Just What Is NVIDIA’s Competition & The Test

Every now and then it’s productive to dissect NVIDIA’s press presentation to get an idea of what NVIDIA is thinking. NVIDIA’s marketing machine is generally laser-focused, but even so it’s not unusual for them to have their eye on more than one thing at a time.

In this case, ostensibly NVIDIA’s competition for the GTX 660 is the Radeon HD 7800 series. But if we actually dig through NVIDIA’s press deck we see that they only spend a single page comparing the GTX 660 to a 7800 series card (and it’s a 7850 at that). Meanwhile they spend 4 pages comparing the GTX 660 to prior generation NVIDIA products like the GTX 460 and/or the 9800GT.

The most immediate conclusion is that while NVIDIA is of course worried about stiff competition from AMD, they’re even more worried about competition from themselves right now. The entire computer industry has been facing declining revenues in the face of drawn out upgrade cycles due to older hardware remaining “good enough” for longer period of times, and NVIDIA is not immune from that. To even be in competition with AMD, NVIDIA needs to convince its core gaming user base to upgrade in the first place, which it seems is no easy task.

NVIDIA has spent a lot of time in the past couple of years worrying about the 8800GT/9800GT in particular. “The only card that matters” was a massive hit for the company straight up through 2010, which has made it difficult to get users to upgrade even 4 years later. As a result what was once a 2 year upgrade cycle has slowly stretched out to become a 4 year upgrade cycle, which means NVIDIA only gets to sell half as many cards in that timeframe. Which leads us back to NVIDIA’s press presentation: even though the GTX 460/560 has long since supplanted the 9800GT’s install base, NVIDIA is still in competition with themselves 4 years later, trying to drive their single greatest DX10 card into the sunset.

The Test

The official launch drivers for the GTX 660 are 306.23, which are the latest iteration of NVIDIA’s R304 branch of drivers. Besides adding support for the GTX 660, these drivers are performance-identical to earlier R304 drivers in our tests.

Also, we'd like to give a quick thank you to Antec, who rushed out a replacement True Power Quattro 1200 PSU on very short notice after the fan went bad on our existing unit. Thanks guys!

CPU: Intel Core i7-3960X @ 4.3GHz
Motherboard: EVGA X79 SLI
Chipset Drivers: Intel 9.​2.​3.​1022
Power Supply: Antec True Power Quattro 1200
Hard Disk: Samsung 470 (256GB)
Memory: G.Skill Ripjaws DDR3-1867 4 x 4GB (8-10-9-26)
Case: Thermaltake Spedo Advance
Monitor: Samsung 305T
Video Cards: AMD Radeon HD 6870
AMD Radeon HD 7850
AMD Radeon HD 7870
AMD Radeon HD 7950
NVIDIA GeForce 8800GT
NVIDIA GeForce GTX 260
NVIDIA GeForce GTX 460 1GB
NVIDIA GeForce GTX 560
NVIDIA GeForce GTX 560 Ti
NVIDIA GeForce GTX 660 Ti
Video Drivers: NVIDIA ForceWare 304.79 Beta
NVIDIA ForceWare 305.37
NVIDIA ForceWare 306.23 Beta
AMD Catalyst 12.8
OS: Windows 7 Ultimate 64-bit

 

Meet The GeForce GTX 660 Crysis: Warhead
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  • rarson - Friday, September 14, 2012 - link

    chizow doesn't understand the concept of early adoption. He only mentioned rebates because that Nvidia rebate debacle has been beaten over his head time and time again.
  • chizow - Friday, September 14, 2012 - link

    Ah just a matter of time before the only idiot on the internet willing to defend AMD's laughable 28nm launch prices arrives to defend their honor.

    How do you feel now about those $550, $450, and $350 pricepoints you so vigorously defended when the 7970/7950/7870 launched?

    And yes its important to mention the rebates because revisionists like yourself are so quick to forget the actual rebates, they only mention the price drops.

