The GeForce GTX 660 Ti Review, Feat. EVGA, Zotac, and Gigabyte
by Ryan Smith on August 16, 2012 9:00 AM ESTFinal Words
Bringing the review to a close, it should come as no surprise that the launch of the GTX 660 Ti has ended up being a lot like the launches before it. Yet at the same time it’s not truly identical, as there’s a lot going on that makes it nothing like the launches before it.
Distilled to its essence, the GTX 660 Ti is yet another fine addition to the GTX 600 series thanks to the GK104 GPU. Compared to the GTX 670 it’s a bit slower, a lot cheaper, and still brutally efficient. For buyers who have wanted to pick up a Kepler card but have found the high-end GTX 670 and GTX 680 out of their price range, at $300 the GTX 660 Ti is at a much more approachable point on the price-performance curve, offering about 88% of the GTX 670’s performance for 75% of the price. Given the price of Kepler cards so far this is definitely a better deal, though it’s still by no means cheap. So in that respect the launch of the GTX 660 Ti is quite a lot like the launches before it.
What’s different about this launch compared to the launches before it is that AMD was finally prepared; this isn’t going to be another NVIDIA blow-out. While the GTX 680 marginalized the Radeon HD 7970 virtually overnight, and then the GTX 670 did the same thing to the Radeon HD 7950, the same will not be happening to AMD with the GTX 660 Ti. AMD has already bracketed the GTX 660 Ti by positioning the 7870 below it and the 7950 above it, putting them in a good position to fend off NVIDIA.
As it stands, AMD’s position correctly reflects their performance; the GTX 660 Ti is a solid and relatively consistent 10-15% faster than the 7870, while the 7950 is anywhere between a bit faster to a bit slower depending on what benchmarks you favor. Of course when talking about the 7950 the “anything but equal” maxim still applies here, if not more so than with the GTX 670. The GTX 660 Ti is anywhere between 50% ahead of the 7950 and 25% behind it, and everywhere in between.
Coupled with the tight pricing between all of these cards, this makes it very hard to make any kind of meaningful recommendation here for potential buyers. Compared to the 7870 the GTX 660 Ti is a solid buy if you can spare the extra $20, though it’s not going to be a massive difference. The performance difference is going to be just enough that AMD is going to need to trim prices a bit more to secure the 7870’s position.
On the other hand due to the constant flip-flopping of the GTX 660 Ti and 7950 on our benchmarks there is no sure-fire recommendation to hand down there. If we had to pick something, on a pure performance-per-dollar basis the 7950 looks good both now and in the future; in particular we suspect it’s going to weather newer games better than the GTX 660 Ti and its relatively narrow memory bus. But the moment efficiency and power consumption start being important the GTX 660 Ti is unrivaled, and this is a position that is only going to improve in the future when 7950B cards start replacing 7950 cards. For reasons like that there are a couple of niches one card or another serves particularly well, such as overclocking with the 7950, but ultimately unless you have a specific need either card will serve you well enough.
But enough about competition, let’s talk about upgrades for a moment. As we mentioned in our discussion on pricing, performance cards are where we see the market shift from rich enthusiasts who buy cards virtually every generation to more practical buyers who only buy every couple of generations. For these groups it’s a mixed bag. The GTX 660 Ti is actually a great upgrade for the GTX 560 Ti (and similar cards) from a performance standpoint, but despite the similar name it can’t match the GTX 560 Ti’s affordability. This entire generation has seen a smaller than normal performance increase at the standard price points, and the GTX 660 Ti doesn’t change this. If you’re frugal and on Fermi, you’re probably going to want to wait for whatever comes next. On the other hand performance is finally reaching a point where it’s getting very hard to hold on to GTX 200 series cards, especially as the lack of memory on those sub-1GB products becomes more and more prominent. The GTX 660 Ti can clobber any GTX 200, and it can do so with far less power and noise.
Finally, let’s discuss the factory overclocked cards we’ve seen today. Thanks to the fact that this is a virtual launch there’s an incredible variety of cards to pick from, with all of the major partners launching multiple cards with both the reference clocks and with factory overclocks. We’ve only been able to take a look at 3 of those cards today, but so far we like what we’re seeing.
Right now the partner card most likely to turn heads is Gigabyte’s GeForce GTX 660 Ti OC. Even if you ignore the overclock for a second it’s a GTX 660 Ti with an oversized cooler, which ends up being used to great effect. Thanks to Gigabyte’s Windforce 2X cooler it’s both cool and silent, which is always a great combination. Meanwhile the factory overclock alongside the higher power target is icing on the cake, although the lack of a memory bandwidth overclock means that the cooler is more valuable than the overclock.
But if you want something quite a bit smaller and generally a bit faster still, Zotac’s GeForce GTX 660 Ti AMP is no slouch. The memory overclock really makes up for GTX 660 Ti’s memory bandwidth shortcomings, and the size means it will fit into even small cases rather well. Its only downsides are that the $329 price tag puts it solidly in 7950 territory, and that the cooler is very average, especially when held up against what Gigabyte has done.
Finally there’s EVGA’s GeForce GTX 660 Ti Superclocked. The overclock is nothing to write home about – being just enough to justify the $10 price increase – but it’s otherwise a solid card. Even for 150W cards there’s still a need for blower type coolers, and EVGA will do a good job of filling that niche with their card.
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rarson - Friday, August 17, 2012 - link
I might have said that ten years ago, but when I read stuff like "the GTX 680 marginalized the Radeon HD 7970 virtually overnight," I wonder what kind of bizarro universe I've stumbled into.CeriseCogburn - Sunday, August 19, 2012 - link
That's the sales numbers referred to there rarson - maybe you should drop the problematic amnesia ( I know you can't since having no clue isn't amnesia), but as a reminder, amd's crap card was $579 bucks and beyond and nVidia dropped in 680 at $499 across the board...Amd was losing sales in rapid fashion, and the 680 was piling up so many backorders and pre-purchases that resellers were gbegging for relief, and a few reviewers were hoping something could be done to stem the immense backorders for the 680.
