Final Words

Once again we have reached the end of another GPU launch article and once again we have a lot of data to digest, so let’s get to it.

For the last few generations AMD has always put up a good fight and always managed to spoil NVIDIA in some manner, be it by beating NVIDIA to market by months like we saw with the 5000 series, or significantly undercutting NVIDIA and forcing them into a bloody price war as we saw with the 4000 series. This time AMD once again spoiled NVIDIA by releasing the Radeon HD 7970 nearly 3 months early, but as always, at the end of the day it’s NVIDIA who once again takes the performance crown for the highest performing single-GPU card.

What makes this launch particularly interesting if not amusing though is how we’ve ended up here. Since Cypress and Fermi NVIDIA and AMD have effectively swapped positions. It’s now AMD who has produced a higher TDP video card that is strong in both compute and gaming, while NVIDIA has produced the lower TDP and weaker compute part that is similar to the Radeon HD 5870 right down to the display outputs. In some sense it’s a reaction by both companies to what they think the other did well in the last generation, but it’s also evidence of the fact that AMD and NVIDIA’s architectures are slowly becoming more similar.

In any case, this has ended up being a launch not quite like any other. With GTX 280, GTX 480, and GTX 580 we discussed how thanks to NVIDIA’s big die strategy they had superior performance, but also higher power consumption and a higher cost. To that extent this is a very different launch – the GTX 680 is faster, less power hungry, and quieter than the Radeon HD 7970. NVIDIA has landed the technical trifecta, and to top it off they’ve priced it comfortably below the competition.

Looking at the bigger picture, I think ultimately we still haven’t moved very far on the price/performance curve compared to where we’ve gone in past generations, and on that basis this is one of the smaller generational jumps we've seen for a GTX x80 product, or for that matter one of the smaller leads NVIDIA has had over AMD's top card. But even with NVIDIA’s conservative pricing we’re finally seeing 28nm translate into more performance for less, which of course is really what we're interested in. To that end, based on GK104’s die size I’m left wondering where GTX 680 is going to be sitting by the end of the year as 28nm production improves, as there’s clearly a lot of potential for price cuts in the future.

But in the meantime, in the here and now, this is by far the easiest recommendation we’ve been able to make for an NVIDIA flagship video card. NVIDIA’s drive for efficiency has paid off handsomely, and as a result they have once again captured the single-GPU performance crown.

Power, Temperature, & Noise
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  • CeriseCogburn - Sunday, March 25, 2012 - link

    They get to show amd "catching up" so they like it. They get to try to puke out Kepler's 2G ram and make amd's 3G shine, so they "can't resist" - and when frame rates fall below playable, "they all of a sudden" "don't care", even when the puking attempt fails. They haven't been able to resist since the 580 w 1.5G vs 2G 6950/6970 it was a great blame the low ram game for any changes.
    Then they checked 6950 1G 2G and 2G was slower...but so what.
    Now 2G Kepler has put the ram lie to rest even in triple monitor gaming... but any lesser win or loss or slimming margin can still be blamed on that, it gets people "buying the amd card" and they get real frustrated here when they can't figure out why Nvidia is winning when they don't believe it should be. It's always expressed in the article how shocked they are. So ram is a convenient scapegoat. It's always used a "future proofing" notion as well, though no evidence has ever surfaced for that.
  • _vor_ - Sunday, March 25, 2012 - link

    What's with all the nerdrage? Do you work for NVIDIA?
  • formulav8 - Sunday, March 25, 2012 - link

    Get over yourself already. NVidia doesn't even like You. Can't believe how people feel about a stinking stupid corporation.
  • CeriseCogburn - Tuesday, March 27, 2012 - link

    It's not about a corporation it's about facts guy. Facts mean my friends and my readers get the best they can get for the buck they are paying.
    Just because amd is behind and therefore lies are told, does not mean the truth should not shine through !
    The truth shall shine through !
  • AnnonymousCoward - Sunday, March 25, 2012 - link

    Personally, I don't care if the card has 64kB of RAM. Or 8 million stream processors. Performance, cost, power, and noise are what matter.

    And back to my point: performance in the 20-50fps range at 2560x1600 4xAA is meaningless and not a criteria for judgment.
  • CeriseCogburn - Tuesday, March 27, 2012 - link

    I never disagreed with that point I merely explained why things are done in such and such a way while ignoring other things.
    It's not difficult at all.
  • Zephyr66z0r - Sunday, March 25, 2012 - link

    Well I understand 'some' of the tech behind the GTX680 one thing stands out. 256bit bus width, when you see that with nvidia its along the lines of GTX560.... so does that mean there's going be a 384bit (mid-high) or 512bit(high-enth, 256bit + 256bit + 2 GPU) card/s coming out?

    I can't wait, anyone done SLi with it yet?
  • dmnwlv - Sunday, March 25, 2012 - link

    First off, I think nVidia has done a good job with the new GTX680.

    However I do not need a game that is already running at 100+ frames to be even faster.
    It needs to be fast at where it counts - games that are still running slow at 60 fps and below.

    For this, of 3 relevant games, nVidia is faster at just one of them. Experience (if you also remember) has shown that the results could be very different once frames for some settings/games hit below 60fps.

    Hence I cannot agree with all the big f about GTX680 is so much faster fuss.
    You guys are led by the heart (much alike ati fanboys you used to call) than the brain.

    And all other compute tests are non-relevant to me (and majority of you to be honest).
  • gramboh - Monday, March 26, 2012 - link

    What about a little game (that several million people play) called Battlefield 3? NV has a massive lead with the GTX 680 over the 7970/7950. AT only benches single player, but the game is even more punishing in 64 player multiplayer. Having a smooth framerate at max detail with 4X AA/16X AF is a big competitive advantage and makes the game significantly more enjoyable.

    Kind of disappointed the card isn't faster in Witcher 2, which I think has the best graphics of a single player game.
  • CeriseCogburn - Tuesday, March 27, 2012 - link

    Have all of you people repeating that FUD forgotten Shogun 2 Total War ?
    It's the hardest game in the bench set according to anandtech...
    How is it that THE HARDEST GAME that Nvidia swept top to bottom at every resolution is suddenly and completely forgotten about, while we hear these other FUD declarations ?
    How does that work, just repeat what some other mistaken fudder spewed ?

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