Microsoft BUILD: Windows 8, A Pre-Beta Preview
by Brian Klug & Ryan Smith on September 13, 2011 12:05 PM EST- Posted in
- BUILD
- Windows
- Microsoft
- Windows 8
- Trade Shows
The Windows Store
As we mentioned previously, the Windows Store will be the Metro carrot for developers. At the same time it will be a significant change for end-users, double-so for Windows users who move to ARM.
Fundamentally the Windows Store is as you’d expect: it’s Microsoft’s rendition of the application stores we see on Mac OS X, iOS, Android, Ubuntu, etc. It will have a prominent place in Windows 8 (currently it’s the 2nd tile) and Microsoft would be very happy if all of their developers distributed applications through it. For x86/x64 users it will be just another source of applications; Metro applications can be sold through it, while for Win32 applications it will act as a listing service directing users to the owner's website. For ARM users however the Windows Store will be the only place users can get applications from, thereby not only requiring they be Metro, but that the entire experience for ARM users will be a walled garden like iOS.
Unfortunately the Store is one of the few features Microsoft showed off during the press event that was not enabled on our tablet. Right now Microsoft is still working on what their content standards will be, a Terms of Service agreement, pricing/developer cuts, etc.
As it stands the store itself looks like functions exactly how you’d expect a Metro based application store to behave. The store will only be accepting and selling Metro applications, so non-Metro applications will continue to be installed via traditional methods.
The Windows Store alongside Metro’s APIs will serve as a two-pronged approach for security for Microsoft. Metro applications will have a fine grained permissions system similar to Android, and as a result most applications will have even fewer rights than today’s applications running with user level permissions, as applications will only be given the permissions they ask for and the user approves. Meanwhile the Store’s content approval process will further weed out bad applications. As such we’d expect Microsoft’s pitch to end-users to be something along this line: so long as you stay in the walled garden, you’re guaranteed to be secure.
From an end-user perspective one big thing differentiating the Windows Store from Apple’s Mac App Store is that Microsoft will also be allowing developers to offer time limited trials through the store, by building on top of Microsoft’s existing DRM/licensing technologies. Along these lines Microsoft will also be offering the now obligatory ability to make in-application purchases, allowing developers to sell application features beyond just the application itself.
We’re still waiting to see how software updates are handled, but at this point it’s reasonable to expect that they will become part of the Windows Update process as low-priority updates.
The layout/categorization of the store hasn’t been finalized, but it’s going to be of great interest from developers and end-users alike thanks to its significant status on ARM devices. Microsoft has gained a lot of experience from the Xbox Live Store, and at the same time developers have gained a lot of experience living and dying by the Xbox Live Store. As it currently stands Microsoft will have a curated “Spotlight” category, while other categories such as “Games” will be semi-to-fully automated.
From a development standpoint Microsoft is pitching the Store not only as an easy to access storefront for their wares, but as a source of analytic/telemetry information. Developers will have access to sales data (including sales relative to category leaders), crash reports, certain usage statistics, and other types of information commonly seen in other application stores.
Finally for developers, Microsoft is also looking at what they can do to beat Apple when it comes to application submission and approval. The Windows Store will of course have content restrictions and technical requirements, and Microsoft is looking to capitalize on making those mechanisms transparent versus Apple’s black box process. The Store’s terms have not been finalized yet, but Microsoft is promising that they’ll clearly outline what will be acceptable for the Store. For applications already submitted to the Store there will be a status page developers can access that will tell them which stage their application is currently at: pre-processing, security testing, technical compliance, content compliance, signing and publishing, and finally release. Microsoft’s technical compliance requirements will be public, and developers will have access to the tools needed to test technical compliance ahead of time to confirm compliance before submitting it to Microsoft.
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cldudley - Thursday, September 15, 2011 - link
I see these arguments all the time about the application that use the ribbon-based UI, but I don't really see the problem... The most common features are located obviously and are easy to find, what are you using that is inconvenient? Mail-merge maybe, or something less obvious?I put together plenty of spreadsheets and documents using Excel/Word 2010, and I have used AutoCAD 2011 pretty extensively too, and I have no problem with the ribbon.
