For those of you worried that Apple's "back to the Mac" marketing push would result in an OS X version that sacrifices functionality in favor of imported iOS features and reduced capability: those fears are, by and large, unfounded. The iOS-inspired functionality is mostly laid over top of a foundation that's more or less OS X as it has been since Leopard - a solid, mature and full-featured desktop operating system.

That said, the usefulness of individual Lion features will likely come down to your individual needs and work patterns. Most should appreciate solid new features like Versions, the new Mail, and the much-needed enhancements to FileVault, but features like Launchpad and the UI overhauls of iCal and Address Book are of dubious benefit to users, and other heavily-promoted features like multitouch gestures and the Mac App Store are already available to Snow Leopard users.

Even so, at $29, there is really no reason not to buy Lion unless you really need Rosetta support (though generally speaking, unless you absolutely need a Lion-only feature, it'd be wise to wait until 10.7.1 or 10.7.2 to make the jump, just in case), and this $29 expense covers every Mac associated with your Apple ID. The price makes Lion a real bargain - full OS X updates have typically cost $129, and Family Pack licenses for five Macs used to cost $149. Business customers can get Lion for $29.99 per copy in units of 20 or more, and educational institutions can buy it along with the latest iLife and iWork upgrades for $39 in quantities of 25 or higher. Especially when compared to Microsoft's complicated and expensive Windows licensing, these simple, low and clearly defined upgrade prices are extremely welcome.

The real question is - what comes next? With OS X picking up some iOS features and iOS 5 promising to become almost entirely independent of our computers, many predict a future where the two operating systems eventually merge into one, and this doesn't seem entirely unlikely (though I suspect we'll hear about new hardware made for this purpose before we see software that does it).

The biggest question I have about OS X's future is whether the Mac App Store model will ever become the only way to install programs to your Mac, as it currently is on iOS. Such a system is not without its merits (users get a streamlined way to buy programs and a system protected from malware; Apple gets a healthy share of the profits), but for many, this would represent a fundamental (and, perhaps, intolerable) change to the operating system.

It's very hard to say whether this will happen - on the one hand, Apple seems to appreciate that different devices have different functions and needs, and that people expect to be able to install what they want, how they want on their computers. On the other hand, the App Store model has been very successful and lucrative for them, and the company has a history of throwing power users under the bus to appease the masses.

In either case, what we have here today is mostly a net gain, regardless of how you use your computer: existing functionality has been preserved (unless you use Rosetta), some useful new features have been added, and Lion runs as quickly on the same hardware as does Snow Leopard (unless you've got a Core Solo or Duo Mac, in which case it won't run at all). It's another incremental OS X upgrade, and like most OS X upgrades, it's fairly easy to recommend as long as your Mac and your programs support it.

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  • mrcaffeinex - Wednesday, July 20, 2011 - link

    I purchased a MacBook Pro when Leopard was due to come out. Apple mailed me a free upgrade DVD about a month after I purchased the MacBook. When Snow Leopard came out I purchased the upgrade DVD for something in the neighborhood of $30 if I remember correctly. I've done clean installations from all of the media and never run into an activation/registration problem.

    On the flip side, I paid $149 for Windows XP, another $149 for XP 64-bit (if only there had been driver support back in the day...), $199 for Vista and another $149 for 7. Granted these were over a slightly longer time period. Still, I can't help but think that some of the initial investment cost of the Mac has been offset by not having to spend significantly more on software upgrades to get the features or functionality that I enjoy having at my disposal.

    Factor in the inconvenience of having several iterations of Windows that were more or less junk, but still cost the same and it slides the scale further in favor of OS X in my experience. Now I can also get what is essentially a household upgrade in Lion for approximately $30 if I decide it is worthwhile.

    Don't take this as an attack on Microsoft and their Windows operating system, though. It is still an integral part of my computing experience every day and I really enjoy Windows 7 (in fact, it runs better on my MacBook than on most notebooks I've worked on). I just wish they would adopt a strategy that would make upgrading Windows more affordable for the do-it-yourself PC enthusiast.
  • GotThumbs - Wednesday, July 20, 2011 - link

    The amount of money Apple made on your purchase of their hardware more than covers the cost of the OS. Microsoft does not sell their own brand of computers. You can purchase a PC laptop for hundreds less than you can purhcase an Apple MAC.

