Power, Temperature, & Noise

As always, we wrap up our look at a new video card with a look at the physical performance attributes: power consumption, temperatures, and noise.

While it’s the second sub-series of the 7000 series, the 7700 series is actually first in a number of ways for AMD. It’s the first midrange series to feature PowerTune since its introduction in 2010, and it’s the first time the 28nm process has been used on such low power cards. As such the power, temperature, and noise characteristics of the 7700 series are virtually a blank slate waiting to be filled.

Radeon HD 7700 Series Voltages
Ref 7750 Load Ref 7770 Load XFX R7770 BESDD
1.1v 1.2v 1.2v

The idle voltage for all 3 of our 7700 series cards was 0.825v. Meanwhile the load voltage for our 7750 was 1.1v, while it was 1.2v for both the reference 7770 and the XFX BESDD.

AMD’s official idle power consumption figure is <10W for both the 7750 and 7750. In practice we find that there’s a 2W difference between the two cards, with the 7750 coming in at 104W at the wall and the 7770 at 106W. AMD’s continuing efforts to reduce idle power consumption are clearly paying off, making this the lowest idle power usage figures we’ve recorded yet.

Meanwhile under the so-called “long idle” scenario with a blank monitor, the 7000 series continues to cement its lead. Officially all Southern Islands cards have a long idle power consumption level of <3W since they should all be using the same PCIe controller to keep a heartbeat going, however we’re finding there is a difference, even between the 7750 and 7770. The 7770 consumes 3W less than the 7900 series, meanwhile the 7750W consumes another 3W less, bringing it down to 97W. Since our readings are from the wall it’s tough to gage just how much these cards are still using, but at this point there doesn’t seem to be much farther to drop.

When we talk about the 7700 series bluring the line between what we’d expect out of an AMD 700 series card and an AMD 600 series card, results like this are part of the reason why. With a 75W PowerTune limit the 7750 has the lowest power consumption of any of the cards in our lineup, beating even the 5750. The 7750 is clearly in a league of its own, with only the 7770 drawing similar amounts of power as the 5700 series.

To that extent, it’s interesting to note that the XFX BESDD consumes less power than the reference 7770, in spite of its factory overclock. XFX did not increase the voltage of the card, but we’d still expect power consumption to go up at least a bit, not come down. In any case even with its 10% better performance, it’s consuming 7W less than the reference 7770 here. Otherwise at 250W the 7770 is pulling 8W less than the 5770 and 25W less than the 6850 from the wall, succinctly showcasing the power benefits of TSMC’s 28nm process.

Our results with OCCT largely mirror Metro, with the 7750 in a class of its own while the 7770 consumes less power than anything other than the 5750. Since this is our pathological test, the lack of PowerTune plays a big part here, as PowerTune keeps the 7770 capped at 100W while the 5770 and 6850 are free to go well over their TDPs.

There’s little to say about idle temperatures that hasn’t been said before. With a half-decent cooler, almost any card can reach the mid-to-low 30s. The 7700 series is no exception.

Moving on to Metro, our results are largely consistent with what we’d expect given our earlier power data. Even with the lower power consumption of the 7700 series AMD can’t quite beat the GTX 460 1GB, otherwise with temperatures in the mid to upper 60s the 7700 series looks quite good. XFX’s BESDD looks especially good thanks to the fact that it’s an open air cooler, as it only reaches 64C.

As with OCCT power consumption, OCCT temperatures are largely a story of PowerTune or the lack thereof. With PowerTune clamping down on power consumption, temperatures never rise by too much. At 71C the reference 7770 is still doing well, while XFX’s card does even better.

Based on our power and temperature data, our noise data came at somewhat of a disappointment. The 7750 has a small fan with an idle fanspeed of 39%, leading to it being quite loud relative to its competitors. Thankfully none of AMD’s partners will be using that specific cooler, so we wouldn’t expect any retail cards to be this bad. Though if silence is key, Sapphire’s passively cooled 7750 is always an option.

As for our 7770 cards there aren’t any surprises. The open air cooled XFX BESDD does the best, though at only 40.5dB the reference 7770 is doing almost as well on its own.

I had to rerun Metro a few times just to make sure our XFX BESDD numbers are right; and they were. XFX’s open air cooler combined with the 100W board limit of the 7770 means that there’s relatively little heat to dissipate, which the open air cooler does extremely well. While this isn’t technically silent it’s damn close.

Elsewhere the reference 7770 does decently, but its half blower nature hurts it when it comes to noise. The noisy 7750 only gets louder, unfortunately.

Finally, noise under OCCT is nearly the same story. The XFX BESDD finally goes above 40dB, a testament to the capabilities of XFX’s open air cooler. As for the AMD cards, there’s really not a great deal positive to say as even a traditional blower shouldn’t be quite as bad as what we’re seeing with the reference 7770. Perhaps it’s for the best that none of AMD’s partners are using their reference designs.