Maybe I am not doing the tasks you are doing, I write software for specialized controllers, produce drawings and layouts for industrial electrical control equipment, plus write documentation, memos, various tables and schedules, etc. At home I write letters, do the budget, different types of software development, game, etc, and I do not have any of these complaints.
I think the reality for 99.9999% of people is just the curmudgeon factor. "It's not what I am used to, so I don't like it."
gmknobl - Tuesday, September 13, 2011 - link
It appears MS is going for a real sea change here. What's hidden may not be either evolutionary or revolutionary but the GUI appears revolutionary, and that's not necessarily good.If they keep this to tablets only, they'll have to have a big hardware push at the same time and NO issues. In other words, a system that works as well or better than iOS from the start or they are in trouble in the tablet space. However, I think this is their best bet.
But as it stands now, if this isn't an easily disabled option for business and home non-tablet, non-phone computing it will fail in that area completely. One thing Apple got right with their OSes has been usability. (I think Amiga did too back in the day, and Android has now too.) MS has taken around three tries before it got a truly usable OS each time, including Win 7 which is essentially Vista SP2. They can't afford that this time. I cannot see this succeeding with desktops or laptops in the least. It's just too jarring, now matter how innovative it may be.
And I think the whole solid color flat 2d look is dead anyway but that's personal preference.
avddreamr - Tuesday, September 13, 2011 - link
While this format can and does work adequately in a mobile or rather hand held format the compromises that are made for this sort of functionality are simply unacceptable.I hope that this is obvious, because if that's the UI I have to deal with day to day... I will either not upgrade, switch to penguineware, or go fruity.
I would hope that with the vast collection of talent that works for microsoft have to know that the ui should be tailored for its specific use. Give me a 3d-taskbar, with scalable icons, and I'll be happy with the progress in my desktop.
I tell myself that they can't honestly be this stupid... but then I remember windows millennium.
CrapONez - Tuesday, September 13, 2011 - link
I'm at a loss to see how/why Microsoft would abandon a legion of business customers and introduce a new interface requiring retraining, from a mobile device paradigm that it owns a scant few percentage points of. As Kelly Bundy would say: "It wobbles the mind!"alent1234 - Tuesday, September 13, 2011 - link
do companies really spend a lot of money on OS training?damianrobertjones - Tuesday, September 13, 2011 - link
No they don't.Here is the training for Metro
"Do you see the massive Window for Icon there in purple... click it"
Opens Excel in the standard fashion.
"Do you see the saved excel spreadsheet there, right click and attach to the desktop/ui"
User scrolls tyo his/her Excel files.
User... "Ohh that's shiny"
cldudley - Thursday, September 15, 2011 - link
This. I have never had any computer "training" other than sitting down in front of the machine and using it.I may consult the online help quite a lot at first, but after I get used to how things work it all kind of comes together on it's own.
Certainly no employer has ever given me a training class for applications, in 2011 it is just assumed you know how to operate a Windows-based computer and basic Office applications. I don't think there is anything wrong with this assumption.
jecs - Tuesday, September 13, 2011 - link
Ok, tablets, I can see and understand.But do I have to pay full price for a tablet shell on a desktop or a workstation? And if W8 is mostly an interface would MS consider W8 a service pack for desktop use?
I want to skip W8 shell on my desktop, but I may like or need W8 other upgrades at a "fair" reduced price.
If MS does not understand this I wont pay for W8. Lets hope the best for W9.
damianrobertjones - Tuesday, September 13, 2011 - link
They offered Windows 7 at a reduced pricedgingeri - Tuesday, September 13, 2011 - link
It looks a lot like the old Star Trek LCARS system. Sure, LCARS was imaginary for the most part, but the guys who came up with it back when Star Trek: The Next Generation was in pre-production had the same basic ideas behind their design. I'm thinking Paramount might have an nice IP case against Microsoft for this one.