    Think McFly, think!
  • xype - Thursday, July 21, 2011 - link

    I love it how PC people have such a sweet feeling of entitlement.

    Have you ever had/bought/found a product that you were simply content with paying a premium for because it just worked well for you? Have you ever overtipped a waiter because the service was really good?

    You know, some people don’t have a problem rewarding either individuals or, yes, teh ebil corburayshns, for work/services well done.
  • GotThumbs - Thursday, July 21, 2011 - link

    ??? "feeling of entitlement" ???

    Not sure what you mean, but I do work hard for my money and do have a choice of where I spend it and how much I'm willing to pay for a product or service. There is a HUGE difference between tipping a waiter for working hard to provide you the best experience, than a company who sells consumers the same technology I can get elsewhere for less and be just as satisfied with my purchase. I'm not a 'Scrooge', but I'm also not a fool. Meaning: A fool and his money are quickly parted.

    I build my own systems so I not just satisfied with what is put out by the large PC sellers either. Most readers here are not satisfied with being 'spoon fed' what we should be satisfied with.

    If you or anyone else wish to purchase apple products, your free to do so. Just don't expect me to give you a pat on the back for it.
  • steven75 - Friday, July 22, 2011 - link

    You seem to have missed the entire point that Microsoft OS upgrades are *hundreds of dollars* per copy and Mac OSX upgrades are $30 for multiple copies.
  • wicko - Sunday, July 24, 2011 - link

    Umm, currently it is roughly 100$ for Home Premium (I paid 125 when I preordered Win7 Pro Upgrade edition), less at some retailers.

    Not to mention, you glossed over the fact that there does exist a "mac tax", which you would have paid on every mac you own, offsetting the total cost.

    Say I spend 2400 on 3 PCs (including OS) and you spend 3000 on 3 Macs. Performance is identical. It will cost me 300 to upgrade each one to Win7. It will cost you 30$ to upgrade all of your Macs. 2700 vs 3030, Interesting. I will have to go through another version of Win7 in order to catch up with you in cost. And I'm being generous with respect to the difference in price before upgrades.

    But, you know, you can install it on as many Macs as you'd like, so go nuts. Just don't pretend you're somehow spending less than those who buy Windows licenses.
  • anactoraaron - Sunday, July 24, 2011 - link

    Sure, but let's compare apples to apples (pun intended). If Microsoft were to charge $150 for what little differences there are from 10.6 and 10.6 + hybrid iOS called 10.7 windows discs would never sell (who the hell buys MS discs retail that reads AT anyway?? Newegg has always sold oem discs MUCH cheaper-wait apple person NM). But to sit there and tell me that there isn't any major changes from XP to 7... that's just ridiculous.
  • xyn081s - Monday, August 1, 2011 - link

    I think you're the one who missed the point. Even with all these Win licenses, it'll still be cheaper than a Mac. Plus, you can get the Family pack, 3 licenses for $150...
  • ex2bot - Friday, August 5, 2011 - link

    I know this comment was a few days ago, but I had a laugh at your comment, so I just had to open my digital mouth and reply:

    "2400 for 3 PCS ($800 ea.) and $3000 for your [POS] Mac".

    If you paid $40,000 for three Chevy Malibus and I paid $80,000 for my one souped-up Corvette" I would have gotten RIPPED OFF! (No, actually I would have received A LOT OF TICKETS!!)

    A better comparison is

    $800 PC vs. $1400 iMac . Not 800 vs. 3000. * Incidentally, you can sell your used Mac for a lot more than the technically equiv. PC. I've used that to upgrade my Macs several times.

    -Ex2bot
    Mac Fanbot

    * Think an $800 PC = Mac Pro? The Mac Pros have Xeon processors. You know better than I that Xeons are $400 or $500 each. The cheapest Mac Pro has *dual* E5620s @ 2.66. You can't build a octo-core Xeon machine for $800. And you've got to have a motherboard and a, what, case? Power supply? And a few other parts, right?
  • nafhan - Wednesday, July 20, 2011 - link

    So, you bought four copies of Windows for a single computer? You may be the only person to have done this... A more typical experience over that time period is: Windows XP "free" with new PC, and $100 to upgrade to Windows 7.

    With the amount of money you spent on OS licenses, you could have purchased both a Win XP computer (OS included) and a Windows 7 box (OS included) outright.

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