Final Words

Once again we have reached the end of another GPU launch article and once again we have a lot of data to digest, so let’s get to it.

For the last few generations AMD has always put up a good fight and always managed to spoil NVIDIA in some manner, be it by beating NVIDIA to market by months like we saw with the 5000 series, or significantly undercutting NVIDIA and forcing them into a bloody price war as we saw with the 4000 series. This time AMD once again spoiled NVIDIA by releasing the Radeon HD 7970 nearly 3 months early, but as always, at the end of the day it’s NVIDIA who once again takes the performance crown for the highest performing single-GPU card.

What makes this launch particularly interesting if not amusing though is how we’ve ended up here. Since Cypress and Fermi NVIDIA and AMD have effectively swapped positions. It’s now AMD who has produced a higher TDP video card that is strong in both compute and gaming, while NVIDIA has produced the lower TDP and weaker compute part that is similar to the Radeon HD 5870 right down to the display outputs. In some sense it’s a reaction by both companies to what they think the other did well in the last generation, but it’s also evidence of the fact that AMD and NVIDIA’s architectures are slowly becoming more similar.

In any case, this has ended up being a launch not quite like any other. With GTX 280, GTX 480, and GTX 580 we discussed how thanks to NVIDIA’s big die strategy they had superior performance, but also higher power consumption and a higher cost. To that extent this is a very different launch – the GTX 680 is faster, less power hungry, and quieter than the Radeon HD 7970. NVIDIA has landed the technical trifecta, and to top it off they’ve priced it comfortably below the competition.

Looking at the bigger picture, I think ultimately we still haven’t moved very far on the price/performance curve compared to where we’ve gone in past generations, and on that basis this is one of the smaller generational jumps we've seen for a GTX x80 product, or for that matter one of the smaller leads NVIDIA has had over AMD's top card. But even with NVIDIA’s conservative pricing we’re finally seeing 28nm translate into more performance for less, which of course is really what we're interested in. To that end, based on GK104’s die size I’m left wondering where GTX 680 is going to be sitting by the end of the year as 28nm production improves, as there’s clearly a lot of potential for price cuts in the future.

But in the meantime, in the here and now, this is by far the easiest recommendation we’ve been able to make for an NVIDIA flagship video card. NVIDIA’s drive for efficiency has paid off handsomely, and as a result they have once again captured the single-GPU performance crown.

Power, Temperature, & Noise
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  • sngbrdb - Friday, March 30, 2012 - link

    *from : P
  • Mombasa69 - Wednesday, April 4, 2012 - link

    This is just a rebadged mid-range card, the 680 has less memory bandwidth than GPU's brought out 4 years ago lol, what a ripp, I can see the big fat directors at Nvidia laughing at all the mugs that have gone out and bought one, thinking this is the real big boy to replace the 580... muppets. lol.
  • N4v1N - Wednesday, April 4, 2012 - link

    Nvidia is the bestest! No AMD is the betterest!
    lol...
  • CeriseCogburn - Friday, April 6, 2012 - link

    Yes Nvidia clocked the ram over 6Ghz because their ram controller is so rockin'.
    In any case, the 7970 is now being overclocked, both are to 7000Ghz ram.
    Unfortunately the 7970 still winds up behind most of the time, even in 2650X1200 screen triple gaming.
  • raghu78 - Saturday, April 7, 2012 - link

    In the Reference Radeon HD 7970 AND XFX RADEON HD 7970 review the DirectX 11 compute shader Fluid simulation perfomance is far more than in this review.

    http://www.anandtech.com/show/5261/amd-radeon-hd-7...

    http://www.anandtech.com/show/5314/xfxs-radeon-hd-...

    http://images.anandtech.com/graphs/graph5314/43383...

    Reference HD 7970 -133 and XFX HD 7970 -145 . In this review Reference HD 7970 -115.5

    What has changed in between these reviews. Is it that performance has actually decreased with the latest drivers
  • oddnutz - Thursday, April 12, 2012 - link

    well i have been an ATI fanboi forever. So I am due a gfx upgrade which would of already happened if ATI priced their latest cards similar to previous generations. I will watch ATI prices over the next few weeks but it looks like i might be turning green soon.
  • blanarahul - Friday, April 13, 2012 - link

    Actually the GTX 680 REFERENCE BOARD was designed for 375 Watts of power.
    It has a total of 2 6-pin and one 8-pin connector on the board! I realized this after seeing the back of the board.
  • Commander Bubble - Thursday, April 19, 2012 - link

    I agree with some of the sensible posts littered in here that Witcher 2 should be included as a comparison point, and most notably the ubersampling setup.
    i run 2x 580GTX SLI @1920 and i can't manage a minimum 60fps with that turned on. That would be a good test for current cards as it absoultely hammers them.

    also, i don't know whether CeriseCogburn is right or wrong, and i don't care, but i'm just sick of seeing his name in the comment list. go outside and meet people, do something else. you are clearly spending way too much time on here...
  • beiker44 - Tuesday, April 24, 2012 - link

    I can't wait to get one...or wait for the bad ace Dual 690!!! decisions decisions
  • Oxford Guy - Thursday, July 5, 2012 - link

    "At the end of the day NVIDIA already had a strong architecture in Fermi, so with Kepler they’ve gone and done the most logical thing to improve their performance: they’ve simply doubled Fermi."

    Fermi Lite, you mean.

    "Now how does the GTX 680 fare in load noise? The answer depends on what you want to compare it to. Compared to the GTX 580, the GTX 680 is practically tied – no better and no worse – which reflects NVIDIA’s continued use of a conservative cooling strategy that favors noise over temperatures."

    No, the 680's cooling performance is inferior because it doesn't use a vapor chamber. Nvidia skimped on the cooling to save money, it seems.

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