It seems like just a short while ago that I played with my first Galaxy S device, a Captivate, and later was handed the T-Mobile Galaxy S 4G at MWC. Samsung has come an incredibly long way since those first devices, and built out the Galaxy S branding to a point where it has real recognition and traction internationally and in the US. In addition, the big pieces of the puzzle have now been largely solved - consistent naming, specs, and appearance for each device carrying the SGS3 name. Once those are squared way, getting the phone to resonate with normal consumers becomes a much easier prospect, and Samsung gets that. In fact, I’m told that the SGS3 will get the biggest marketing push in Samsung’s history.

Beyond all of that stuff are the phones themselves. While the rounded shape and polycarbonate construction for SGS3 isn't the unibody ceramic that found its way onto everyone’s wish list, in retrospect such things were a bit too lofty to expect in much volume this soon. It’s no surprise to me that there’s an obvious parallel between reactions to the SGS3 and iPhone 4S. They’re both now the predominant brands in the smartphone space, with similar following. I made the case at one point that having that kind of reaction is actually telling for the Galaxy S following.

As I’ve mentioned before, the device and form factor has grown on me considerably. I still wish the back was textured, instead of being the slick plastic that it is, and I still think that HTC has won the industrial design category this time. That said, there’s nothing overtly wrong with the phone. I hate idioms, but beauty really is in the eye of the beholder here, and while SGS3 isn’t a supermodel, it isn’t bad to look at either. You have to look at what else you gain with this type of design versus the competition - a big notification LED, real microSD card slot, removable battery, and easily accessible microSIM port. In addition, the large battery door grants you the opportunity to use extended batteries with an aftermarket battery door. These are things you lose if you move to some of the other space age form factors that might look and feel better, but ultimately aren’t expandable or customizable at all. It is just another tradeoff.

In the USA, the competition is primarily shipping phones based on the same SoC, and the result is the same level of UI snappiness and performance between the SGS3 USA and the One X (AT&T), EVO 4G LTE, and One S. Ultimately what will drive people to prefer one over the other will be the features around the edges, like camera, display, onboard storage, and expandability. The SGS3 takes some of the best video around, the largest display in its category, feels as smooth as the competition, and has expandable storage. Unfortunately where it does seem to lag behind is in the ever important in-hand feel, still camera capture (which has improved, but HTC's One camera comes out just ahead in low light), and HD SAMOLED with PenTile is still a divisive thing for some enthusiasts, in spite of how hard it is to notice on devices like SGS3. Overall I'm very positive about SGS3's prospects, however. There’s no doubt in my mind that SGS3 will be just as successful as its predecessors, if not more so.

Cellular, WiFi, GNSS, Sound
Comments Locked

107 Comments

View All Comments

  • apoorvnaik - Thursday, June 21, 2012 - link

    http://support.t-mobile.com/docs/DOC-4448

    This link says that the phone supports Band I, V, II and AWS.
    Does that mean it is a pentaband ?

    I'm totally confused by looking at so many different specs. :(
  • Mnalley95 - Thursday, June 21, 2012 - link

    I am currently deciding between the one x and the sgs3, and the two most important factors to me are the battery life and the RAM differences. Nearly every other site has the one x with pretty awfu battery life in their tests, usually with the galaxy nearly doubling the results, but on all of your tests the one x appears fantastic, which is great. All I want is to be able to use my phone at least 12 hours with moderate to heavy use on LTE, so the differing battery results on different sites concerns me. Is there any explanation for this, anyone? Also, the RAM difference could be big in future OS updates, does anyone agree? Which device would be the most future proof? The sgs3 is also easier to hack and will probably have a larger community behind it, which is important. I think I personally like the one X better overall, but if the galaxy beats it in the categories I mentioned I would definitely be happy with it instead. Anyone that cares to share their opinions and answer my questions would be appreciated.
  • Eridanus - Thursday, June 21, 2012 - link

    It's a good thing the S3 has an SD card reader, unlike the Nexus.

    (Am I going to get censured again?)
  • ItsaRaid - Thursday, June 21, 2012 - link

    Brian, both reviews were awesome- how do you cut through the chase and garbage.? Which is the better of the 2? Lets throw away all the crazy stuff, preferences, UI's bells and whistles. I HAVE A Nightmare with a Atrix2 and AT&T. I don't want to duplicate it.
    Wifi connectivity, receive signal functionality, browser use....lag, forced closes, move up or down on a page, my A2 will freeze and won't flick IP or down on a page. It took over a.Monte to load Annand tech on this phone! Audio output is critical to me, I have a sensory hearing deficit. How does the amount of volume compare to the Atrix2. That's all the good the A2 has...lots of volume and a bright crisp display.
    I hope you will respond to this.
    Thank you!
  • Narcopolypse - Thursday, June 21, 2012 - link

    The reason S Voice responds so much like Siri is because they both query Worlfram Alpha (an independent system owned by neither company) for their answers. SRI (the company that made Siri) just added in a fake conversation system (20 year old tech) to tell you lame jokes and act like a back talking bitc# when it can't find an answer for you. None of this is new. And yes, Apple has already sued over it and tried to have sales of the GS3 banned in the US.
  • steven75 - Friday, June 22, 2012 - link

    Or it could be that S Voice is pretty much a complete clone of Siri from the interface to the functionality. Voice control isn't new, but the complete cloning should be obvious to even the most egregious Android/Samsung fanboy.

    If we can't agree on that, then we'll probably disagree on other things such as whether 2+2=4.
  • iCrunch - Sunday, June 24, 2012 - link

    Oh come on, I've read multiple reviews and they are 100% consistent in concluding that Samsung's S-Voice doesn't come anywhere close to being as good or accurate or whatever as Apple's Siri. Is my troll/BS detector set to too sensitive or am I picking up some actual trolling here?
  • uhuznaa - Monday, June 25, 2012 - link

    Some people seem to think that this needs just voice recognition and a web service to turn to. In fact the real problem here is actually making sense out of what the user said and this is not just a technical problem.

    I have no idea where Samsung got/bought/licensed the AI here, but I wouldn't be at all surprised if the SRI stuff Apple got its hands on were better.
  • ProPhotoman - Tuesday, July 3, 2012 - link

    I bought a GS3, and the total ram is only 1.6GB .I checked two more in the store, and they are the same. Why is Samsung publishing it as 2gb?
  • cmdrdredd - Thursday, July 5, 2012 - link

    A portion is reserved for system usage.

Log in

Don't have an account? Sign up now