    So just as I asked then, where's AMD's rebates given the floor has completely dropped from under their entire pricing structure just a few months after release, just as I predicted?
  • Galidou - Sunday, September 16, 2012 - link

    We did not vigorously defend the pricing scheme, we're just not seeing it as worse as you can see it, hence why we answer to you. Everytime I see people like you speak about AMD the way they do, I just see so much hate, when you start to say things like idiot and trying to say we're defending our ''honor'' you're past the point where your arguments are worth even a penny to me.

    If you have to disrespect people when speaking about video cards, there's one thing I have to say, you have a choosen side and it hinders your judgement. Stay respectful and I'll give you credit but now it's too late you just proved ourselves that you're not fit to judge well in this discussion.

    Anyone know that a judge couldn't work on an affair of murder if the murdered one is in his own family because it... would severely hinder his judgement by putting emotions in the way. Disrespect to me is the worse form of acting when arguing. You lost it all there to me, I'm just sad I did reply to your previous messages without reading this one first, I would of just realized that it's too late for you.

    AMD and Nvidia are both company trying to make money, trying to put one on a pedestal like if everything they do is related to god and thus is perfect... AMD's 4870 was a mistake, 7970 was a mistake, gtx 280 is related to god and it's AMD's pricing scheme that is at fault.

    Everything AMD does is wrong, everything Nvidia does wrong is AMD's fault.... Like my 6800 gt that never worked properly with that Nforce 3 chipset, AMD's fault, that driver release that fried tons of Nvidia's video cards, AMD's fault, GTX 670's performance so close to GTX 680's performance, AMD's fault, 660 ti 192 bit bus and 24 ROPs, AMD's fault(I heard they stole them during the night and are not willing to give em back unless Nvidia pays a heavy ransom), Why isn't Nvidia making more money than Intel and Microsoft, AMD's fault, my grandfather's cancer, AMD's fault, wow, life is a bag full of surprise. Chozow's lack of respect calling us stupid, AMD's fault, we lost our honor because of... AMD's fault.....
  • chizow - Sunday, September 16, 2012 - link

    Uh disrespect? You mean like you questioning very easily referenced facts like price and performance at every turn, or questioning how much I paid for a 2xGTX 670 or even that they existed with 680 PCB? Or questioning numbers only to be rebuked by a link from a widely respected website, only to question that website, then get provided with more benchmarks from one of the site you linked and question that one too?

    There comes a point you can't reason with people like you, so if you want to argue about emotional attachment leading to irrational behavior, you should really look in the mirror.

    But what should I care, as you said everyone must look themselves in the mirror and be at peace with their own decisions in life, I can for a fact say I'm good with my buying decision this round, do you think one can say the same about buying AMD 28nm parts under their ridiculous asking prices, especially given all of the recent price drops?

    Also, I have been critical of Nvidia as well with 28nm, so to say I think they can do no wrong, downright dishonest on your part. There's a reason I waited to buy my 670s instead of snatching them up at launch for $400, but then again, I've been at this long enough to make an informed decision.
  • Galidou - Sunday, September 16, 2012 - link

    ''Uh disrespect? You mean like you questioning very easily referenced facts like price and performance at every turn, or questioning how much I paid for a 2xGTX 670 or even that they existed with 680 PCB''

    Nope, I mean calling other idiots: ''Ah just a matter of time before the only idiot on the internet willing to defend AMD's laughable 28nm launch prices arrives to defend their honor.''

    End of the discussion, you're a disrespectful Nvidia fanboy, I doubted for the gtx 670 price you said because I was vigorously looking for a 670 but not a reference fan design, something with an aftermarket fan that will stay cool for a nice and quiet overclock.

    For what you call facts, life turn around perception and interpreted by the brain. Women tend to dislike when their boyfriend cheat on them while in some country it's normal to have many wifes, know what I mean? Perception is something personnal, something might be bad and abnormal and seem like a fact from someone's standpoint but for another human being, it might be just normal dependnig on their choosen side, past experiences and emotions. If someone totally beleives 2+2 makes 5 and no one can convince him of anything else, then to him it's the truth. If the only truth to you is your truth, you will disagree all of your life with other peoples because they have a different point of view.

