Drivers & ISV Relations

As we noted last week with the release of the Catalyst 12.1 preview, AMD has a lot of technical and reputational debt to dig themselves out of when it comes to their Catalyst drivers. AMD dropped the ball this fall a number of times, failing to deliver on appropriate drivers for Rage, Battlefield 3, and The Elder Scrolls V: Skyrim in a timely manner. This isn’t something AMD is shying away from either – they know they screwed up and they’ll admit as much – but the question remains of how they intend to improve from there. Now that they once again have the leading single-GPU video card they need to have the leading drivers to run it.

Part of this redemption will come from the addition of new features, if only to reach parity with NVIDIA. Catalyst 12.1 introduced custom application profiles, while as we discussed with Eyefinity, Catalyst 12.2 will add to AMD’s suite of Eyefinity features with custom resolutions and the ability to relocate the Windows task bar. Furthermore AMD has features in the development pipeline for their Catalyst drivers for introduction later this year, but at this point it’s too early to talk about them.

 

But new features alone can’t fix every single thing that has ailed AMD in the past year, so the question remains: how does AMD intend to fix their poor delivery of optimized drivers for new games? It’s a question AMD cannot (or will not) completely answer in detail, but it’s a question for which there’s at least part of an answer.

The fundamental answer is more. More developers, more quality assurance, and above all more money. By all accounts NVIDIA sinks a lot of money into driver development and ISV and it usually shows. AMD is going to spend more resources on driver development at home and this is going to help a great deal, but at the same time it would seem that they’ve finally come to realize that great ISV relationships require that AMD be more proactive than how they’ve been in the past.

ISV relations covers a large umbrella of activities. Not only does this mean providing support to developers who request it, but it means providing cross-promotion marketing, encouraging developers to make use of your features (if only to help spur the creation of the killer app), and actively seeking out important development houses so that AMD’s interests and concerns are represented and represented early. It’s been said that the most important thing NVIDIA ever did with ISV relations was to send out their own engineers to development houses on their own dime to provide free support – essentially investing at least a small amount of money into a major game. The payoff of this was that NVIDIA was literally there to represent their interests, and conversely they had a chance to evaluate the game early and get to work on optimizations and SLI support well before it shipped. Snark about TWIMTBP aside, that’s where NVIDIA has raised the bar with ISV relations. That’s what AMD needs to follow.

To that extent AMD has reorganized the budget process for their ISV relations department. Neal Robison, the director of ISV relations, now directly controls a much larger ISV relations budget, whereas previously the ISV relations budget was apparently controlled by several parties. Having more funding for ISV relations won’t solve AMD’s issues on its own – It’s all about how that money is spent – but clearly AMD is on the right path by being able to afford to be more proactive about their ISV relationships.

Whether these changes will pay off as AMD is expecting them to remains to be seen, but from our discussions it’s apparent that AMD is trying harder than ever before. A great product requires good hardware and good software; AMD has the former in Tahiti, now it’s time to see if they can deliver on the latter.

Closing out the subject of drivers, AMD is also using the Southern Islands launch to outline their plans for Windows 8. AMD is promising that they will deliver drivers for Windows 8 on the same schedule as they have for Windows 7 and Windows Vista – new drivers will be available for the Windows 8 Beta, RC, and RTM releases. Furthermore as Microsoft has continually iterated on the WDDM driver stack since Vista, AMD will continue to be able to offer a single unified driver that covers all of the WDDM OSes (Vista, 7, and 8).

Image Quality: Anisotropic Filtering Tweaks & Tessellation Speed Meet the Radeon HD 7970
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  • Zingam - Thursday, December 22, 2011 - link

    And at the time when it is available in D3D. AMD's implementation won't be compatible... :D That's sounds familiar. So will have to wait for another generation to get the things right.
  • Ryan Smith - Thursday, December 22, 2011 - link

    As for your question about FP64, it's worth noting that of the FP64 rates AMD listed for GCN, "0" was not explicitly an option. It's quite possible that anything using GCN will have at a minimum 1/16th FP64.
  • Sind - Thursday, December 22, 2011 - link

    Excellent review thanks Ryan. Looking forward to see what the 7950 performance and pricing will end up. Also to see what nv has up their sleeves. Although I can't shake the feeling amd is holding back.
  • chizow - Thursday, December 22, 2011 - link

    Another great article, I really enjoyed all the state-of-the-industry commentary more than the actual benchmarks and performance numbers.

    One thing I may have missed was any coverage at all of GCN. Usually you guys have all those block diagrams and arrows explaining the changes in architecture. I know you or Anand did a write-up on GCN awhile ago, but I may have missed the link to it in this article. Or maybe put a quick recap in there with a link to the full write-up.

