Apple iOS 5 Review
by Vivek Gowri, Andrew Cunningham, Saumitra Bhagwat & Brian Klug on October 18, 2011 3:05 AM ESTIn iOS 5, we see Apple taking what some competitors have done better and implementing them in its own way. The parallels between iMessage and BlackBerry Messenger are impossible to ignore, same with the new iOS notifications and Android’s pull-down notification shade. iCloud brings cloud-based information and data storage to iOS, something that has always been one of the cornerstones of Android. Between the new feature-completeness and the new UI refinements, iOS 5 ends up being more polished, more convenient, and more useful than it has been in any previous iteration.
There are a few larger themes to note with this release. Apple is starting to realize what is possible with the iPad’s larger screen, with the emphasis on gestures for OS navigation and tablet-friendly UI refinements. In iOS 5, they’re pretty low-key, but this has the potential to be a big influence on the UI/UX design going forward. I’m excited to see where Apple goes with this in the future. The other trend here is Apple’s continuing march towards turning iOS into a fully PC independent platform. iOS users now have more control over the OS, with untethered device setup, wireless software updates, wireless sync, and even simple things like removing songs and making new folders for photos, all capable without the device ever being plugged into a PC. In fact, since updating to iOS 5, I have yet to plug my iPad into my iTunes machine. Apple is using iOS to try and usher in the Post-PC era, and this is the first serious shot at it. At this point, someone with light computing requirements could conceivably have an iPad as their only computing device and get away with it. Considering where we were just two years ago, when saying that about any UMPC-like tablet would have gotten you some really funny looks, this is truly impressive.
Despite the PC/Mac independence however, there's another very important unifying aspect to iCloud: it makes adding and adopting new Apple products even easier. If you're already a Mac user it'll make the move to an iPhone or iPad more seamless, and the same works in reverse. I should also add that if Apple simply develops an iMessage client for OS X (or ideally, opens it up for third party developers to use) then it will have a messaging service that works over IP and can follow you across smartphone, tablet and Mac. Tie in FaceTime (and perhaps an audio-only equivalent?) and you've got a powerful communications platform.
Apple still has relatively small marketshare in the grand scheme of things (% of total computers and total phones sold), making iCloud a clear play to convert some of the non-Apple users. It's a very smart strategy, one that can influence users to remain within the Apple product family rather than look elsewhere for their needs. It's very reminiscent of Microsoft from the 1990s, but in a far more consumer focused sense. I don't know that the iCloud strategy is enough to sell Apple products on its own, but it may make pulling people away from Apple much more difficult.
I find myself coming away from iOS 5 very pleased by what it brings to the table. It fixes the single biggest issue with iOS dating back a few generations and integrates a few new features very seamlessly without changing the feel or polish of the OS. However, at the same time, I find myself wishing Apple had tried something more daring with the design of iOS 5, especially in light of the significant redesigns Microsoft and Google are in the process of giving their mobile platforms. But iOS has definitely been a success for Apple, so you can’t fault it for not messing with what has worked so well thus far. This is, of course, only part of the story. The rest is with the hardware side - half written already with the iPad 2, and the other half set to come in a few days time with the iPhone 4S.
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name99 - Friday, October 21, 2011 - link
Let me just point out that obsessing about numbers can be counterproductive. Let me give you an example:No phone reviews (yet, anyway) measure the speed of the file system, the speed of launching apps, that sort of thing. But we all know from desktops that, for most purposes, what makes a machine feel fast or slow is not the speed of the CPU, it is the speed of the disk.
So, suppose one is using a phone where most of the storage is an SD card (which are, or at least can be, quite a bit slower than the internal flash storage iPhone uses). That's not going to show up in benchmarks like Linpack, or Sunspider, or how fast the GPU is --- it's not going to show up on ANYTHING that current reviews benchmark.
Now, does this make any sense? The single most important determinant of perceived performance is not being mentioned? You can either close your eyes and say "la la la, I don't care", or you can face reality and accept that slowness in IO leads to general complaints about "feels sluggish".
And, look, it is STUPID of Android fans to ignore these complaints. Presumably you want your phones to feel fast, right? So what is more likely to get manufacturers to install faster flash in their phones?
- a bunch of people saying "what performance problem? The speed of our phones is perfect in every way. Heck, don't change anything ever"
OR
- a bunch of people saying "yeah, the phone is nice in a lot of ways, bnut damn it feels slow when I perform the following operations"
?
_tangent - Wednesday, October 19, 2011 - link
That blog illustrates Apple's greatest achievement in technology: convincing people that choice only serves to complicates matters. The browser comparison is a perfect example. There are browsers available which perform far better than the stock android browser. On an SGS2 (7 month old handset), firefox comprehensively beats the new 4S is JS benchmarks. Yet the blogger behaves as if visiting the market and downloading a third party browser is a complication too far for the average smartphone owner.I wish people would stop evangelizing the dumbing down of technology. There's nothing wrong with engaging your brain a little to get the best out of your tech. Too many people are bought into Apple's belief that we're all a little too stupid or too busy to think. iOS is to technology what pop is to music: instant gratification for very little investment of time or effort. But ultimately the same rules apply to everything: you get out what you put in. And on that topic, the author of that blog can't have put much effort at all into looking for apps, because i have never struggled to find quality games/widgets/etc on the android market.
steven75 - Monday, October 31, 2011 - link
Do you know what my friend's favorite thing about switching from Android to iPhone is?How much better the browser is.
So much for benchmarks, eh?
