It seems like just a short while ago that I played with my first Galaxy S device, a Captivate, and later was handed the T-Mobile Galaxy S 4G at MWC. Samsung has come an incredibly long way since those first devices, and built out the Galaxy S branding to a point where it has real recognition and traction internationally and in the US. In addition, the big pieces of the puzzle have now been largely solved - consistent naming, specs, and appearance for each device carrying the SGS3 name. Once those are squared way, getting the phone to resonate with normal consumers becomes a much easier prospect, and Samsung gets that. In fact, I’m told that the SGS3 will get the biggest marketing push in Samsung’s history.

Beyond all of that stuff are the phones themselves. While the rounded shape and polycarbonate construction for SGS3 isn't the unibody ceramic that found its way onto everyone’s wish list, in retrospect such things were a bit too lofty to expect in much volume this soon. It’s no surprise to me that there’s an obvious parallel between reactions to the SGS3 and iPhone 4S. They’re both now the predominant brands in the smartphone space, with similar following. I made the case at one point that having that kind of reaction is actually telling for the Galaxy S following.

As I’ve mentioned before, the device and form factor has grown on me considerably. I still wish the back was textured, instead of being the slick plastic that it is, and I still think that HTC has won the industrial design category this time. That said, there’s nothing overtly wrong with the phone. I hate idioms, but beauty really is in the eye of the beholder here, and while SGS3 isn’t a supermodel, it isn’t bad to look at either. You have to look at what else you gain with this type of design versus the competition - a big notification LED, real microSD card slot, removable battery, and easily accessible microSIM port. In addition, the large battery door grants you the opportunity to use extended batteries with an aftermarket battery door. These are things you lose if you move to some of the other space age form factors that might look and feel better, but ultimately aren’t expandable or customizable at all. It is just another tradeoff.

In the USA, the competition is primarily shipping phones based on the same SoC, and the result is the same level of UI snappiness and performance between the SGS3 USA and the One X (AT&T), EVO 4G LTE, and One S. Ultimately what will drive people to prefer one over the other will be the features around the edges, like camera, display, onboard storage, and expandability. The SGS3 takes some of the best video around, the largest display in its category, feels as smooth as the competition, and has expandable storage. Unfortunately where it does seem to lag behind is in the ever important in-hand feel, still camera capture (which has improved, but HTC's One camera comes out just ahead in low light), and HD SAMOLED with PenTile is still a divisive thing for some enthusiasts, in spite of how hard it is to notice on devices like SGS3. Overall I'm very positive about SGS3's prospects, however. There’s no doubt in my mind that SGS3 will be just as successful as its predecessors, if not more so.

Cellular, WiFi, GNSS, Sound
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  • shaolin95 - Wednesday, June 20, 2012 - link

    As much as I loved my Captivate and thought the GS2 was a nice upgrade , the GS3 is a let down (the USA version that is).
    Say what you want about the dual core being close to the quad but I can score higher Browsermark with my Galaxy Note international (@1.6ghz) than the GS3 USA version. And the real killer is the older GPU.
    I am going to wait for Note 2...likely international version as well if they keep messing things up.
  • BioHazardous - Wednesday, June 20, 2012 - link

    It seems like it fails to impress in almost all tests, particularly battery life and WiFi performance. I wish the article was a little more critical of its shortcomings. The battery life is even less impressive when you consider it has a larger battery than the HTC One X.

    The only thing it really seems to have going for it vs the HTC One X is the microSD slot and removable battery.

    When will the test results be added to the Bench?
  • IKeelU - Wednesday, June 20, 2012 - link

    ...for HTC. The SGS3 looks like a fantastic phone, but the benchmarks, camera, and battery tests all show one or more "One" variants slightly besting the SGS3.

    Both companies have done a great job, but I think my money will go towards HTC this time around. Specifically the One S. Thanks to its lower (but still great) resolution it's really killing those games benchmarks.
  • Mbonus - Wednesday, June 20, 2012 - link

    I am very surprised that the SGIII was lagging in almost every benchmark to the HTC variants. My speculation is that Touchwiz must be incredibly invasive over the current version of Sense.

    One thing that needs to be tested is the multitasking. The HTC units have been reported to be very aggressive with killing background apps and some have speculated that this is how they are saving battery. It would be interesting to see how GSIII is handling multitasking.
  • redeemer777 - Wednesday, June 20, 2012 - link

    Why are you so suprised? Both have the same chipsets which mean HTC has imposed better optimizations. This is Android guys root your phone, if you're not happy.
  • Mbonus - Wednesday, June 20, 2012 - link

    I'm most surprised in the battery department because of the physically larger battery of the SGS3.
  • Impulses - Wednesday, June 20, 2012 - link

    People shouldn't have to root their devices to fix some of the silly memory tweaks HTC did, and yes, their memory optimizations are currently too aggressive.
  • Impulses - Wednesday, June 20, 2012 - link

    I doubt dumping apps off memory to make more breathing room for Sense or whatever would help much with idle battery, it's not like you stop powering the memory either way.
  • metafor - Wednesday, June 20, 2012 - link

    One thing to keep in mind is that Samsung likely spends a lot more time tuning their software stack for their Exynos processors than they do for others. Whereas HTC pretty much starts out with Qualcomm chips.

    That being said, considering they are launching all of their US GS3's based on the S4, I'm surprised it didn't get their ultra-fast browser that we saw in the international GS3 preview.
  • patycake57 - Monday, June 25, 2012 - link

    I,too, would appreciate knowing about the multitasking and how it compares with the One X. I bought the HOX (ATT) based on excellent reviews from many sites including this one, and have become more and more frustrated with the poor multitasking. Depending on your apps and pattern of usage, this may not bother you, but I cannot recommend the HOX to most that read AT (e.g. power users).

    I would very much like to see a first rate technical site like AT address multitasking, because for some, it can really alter the user experience beyond the technical specs/testing. Also, I think changes like this should be clearly disclosed by phone manufacturers, because if I would have known about this, I would not have purchased the HOX and waited for the SG3 or next Nexus phone. At this time, I'm not aware of a non-root fix, and HTC has not acknowledged it as a bug.

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