Final Words

Once again we have reached the end of another GPU launch article and once again we have a lot of data to digest, so let’s get to it.

For the last few generations AMD has always put up a good fight and always managed to spoil NVIDIA in some manner, be it by beating NVIDIA to market by months like we saw with the 5000 series, or significantly undercutting NVIDIA and forcing them into a bloody price war as we saw with the 4000 series. This time AMD once again spoiled NVIDIA by releasing the Radeon HD 7970 nearly 3 months early, but as always, at the end of the day it’s NVIDIA who once again takes the performance crown for the highest performing single-GPU card.

What makes this launch particularly interesting if not amusing though is how we’ve ended up here. Since Cypress and Fermi NVIDIA and AMD have effectively swapped positions. It’s now AMD who has produced a higher TDP video card that is strong in both compute and gaming, while NVIDIA has produced the lower TDP and weaker compute part that is similar to the Radeon HD 5870 right down to the display outputs. In some sense it’s a reaction by both companies to what they think the other did well in the last generation, but it’s also evidence of the fact that AMD and NVIDIA’s architectures are slowly becoming more similar.

In any case, this has ended up being a launch not quite like any other. With GTX 280, GTX 480, and GTX 580 we discussed how thanks to NVIDIA’s big die strategy they had superior performance, but also higher power consumption and a higher cost. To that extent this is a very different launch – the GTX 680 is faster, less power hungry, and quieter than the Radeon HD 7970. NVIDIA has landed the technical trifecta, and to top it off they’ve priced it comfortably below the competition.

Looking at the bigger picture, I think ultimately we still haven’t moved very far on the price/performance curve compared to where we’ve gone in past generations, and on that basis this is one of the smaller generational jumps we've seen for a GTX x80 product, or for that matter one of the smaller leads NVIDIA has had over AMD's top card. But even with NVIDIA’s conservative pricing we’re finally seeing 28nm translate into more performance for less, which of course is really what we're interested in. To that end, based on GK104’s die size I’m left wondering where GTX 680 is going to be sitting by the end of the year as 28nm production improves, as there’s clearly a lot of potential for price cuts in the future.

But in the meantime, in the here and now, this is by far the easiest recommendation we’ve been able to make for an NVIDIA flagship video card. NVIDIA’s drive for efficiency has paid off handsomely, and as a result they have once again captured the single-GPU performance crown.

Power, Temperature, & Noise
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  • toastyghost - Sunday, April 29, 2012 - link

    oh look, a fanboy fight in the comments on a hardware site. how very original.
  • jewie27 - Sunday, July 8, 2012 - link

    tonnes? WTF?
  • santiagodraco - Thursday, March 22, 2012 - link

    If you think overclocking RAM (which you imply but which isn't necessarily even true) makes that big of a difference than overclocking the GPU then you are fooling yourself.

    The GPU does the work, not the ram.

    As for price/performance yes the 680 appears to be better now (they are ALWAYS leapfrogging each other) but wait until ATI releases their new variation, cuts prices to match and beats Nvidia by 20% or more... it will happen. Does every time :)
  • vol7ron - Thursday, March 22, 2012 - link

    They're both important.

    What does a fast number cruncher mean, if it's busy waiting on the numbers?

    Both CPU and RAM are important and they can both be bottlenecks.
  • Iketh - Thursday, March 22, 2012 - link

    "The GPU does the work, not the ram."

    LOL you can't say something more stupid!
  • grave00 - Friday, March 23, 2012 - link

    Sometimes I really wish the editors could come in here and mark posts with strong agreement or disagreement with statements. I'd like to know what they think of things like. GPU does all the work vs RAM doesn't do much. I have an uninformed opinion. The interested but uninformed need some kind of truth detector. Maybe just for a few pages worth. I start to lose my grip on what is real in the forum after awhile. fun though it may be.
  • blanarahul - Tuesday, March 27, 2012 - link

    Question -1

    To understand the statement that "GPUs do all the work and memory doesn't", consider this:-

    1. You overclocked your Graphics Card, but only the core and not the memory.

    You ran a benchmark and let's assume you got a score of 100.

    2. Now, you overclocked your memory and ran the same benchmark again.

    You got the score of 101.

    This is what actually happens in MOST cases. It doesn't happen always.

    Question - 2

    Why it doesn't happen always?

    Answer:- If you use extreme methods and take your core clock too high the memory will become a bottleneck.

    Cosider that you try to overclock using Liquid Nitrogen.

    1. After overclocking only the core clock to the maximum.

    Benchmark score:- 150

    2. You overclock your memory too.

    Benchmark score:- 200

    In this case the memory was holding back the GPU Core from operating at it's full potential.

    But this does not happen if don't use extreme methods.

    I hope this helps.
  • CeriseCogburn - Friday, April 6, 2012 - link

    Actually the 79xx series is the 1st time in a very long time amd has had a lead, let alone a lead of 20%, let alone "leap frogging".
    Amd has been behind since the GTX8800 and I don't know how long before that.
    Let's face it, the 79xx for 2.5 months was the 1st time amd played Frogger in a long time and made it across the street without getting flattened before stepping off the curb.
    You're welcome for the correct and truth filled history.
  • SlyNine - Thursday, March 22, 2012 - link

    Sorry but the 7970 is still much faster in crysis min fps, which I would argue is more important then average. It's faster in Metro as well.

    All things considered, the 7970 stands up against the 680GTX well.

    Lets also consider X.264 acceleration, as far as I can tell the 680GTX has none.
  • CeriseCogburn - Thursday, March 22, 2012 - link

    It loses in everything to 680 including 3 monitor performance.
    That's not standing up well, it's larger, hotter, and slower at everything, with far less features and it's $60 bucks more.
    FXAA
    dynamic Vsync
    turbo
    More features I'm sure you fans of the loser underdog don't care about as of 9 am this morning.
    It's EPIC FAIL and it's not standing, it's decked to the ground and can't get up.

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