Theoretical Performance Final Words
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  • ArizonaSteve - Wednesday, February 15, 2012 - link

    Time for the DOJ to start looking into the price fixing that's going on here.
  • A5 - Wednesday, February 15, 2012 - link

    Price fixing is explicit, purposeful collusion between 2+ manufacturers to set prices at an unnaturally high level. For an example, see the memory market in the early 2000s.

    That is not what is happening here.
  • mattgmann - Wednesday, February 15, 2012 - link

    Both of these companies settled price fixing lawsuits in 2008 under similar circumstances. They've cheated before; don't be surprised if they're cheating again.
  • mckirkus - Wednesday, February 15, 2012 - link

    If Coke and Pepsi both start pricing cans of soda at $50 each, doesn't mean people will buy them. The 7770 is a $50 can of soda.
  • CeriseCogburn - Wednesday, March 21, 2012 - link

    Yeah sure is price fixing when the always victorious gtx460 is $110 bucks and beats the 7770 every time and there's a large stock available...
    Or the other, triple fan GTX580 at the egg for $359, and the other reduced way down from $500.
    AMD is scalping we customers even now and has been since before this review.
  • chizow - Wednesday, February 15, 2012 - link

    There's an easy solution to price fixing: Don't buy at their asking price, or buy the faster, last-gen for cheaper.

    Its not like GPUs go bad like produce or get consumed like oil. Just keep using whatever you have in your rig now, because chances are its just as fast at a cheaper price than what AMD is asking for these "new" next-gen parts.
  • Iketh - Thursday, February 16, 2012 - link

    meh I'm not worried about it just yet, it's too early... I bet it's because of poor yields, which would make the pricing legitimate... remember it's a new arch on a new node

    if the situation is the same in a month or 2, i'll be among those complaining
  • akbo - Wednesday, February 15, 2012 - link

    I guess AMD is gonna let go of the old 6850 quick, 'cause no one is gonna buy it with this prices. Perf/watt very good tho, although mem bandwith very dissapointing. DDR4 is not coming soon enough, let alone GDDR6. 128 bits are simply not enough and 256 bits is adding more power/complexity. Can't wait for the day when GDDR6 comes and hopefully doubles bandwith for lower power/efficient clock speed. Oh, and gpu companies, when that day comes, don't be stingy like you always are and end up giving us 64 bits instead.
  • silverblue - Wednesday, February 15, 2012 - link

    Bring back TBDR and you won't need stupidly wide memory buses. ;)
  • Roland00Address - Wednesday, February 15, 2012 - link

    This is figuring out the price per performance, how many dollars you have to spend to get each FPS. Using Anandtech's Crysis: Warhead: 1680x1050 Gamer Quality Everything, Enthusiast Shaders+4xAA (Lower is better since you get a better bang for your buck.) Prices are from Newegg, using the cheapest card out there, no MIR are factored in, price includes shipping. Notes the 7750 and 7770 are not on newegg yet, so I am using the MSRP with no shipping to figure out the FPS per dollar. The GTX460 is using an older anandtech test since it is no longer using the more recent bench

    FPS Per Dollar/Video Card/FPS/Price/Shipping/Total
    $3.81 Radeon 5750 28.1 99.99 6.98 106.97
    $3.23 Radeon 5770 32.5 104.99 0.00 104.99
    $3.23 Radeon 6850 45.7 139.99 7.56 147.55
    3.01 Radeon 6870 53.1 159.99 0.00 159.99
    3.46 Radeon 7750 31.8 109.99 0.00 109.99
    4.35 Radeon 7770 36.8 159.99 0.00 159.99
    3.88 Geforce GTX550 TI 32.7 119.99 6.98 126.97
    3.56 Geforce GTX460 1GB 41.4 139.99 7.56 147.55
    3.65 Geforce GTX560 48.5 169.99 6.98 176.97

    As you can see, the Radeon 7750 is actually a very good card for its price. It beats the old Radeon 5770 series, and all the Geforce only losing to the Radeon 6800 series in the terms of value. Don't forget though the Radeon 7750 can be single slot, doesn't need a 6 pin, and generates less noise and heat.

    The 7770 on the other hand is the most expensive card in the terms of value. Notice that Geforce cards have a higher dollar per fps (they have less value), for the Radeon card to succeed it only has to compete with Geforce since Radeon still makes money if you buy one of the other Radeon cards. If the 7770 was priced at 131.01 it would have identical value as the gtx460 1gb, and 142.78 if the card was priced against the value of the GTX550 TI.

    I wouldn't be surprised that the Radeon 7770 will drop to the 139.99 or 149.99 price range once all the older 5700 series and 6800 series leave the channel. I do not think we are going to see much cheaper 7750s though since it is a recycled part and its price per performance is very good already. OEMs are going to be eating up the 7750s like candy.

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