    But with GCN, I guess we can close the book on AMD's past Vec5/VLIW4 archs as compute failures? For years ATI/AMD and their supporters have insisted it was the better compute architecture, and now we're on the 3rd major arch change since unified shaders, while Nvidia has remained remarkably consistent with their simple SP approach. I think the most striking aspect of this consistency is that you can run any CUDA or GPU accelerated apps on GPUs as old as G80, while you even noted you can't even run some of the most popular compute apps on 7970 because of arch-specific customizations.

    I also really enjoyed the ISV and driver/support commentary. It sounds like AMD is finally serious about "getting in the game" or whatever they're branding it nowadays, but I have seen them ramp up their efforts with their logo program. I think one important thing for them to focus on is to get into more *quality* games rather than just focusing on getting their logo program into more games. Still, as long as both Nvidia and AMD are working to further the compatibility of their cards without pushing too many vendor-specific features, I think that's a win overall for gamers.

    A few other minor things:

    1) I believe Nvidia will soon be countering MLAA with a driver-enabled version of their FXAA. While FXAA is available to both AMD and Nvidia if implemented in-game, providing it driver-side will be a pretty big win for Nvidia given how much better performance and quality it offers over AMD's MLAA.

    2) When referring to active DP adapter, shouldn't it be DL-DVI? In your blurb it said SL-DVI. Its interesting they went this route with the outputs, but providing the active adapter was definitely a smart move. Also, is there any reason GPU mfgs don't just add additional TMDS transmitters to overcome the 4x limitation? Or is it just a cost issue?

    3) The HDMI discussion is a bit fuzzy. HDMI 1.4b specs were just finalized, but haven't been released. Any idea whether or not SI or Kepler will support 1.4b? Biggest concern here is for 120Hz 1080p 3D support.

    Again, thoroughly enjoyed reading the article, great job as usual!
  • Ryan Smith - Thursday, December 22, 2011 - link

    Thanks for the kind words.

    Quick answers:

    2) No, it's an active SL-DVI adapter. DL-DVI adapters exist, but are much more expensive and more cumbersome to use because they require an additional power source (usually USB).

    As for why you don't see video cards that support more than 2 TMDS-type displays, it's both an engineering and a cost issue. On the engineering side each TMDS source (and thus each supported TMDS display) requires its own clock generator, whereas DisplayPort only requires 1 common clock generator. On the cost side those clock generators cost money to implement, but using TMDS also requires paying royalties to Silicon Image. The royalty is on the order of cents, but AMD and NVIDIA would still rather not pay it.

    3) SI will support 1080P 120Hz frame packed S3D.
  • ericore - Thursday, December 22, 2011 - link

    Core Next: It appears AMD is playing catchup to Nvidia's Cuda, but to an extent that halves the potential performance metrics; I see no other reason why they could not have achieved at varying 25-50% improvement in FPS. That is going to cost them, not just for marginally better performance 5-25%, but they are price matching GTX 580 which means less sales though I suppose people who buy 500$ + GPUs buy them no matter what. Though in this case, they may wait to see what Nvidia has to offer.

    Other New AMD GPUs: Will be releasing in February and April are based on the current architecture, but with two critical differences; smaller node + low power based silicon VS the norm performance based silicon. We will see very similar performance metrics, but the table completely flips around: we will see them, cheaper, much more power efficient and therefore very quiet GPUs; I am excited though I would hate to buy this and see Nvidia deliver where AMD failed.

    Thanks Anand, always a pleasure reading your articles.
  • Angrybird - Thursday, December 22, 2011 - link

    any hint on 7950? this card should go head to head with gtx580 when it release. good job for AMD, great review for Ryan!
  • ericore - Thursday, December 22, 2011 - link

    I should add with over 4 billion transistors, they've added more than 35% more transistors but only squeeze 5-25% improvement; unacceptable. That is a complete fail in that context relative to advancement in gaming. Too much catchup with Nvidia.
  • Finally - Thursday, December 22, 2011 - link

    ...that saying? It goes like this:
    If you don't show up for a race, you lose by default.
    Your favourite company lost, so their fanboys may become green of envydia :)

    Besides that - I'd never shell out more than 150€ for a petty GPU, so neither company's product would have appealed to me...
  • piroroadkill - Thursday, December 22, 2011 - link

    Wait, catchup? In my eyes, they were already winning. 6950 with dual BIOS, unlock it to 6970.. unbelievable value.. profit??

    Already has a larger framebuffer than the GTX580, so...

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