    All I was discussing with you isn't that AMD is perfect and that their pricing is perfect, I was just defending my point of view, the way I saw things while saying ''TO ME IT SEEMS LOGICAL'' while all you had to say was ''REFERENCED FACTS, FACTS, FACTS, FACTS'' not caring about how I perceived things, I just hoped you could understand why I see things this way, I understand the way you see things because I can tell it seems logical to me but that isn't the way I see IT.
  • chizow - Monday, September 17, 2012 - link

    "End of the discussion, you're a disrespectful Nvidia fanboy."

    Please don't talk about respect when you can't even adhere to your own standards.

    If you claim "TO ME SEEMS LOGICAL" while questioning my conclusions but ignoring facts and historical data that are relevant to the industry in general and graphics cards in particular, that suggests to me that your thought processes are not logical at all, but born of ignorance or subnormal intelligence.

    After all, a simpleton can believe Unicorns and Fairies exist, but that does not make it so.

    You brought up the GTX 280 again, yet once again you can't seem to understand the very key differences with the GTX 280 vs. 7970 launch prices. I've already outlined them, do I need to do so again?

    Simple question, do you think Nvidia's pricing was worst at launch with the 280 than AMD's pricing with the 7970?
  • Galidou - Monday, September 17, 2012 - link

    ''You brought up the GTX 280 again, yet once again you can't seem to understand the very key differences with the GTX 280 vs. 7970 launch prices. I've already outlined them, do I need to do so again?''

    I brought that up?? You have to read back to realize you started it all again speaking of rebates and such which was the only reason why I answered to you to show that not everyone sees the way you do.

    Maybe we could just state that Nvidia made a mistake by pricing the gtx 680 at 500$ because it was stronger than a 600$ card and then they are the faulty one as you usually see things.

    ''I've already outlined them, do I need to do so again?''

    Well if you outlined them, if it was so different, why did you bring up the apst of the gtx 280 to compare to this different story in the first place?

    Calling you an Nvidia fanboy isn'T disrespectful to me like calling other idiots defending their honor. It means you have a choosen side, maybe it might seem like it's an attack but it'S not, sorry if the hat fits your head.
  • Galidou - Monday, September 17, 2012 - link

    Oh and I was wondering, for someone so informed about your purchases and everything, did you say you owned a gtx 280? For someone buying 330$ gtx 670 that's quite a fun ''fact'' considering you whined about the TOO LOW price of the radeon 4870, but no, you didn't get to buy one of those for 250$ on special, you got the gtx 280.... Fun stuff when the 4850/4870 were at the TOP of Performance/dollar charts, which was something we don't see often.....(fanboyism?)

    I'm an informed buyer which is why the only video cards I bought brand new at launch for me, my wife or friends are: Geforce ti 4200, radeon hd 9500 flashed to 9700 pro, 8800 gt, radeon 4850/4870, gtx 460 ti, radeon 6850/6870, gtx 660 ti and the radeon 7950 I super overclocked for my 3 monitors and skyrim :)

    And yes there are ATI cards included in my buying decision which doesn't make me a Fanboy and helps my OPINION being undistorted by emotions thus the reason I'm not calling others idiots when speaking in forums related to VIDEO CARDS.
  • Galidou - Monday, September 17, 2012 - link

    ''And yes there are ATI cards included in my buying decision''

    I meant Nvidia cards :)
  • chizow - Monday, September 17, 2012 - link

    Since you love to make this about me, when it really isn't....

    Yes I bought a GTX 280 at launch but I waited a few days and got lucky on a Bing cash back promotion on Ebay. 35% Bing Cash Back, quite a few others got it as well (feel free to google it), brought the total to $420ish. Then Nvidia issued their big rebate after the 4870 launch, so I had the option of $120 check or $150 EVGA bucks, I took the cash.

    So $300, minus the $220 I got for my 8800GTX on Ebay and I paid a whopping total of $80 out of pocket for the fastest single GPU. Early 2009 I got a 2nd 280 for $230 in a Dell deal after the economic crash that dropped prices on all GPUs....

    Obviously not everyone would have been so fortunate, but if I didn't get 280s, I might very well have gotten 260s or waited for 285s.

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