TEAMSWITCHER - Tuesday, October 18, 2011 - link
Products like smart phones, tablets, and computers are multi-faceted beasts. An overall evaluation of each is what reviewers typically strive to determine. Apple is not perfect by any stretch, but taken as a whole the products are quite good. What you perceive as media bias, is actually just Apple making great products.windywoo - Tuesday, October 18, 2011 - link
No, what Apple make are products which are simple, and pleasing to the eye. They "just work" because they restrict the user in how much they can do, and therefore limit the amount of mistakes they can make.They usually trade off on other features such as customisation and flexibility. Then they add in the missing pieces as they go along. Why is this Apple method so beloved of reviewers? Why handle them with kid gloves for such obvious flaws that have just now been fixed? No-one applauds Fisher Price for simplifying things. Do Apple really deserve such praise for putting stabilizers on a bike and then taking them off when their users are suitably indoctrinated?tbutler - Tuesday, October 18, 2011 - link
Because, just maybe, Apple designs products primarily for people who are willing - and often even *happy* - to trade maximum customization and flexibility in return for simplicity, fewer hassles, and limiting the possibility for mistakes? Heck, I've been using computers since the late 70's and consider myself a fairly experienced user, and I still like having a platform I can just pick up and use with a minimum of fuss.To answer a point further upthread: Benchmarks and feature checklists are suitable metrics for people who view benchmarks and feature checklists as the primary reason for using a platform. For those who think UX trumps raw performance or features*, not so much. And how do you quantify UX?
*(A feature with a UX that makes it more trouble to use than the benefit you get from the feature is a null feature in my book.)
For example, let's talk about the PlayBook, which I was able to grab for $200 recently. To back out of an application and return to the launcher/task switcher, you swipe up from the bottom of the screen. This leaves your finger in a good position to either swipe between apps, or tap an icon to launch. Offscreen controls are typically located in a toolbar you reveal by swiping down from the top of the screen; again, the gesture leaves your finger in position to do what you want.
Compare this to Honeycomb, where the home icon and app drawer controls are on complete opposite corners of the screen; the same sequence requires going to the lower-left corner to return to the home screen, upper-righte corner for the app drawer, then back to the center to select an app.
One platform feels fluid, with one action naturally leading into another; the other feels interrupted, with your finger jumping all around the screen. How do you reduce this to metrics for a review? Measure the number of inches your finger has to travel across the screen?
Daniel Egger - Tuesday, October 18, 2011 - link
I have just read the one linked article and I must say I have to agree quite a bit save for the "Sharing" experience. I do have a Gingerbread phone and only an iPod Touch on the IOS side (besides my main phones are a Palm Pre for the "business" stuff and a Nokia 6310i for the phoning part).The Android phone, while allowing for a hell of flexibility, just feels clumsy compared to the other smart devices: animations are not fluid, the UI of all non-Google applications feel like design by blender; about every single app looks vastly different and most don't provide any classy feel, save for Wunderlist, which must be the most wonderfully crafted Android application out there.
Apps get swapped out erratically while other uninteresting tasks stay in -- why the heck does CSipSimple get swapped out several times a day while Maps launches itself? Managing running apps is a royal PITA on Android while it is supposed to be a "don't care".
The Android market is utterly swamped with crap; it's about impossible to find decent apps and even more so without annoying ads all over the map. There really needs a separate right "Displays Ads" rather than "Full internet access". Also the market is not really helpful in finding good apps compared to the App Store. I've literally hundreds of very good apps and games, about 90% of which didn't cost me anything, on the iPod while I'm really struggling to hit 10(!) solid ones on the Android device.
Then there's the standby time. The Pre and the iPod have SIP accounts XMPP registrations over WLAN up for over 2 days, the Pre even with UMTS on. The Android phone will need a recharge after less than one day, without cell or GPS reception on yet it has the largest battery of all devices.
Then there's usability issues, maybe caused by vendor modifications (but fragmentation is also another con rather than a pro), like when you plug in USB while the phone is locked is will display the USB selector but you can't select anything until you use the hardware buttons to get to the hidden lock screen and disable the lock first...
I was about as psyched to get the Gingerbread thingy as much as I was to get the Pre and and my iPod but I really hoped for a *lot* more than I received. There're so many inherent problems in the Android platform that I'm certainly not going to let me lure into trying Android another time soon...
Jeff7181 - Tuesday, October 18, 2011 - link
Repeat alerts indefinitely until read or dismissed.Set ringer based on location and date/time.
Set WiFi & Bluetooth based on location and date/time.
name99 - Friday, October 21, 2011 - link
I agree. Have you reported them as bugs to Apple?I've submitted maybe 30 bug reports and feature requests regarding iOS5 and iCloud over the past few days.
Having worked at Apple for ten years, I know: engineering is DRIVEN by bug reports. If you submit a bug, especially if lots of other people are submitting the same bug, it's pretty likely to get handled before the next release. Feature requests --- maybe handled --- sometimes they agree, sometimes not, sometime it's just a low priority.
But random rants on blogs --- unlikely to change anything unless some Apple engineer happens to read your comment and think "fantastic idea".
steven75 - Monday, October 31, 2011 - link
"Repeat alerts indefinitely until read or dismissed."This is a feature, not a bug, to everyone else in the world that doesn't want to hear your phone make noises endlessly because you aren't in the room.
"Set ringer based on location and date/time."
Agreed, this would be nice.
"Set WiFi & Bluetooth based on location and date/time."
I find this unnecessary. I leave both of those on 24/7 and always make it through the day on a single charge. Push notifications and location uses far more battery than those two and having them turn on/off based on location is going to cause more battery usage than just leaving them on all the time.