So:
" "the GTX 680 marginalized the Radeon HD 7970 virtually overnight,"
That's the real world, RECENT HISTORY, that real bizarro world you don't live in, don't notice, and most certainly, will likely have a very difficult time admitting exists.
Have a nice day.
Biorganic - Saturday, August 18, 2012 - link
Go look up Bias in a dictionary instead of flinging around insults like a child. When the adults converse amongst themselves they like to Add things to the actual conversation, not unnecessarily degrade people. Thanks! @$$-OJamahl - Thursday, August 16, 2012 - link
The point I was making was that Nvidia has seeded overclocked cards to the majority of the tech press, while you had a go at AMD for their 7950 boost.After all the arguments and nonsense over the 7950 boost, hardly anyone benchmarked it but still plenty went ahead and benched the overclocked cards sent by Nvidia. Two AMD partners have shown they are releasing the 7950 boost edition asap, prompting a withdrawal of the criticisms from another nvidia fansite, hardwarecanucks.com
So again I ask, AMD's credibility? The only credibility at stake is the reviewers who continually bend over to suit Nvidia. Nvidia has no credibility to lose.
silverblue - Friday, August 17, 2012 - link
I'm afraid I have to back you up on this one. NVIDIA released not one, not two but THREE GT 640s, and I think people have forgotten about that one. AMD have replaced the 7950 BIOS and as such have overclocked it to the performance level where it probably should've been to start with (the gap between 7950 and 7970 was always far more than the one between 7870 and 7950).Yes, AMD should've given it a new name - 7950 XT as I said somewhere recently - but it's not even two-thirds as bad as the GT 640 fiasco. At least this time, we're talking two models separated only by a BIOS change and the consequently higher power usage, not two separate GPU generations with vastly different clocks, shader counts, memory types and so on.
If I'm wrong, I'm wrong, however I don't understand how AMD's GPU division's credibility could be damaged by any of this. Feel free to educate me. :)
CeriseCogburn - Sunday, August 19, 2012 - link
For your education and edification: amd failed in their card release by clocking it too low because they had lost the power useage war(and they knew it), and charging way too much on release.They suck, and their cred is ZERO, because of this.
Now it not only harmed amd, it harmed all of us, and all their vender partners, we all got screwed and all lost money because of amd's greed and incompetence.
Now amd, in a desperate panic, and far too long after the immense and debilitating blunder, that also left all their shareholders angry (ahem), after dropping the prices in two or three steps and adding 3 games to try to quell the massive kicking their falling sales to nVidia injuries...
FINALLY pulled their head out of it's straight jacket, well, halfway out, and issued permission for a GE version.
Now, maybe all you amd fans have been doing much and very excessive lying on 78xx79xx OC capabilities, or amd is just dumb as rocks and quite literally dangerous to themselves, the markets, their partners, all of us.
I think it's a large heaping of BOTH.
So there we have it - amd cred is where amd fanboy cred is - at the bottom of the barrel of slime.
Galidou - Sunday, August 19, 2012 - link
Anyway, with you AMD fails, always failed and will continue to fail at everything... I don't know if you think people will read your posts like religious madmans and beleive it a 100%, you're making it so exagerated, that it's barely readable.The words nazi and such comes back so often when you go on the madman route, that it's a wonder if anyone gives you any credibility. A little sad because you have nice arguments, you just display them surrounded by so much hate, it's hard to give you any credit for them.
We do exagerate AMD's performance just for the sake of being fanboys, but not to the point of saying such debilitating stuff like you're so good at it. Not to the point of totally destroying Nvidia and saying it's worth NOTHING like you do for AMD. I may lean a little on AMD's side because for my money they gave me more performance from the radeon 4xxx to the 6xxx series. I won't forget my 8800gt either, that was a delight for the price too. But I can recon when a video card wins at EVERYTHING and is doing WONDERS and none is happening now, it's a mixed bag of feeling. between overclockability, optimization on certain games, etc...
When the 8800gt and radeon 4870 came out, there was nothing people could say, just nothing, for the price, they were wonders, trampling over anythingbefore and after but at the same time you said they were mistake because they were not greedy enough moves.
Wanna speak about greed, why is Nvidia so rich, you defend the most rich video card maker in history but you accuse the others of being greedy, society is built on greed, go blame others. Couldn't they sell their GPU at lower prices to kill AMD and be less greedy? No, if AMD die, you'll see greed and 800$ gpus, speak about greed.
CeriseCogburn - Thursday, August 23, 2012 - link
Didn't read your loon spiel, again, not even glossed, part of 1st sentence.I won't tell you to shut up or change what you say, because I'm not a crybaby like you.
AMD sucks, they need help, and they only seem to fire more people.
Galidou - Thursday, August 23, 2012 - link
To date your best argument that repeats itself is ''AMD sucks'' which is something you learn to say when you're a kid. You're not a crybaby ohhh that's new, you keep crying more than everyone else I've seen, TheJian might be a fanboy but you're more related to the fanatic side of the thing.Still, they are the most rich video maker in history, but they still try to manipulate opinions like every company does. Why? if their product is so good and perfect, why do they have to manipulate? I hear you already saying something like: It's because that AMD suck, they suck so much that Nvidia has to make em suck even more by manipulating the stoopid reviewers because the world is against Nvidia and I'm their Crusader.... good job.
CeriseCogburn - Thursday, August 23, 2012 - link
Yes, I've never crapload of facts nor a single argument of note, and your head is a bursting purple strawberry too mr whiner.