowing people to access content they already have. DLNA/UPNP would have been good.

    Also their Play Store is a little to restrictive, the OS is better at handling apps built for other devices than they give it credit for, allowing apps to be installed with a warning would expand the ecosystem instantly.
  • JasonInofuentes - Wednesday, October 3, 2012 - link

    I'll agree across the board on this, though some of it isn't Google's fault. Google doesn't want to be on the hook for providing every aspect of the experience, and one piece they've always left to partners is the DLNA/UPNP component. I'm pretty sure all their devices are capable, but they leave it to the partners to provide an app to handle this content, and most do, eagerly, so that they can rebrand it and confuse the market. By calling it AllPlay or some such, they create FUD that their device will only work with similarly branded devices.

    And you're definitely right, the Play Store does have a lot more potential and loosening a few of the filters could go a long way. But then again, look at how many apps these days rely on portrait mode. Or have a very touch centric UI (I'm thinking particularly of touch and drag gestures). It could get really messy. Instead, simply green flagging apps could work, but then you need testers.

    Thanks for the comments.
  • GotThumbs - Wednesday, October 3, 2012 - link

    Even Though this is a break from the norm, it is based on current and upcoming technology. Down the road, I see the TV as the main interface for accessing phone, web, and home digital content. Every house will have its own server and devices will link to it for content or management. Items such as coffee makers will be wireless and link to your server for software updates as well as programming.

    I have an LG 5700 Smart TV. Even Though it does not use the same Google TV skin, I've found it very easy to watch the movies stored on my server. While the web browsing is sluggish and limited, I think this is a good start and look forward to the next generations of smart TV's that will be more powerful. Adding a touch screen capability for smaller tv's in kitchens would be cool as well.

    Overall, I think the concept is good and now it's just a matter of getting up to speed for those of us who will put the technology to use sooner than the general public.
  • prophet001 - Wednesday, October 3, 2012 - link

    I know next to nothing about color spaces or monitor calibration.

    However, based on your definition of color gamut shouldn't the screen perform better? It looks to me like barely half of the color space is reproduced by this television.

    How is that a "good" color gamut?
  • cheinonen - Wednesday, October 3, 2012 - link

    On the CIELUV chart that Jason uses (which is more accurate than the more common CIE xy chart), the goal isn't to cover the entire gamut, but to correctly align the color points of the TV with the points on the inner triangle (the black lines with + symbols on the points that you can see in the chart).

    While the TV might have a larger native color gamut than the HDTV/sRGB target, HDTV content doesn't support that larger gamut, so if it were to use it, you would actually be seeing colors that are incorrect and distorted from the intended targets. This is what you can actually see with some OLED screens on phones, as they produce a much larger gamut than the sRGB standard, but don't have the capability to correctly map sRGB content to their correct locations.

    So in an ideal world, we would cover the entire NTSC gamut (which is what the full CIELUV color area represents), but we don't have content that can use that, or display technology that can display all of it, so we use a subset of it. The important thing is to map to that subset correctly, as otherwise colors appear distorted and unnaturally bright and vivid.
  • JasonInofuentes - Wednesday, October 3, 2012 - link

    +1 to Chris, our resident displays expert. Thanks.
  • prophet001 - Wednesday, October 3, 2012 - link

    Great explanation. Thank you very much :)
  • org - Wednesday, October 3, 2012 - link

    I have despaired of getting a capable, polished local media/streaming box that I just have to plug. I have now an HTPC but it is not satisfactory for all the things I want.
    I preordered the OUYA, that should get close to want I want once I install XBMC on it.A controller will probably not be as good as a good remote control, but it will be definitely better than a bad one. And as an extra, I can play games on it. Not that into Android games, but a SNES emulator would be awesome. I can even play PC games with a desktop streaming solution like Splashtop. Maybe install a tv tuner on my file server and use Plex Server + XBMC...
    I'm actually pretty excited!
  • JasonInofuentes - Wednesday, October 3, 2012 - link

    This, though, is why things like Google TV are such risky ventures. They need to make it truly plug and play so that it gets wide acceptance. But if it requires lots of tweaks on the user's part then it'll never spread. Plex and XBMC and even Windows Media Center are all great products, that require quite a bit from their users to work perfectly. It's the list of necessary user behaviors that has to be pared down for success. Good luck with the OUYA, though; let us know how it works out.

    Jason
  • cjs150 - Wednesday, October 3, 2012 - link

    The end result should be a system (whether standalone or as part of a TV I do not care) which plays everything whether stored on a NAS, streamed from the internet, DVD/Blu-ray or just ordinary TV - ideally you would throw cable into this as well but I have given up on cable companies ever seeing any sense.

    My perfect end result connects through high end AV equipment to deliver 5:1 surround sound and has one remote control for all.

    Google TV is a long, long way from that but I have to accept that what I, as a geek, am willing to accept and what the average person wants are likely to be different. I can put up with separate boxes, funny file naming conventions etc. The average person wants something that just works - if it looks pretty as well that is a bonus.

    Apart from any optical drive, it is already relatively easy to build a system that is completely silent, capable of ripping all CD/DVD and Blu-ray on to storage, will transmit 1 or 2 HD streams that are very nearly identical to watching directly from a Blu-ray player. Sound quality is good, TV capture (apart from cable) has been pretty good for years.

    The problems with such a system are (a) software and (b) remote control.

    The software issue revolve around lack of compatability with file formats, the ability to play blu-rays, file naming conventions to name just the big areas. I like both XBMC and WMC, both have strengths and weaknesses but neither are ideal because neither really take into account how we will consume media in the future. Simple example, I want to watch a movie: it might be on a blu ray disc, it might be stored locally on a hard drive or on NAS or I might stream from Netflix, Amazon or one of several other providers or I might simply want to browse the web. I should be able to effortless move through the various options. Currently that is not easy unless you want to spent some time setting up the system and coding.

    Remote controls are interesting. Both Sony and now LG have come up with something that has a lot of potential to act both as a traditional RC as well as a keyboard for web browsing etc. To really become very useful they need to look at the Logitech Harmony range of RC with the "Activities" where one button starts a macro to do a whole series of things - but improve on the Logitech software so that there is real intelligence (i.e. remember that the TV is on so do not try and switch it on when moving from one activity to another). Ultimately (and this is already in development but still very early days) we need to move to using an Ipad or Android tablet as a remote where lots more information can be presented.

    Long winded post I know. I like what Google and LG are trying to do, but this is barely even a beta product and far too immature to adopt now

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