Apple iOS 5 Review
by Vivek Gowri, Andrew Cunningham, Saumitra Bhagwat & Brian Klug on October 18, 2011 3:05 AM ESTIn iOS 5, we see Apple taking what some competitors have done better and implementing them in its own way. The parallels between iMessage and BlackBerry Messenger are impossible to ignore, same with the new iOS notifications and Android’s pull-down notification shade. iCloud brings cloud-based information and data storage to iOS, something that has always been one of the cornerstones of Android. Between the new feature-completeness and the new UI refinements, iOS 5 ends up being more polished, more convenient, and more useful than it has been in any previous iteration.
There are a few larger themes to note with this release. Apple is starting to realize what is possible with the iPad’s larger screen, with the emphasis on gestures for OS navigation and tablet-friendly UI refinements. In iOS 5, they’re pretty low-key, but this has the potential to be a big influence on the UI/UX design going forward. I’m excited to see where Apple goes with this in the future. The other trend here is Apple’s continuing march towards turning iOS into a fully PC independent platform. iOS users now have more control over the OS, with untethered device setup, wireless software updates, wireless sync, and even simple things like removing songs and making new folders for photos, all capable without the device ever being plugged into a PC. In fact, since updating to iOS 5, I have yet to plug my iPad into my iTunes machine. Apple is using iOS to try and usher in the Post-PC era, and this is the first serious shot at it. At this point, someone with light computing requirements could conceivably have an iPad as their only computing device and get away with it. Considering where we were just two years ago, when saying that about any UMPC-like tablet would have gotten you some really funny looks, this is truly impressive.
Despite the PC/Mac independence however, there's another very important unifying aspect to iCloud: it makes adding and adopting new Apple products even easier. If you're already a Mac user it'll make the move to an iPhone or iPad more seamless, and the same works in reverse. I should also add that if Apple simply develops an iMessage client for OS X (or ideally, opens it up for third party developers to use) then it will have a messaging service that works over IP and can follow you across smartphone, tablet and Mac. Tie in FaceTime (and perhaps an audio-only equivalent?) and you've got a powerful communications platform.
Apple still has relatively small marketshare in the grand scheme of things (% of total computers and total phones sold), making iCloud a clear play to convert some of the non-Apple users. It's a very smart strategy, one that can influence users to remain within the Apple product family rather than look elsewhere for their needs. It's very reminiscent of Microsoft from the 1990s, but in a far more consumer focused sense. I don't know that the iCloud strategy is enough to sell Apple products on its own, but it may make pulling people away from Apple much more difficult.
I find myself coming away from iOS 5 very pleased by what it brings to the table. It fixes the single biggest issue with iOS dating back a few generations and integrates a few new features very seamlessly without changing the feel or polish of the OS. However, at the same time, I find myself wishing Apple had tried something more daring with the design of iOS 5, especially in light of the significant redesigns Microsoft and Google are in the process of giving their mobile platforms. But iOS has definitely been a success for Apple, so you can’t fault it for not messing with what has worked so well thus far. This is, of course, only part of the story. The rest is with the hardware side - half written already with the iPad 2, and the other half set to come in a few days time with the iPhone 4S.
Facebook
Twitter
RSS
86 Comments
View All Comments
myxiplx - Tuesday, October 18, 2011 - link
Just a note, my 3GS is far more responsive since installing IOS 5 than it's been for years. It's not just application launch times, popups, and notifications are a lot snappier, there's a definite reduction in the lag that's been creeping up over the last year.lurker22 - Tuesday, October 18, 2011 - link
Wow, I have found it lags a bit more than ios4kmmatney - Tuesday, October 18, 2011 - link
I'm still running iOS 4.0 (can't upgrade easily due to jailbreak for tethering) and its not all that bad once you disable Spotlight search. I'm hoping they have an untethered Jailbreak for iOS 5 soon, though.lurker22 - Tuesday, October 18, 2011 - link
Anand,Surprised you missed this large flaw. iPads will not receive iMessages sent to your cellular number, just iMessages sent to the email addresses setup in the iMessage account.
This is a huge flaw. What has already happened to me is people using their iPads have missed messages for many hours since they were addressed to the cell number and this then isn't devlivered to the iPads.
Why would apple miss this huge functionality gap? It means now I have to remember to send iMessages to email addresses to be sure the person will see it in a timely fashion.
Aikouka - Tuesday, October 18, 2011 - link
That explains why I never saw any of the "iMessages" that a friend sent me the other day. I was wondering why they didn't show up when I poked around the Messaging app on my iPad. I assumed all you had to do was sign into the same iMessage account to share everything.Brian Klug - Tuesday, October 18, 2011 - link
That's all you have to do for things to work, however there's a catch that I mention - both devices have to be configured to have the same iMessage "Caller ID." This is why the default Caller ID is set to the iMessage "Apple ID" email account, and also the other catch is that your sender has to then be talking with that contact.-Brian
windywoo - Tuesday, October 18, 2011 - link
If Apple is just now implementing features that have been around on other phones why do their products always get such high scores in reviews? Why is it acceptable for Apple to trail in features while Android handsets will be marked down if there happens to be a flicker in the animations? Don't tell me it's because Apple does it so much better because that's subjective at best, and to my mind dishonest.All the features implemented here fix major usability flaws in iOS that really contradict the general view that Apple's products are the easiest to use, but for some reason Apple has got a pass from reviewers like some favoured, hobbit haired child.
I would like to see fewer double standards. We are talking about a capitalist, profit driven corporation, I think they can stand to be handled a little less gently.
lurker22 - Tuesday, October 18, 2011 - link
Here's whyhttp://dinnerwithandroid.tumblr.com/post/115710967...
windywoo - Tuesday, October 18, 2011 - link
That article is a prime example of what I'm talking about. Subjectives passed off as objectives. Until recently the android browser was ahead in any benchmarks yet he claims it's slow. And in any case, Android gives a choice of browser if there are any rendering errors. Safari is not without its own flaws, and when it does go wrong you're stuck, because Apple doesn't allow other browsers.He finds Widgets useless, but doesn't appreciate that other people might not and Android allows them the freedom to spend battery juice on trinkets like live wallpaper if they so choose. Why is it that Apple users always consider it an advantage to have Apple make decisions for them and will pay over the odds to be nannied?
The market argument is almost entirely irrelevant. Let's leave aside the fact that he can't have looked very closely if he thinks there is no software on the Android market, the same argument used to be addressed at Macs. Apple fans would claim then that the quantity didn't matter so long as the major functions were there. Apps are a con anyway. If consumers weren't so gullible, many of them could be written as web apps, making platform irrelevant. But consumers are dumb. They like being fed nuggets of code like junk food.
He lists the good things at the end so why does he consider them less important than what he sees as faults? The answer is of course, fawning subservience to the mighty Apple.
Phynaz - Tuesday, October 18, 2011 - link
Who told you Apple doesn't allow other browsers. I've tried at least three alternatives, and my current browser is Atomic.