Final Words

One mistake I believe a lot of members of the press make is assuming that today's two-horse race is representative of the future of this industry. While Apple and Google are clearly out to a substantial lead, there are still more revolutions that will take place between now and when the mobile market finally matures. I'm not saying that Apple or Google won't end up on top, I'm just saying that it's not guaranteed they will either.

If you accept the philosophy that current leaders don't dictate future winners, then the market becomes much more interesting. For starters, it treats everyone as a potential leader. It also lets you focus on the value each player brings to the table, rather than the efforts of one.

The PlayBook is a reasonable experiment for RIM, but I need to see more to really recommend the tablet. We've been burned one too many times by companies serious about this market that have just fallen short on promises to keep things updated (ahem, Microsoft, Palm). RIM is hinting at something new every 6 - 8 weeks, and if that's truly the cadence then we very well might see the PlayBook turn into a significant player by the end of the year.

RIM definitely has the existing market to sell into. In fact, I'd say about the only type of user who should consider a PlayBook on day one is someone who already has a BlackBerry. If you have a BlackBerry and can't give it up but want a better browsing/media playback/consumer experience alongside it, the PlayBook is an excellent path to that. RIM was very smart in its implementation of BlackBerry Bridge. Keep all sensitive data on the BlackBerry, encrypt its connection to the PlayBook, but let you use the PlayBook to bring you what you're missing from the Android/iOS experience without having to carry two phones. Even though you're adding a second device to your mix, the PlayBook at least gives you a larger form factor to work with when you can use it.

It's everyone else that RIM really needs to convince. For your general consumer, the PlayBook is just missing apps (no email, no calendar, no Netflix, no Twitter). Although RIM would have you rely on webmail, I just don't believe that's ideal when both Apple and Google are shipping tablet optimized email clients today. RIM clearly has a plan to address these concerns, I'm just curious to see how long it takes to mature the PlayBook.

Ignoring immediate purchasing decisions, there are some things that RIM has done very right with the PlayBook. Full frame rate playback of 1080p High Profile H.264 content is a huge win. NVIDIA is promising this with Kal-El but RIM and TI deliver it here today. The only thing that's missing is support for .mkv containers and more audio codecs before we can really start putting tablets through our media streamer test suite.

With the exception of BlackBerry Bridge apps, multitasking is ridiculously smooth on the PlayBook. I've never been happy with Apple's multitasking UI and I've been dying for someone to copy webOS since its introduction, so kudos to RIM (and Palm). RIM does have to work on reducing application launch time and providing a consistent 60 fps experience across the OS. The issue with a super smooth UI is that the times when it isn't perfectly smooth really stand out.

I'm glad to see RIM experimenting with form factors. After using the Galaxy Tab 8.9 at CTIA I felt that may be the perfect balance between portability and functionality. The 7-inch PlayBook doesn't do the balance between functionality and portability as well, but it is small enough to actually carry around with me on a semi regular basis.

Battery life could use improvement. I'm not sure if this is an OS thing, battery capacity limitation or SoC problem, but it's real. While I don't normally have to worry about charging my iPad regularly, I do have to worry about charging the PlayBook.

There's a lot to like about the PlayBook, but unless you're an existing BlackBerry user you're better off waiting to see where RIM takes this thing.

Updates and Platform Readiness
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  • gentrfunk - Saturday, April 16, 2011 - link

    Hi Folks,

    Anyone have any info on how messages are passed back and forth between the kernel? I'm interested in the fact that microkernel systems typically had problems in some cases locking up the cue with multiple rapid input (e.g. mouse clicks, etc)...

    any thoughts?
  • mavricxx - Tuesday, April 19, 2011 - link

    The thing about this tablet is that you gotta give it time to mature. Right now is at its infant state where there are little apps, and the software is still being refined. I will say that the best thing about this tablet that sets it apart from Android is that you won't have different iterations of say Honeycomb 3.0 and having to wait forever for updates. One good thing RIM has going for it is its reputation for kicking out updates. Hopefully, it kicks it in turbo and lots of GOOD apps start coming out. Another thing I'd like to point out that NONE of the reviews have applauded RIM for is the standard MicroUSB charger which all phones use now a days. This is a big deal as if you happen to lose your charger its no big deal. I hope to see a lot of cool and useful gadgets for this device as well. One major thing I see that RIM screwed up besides the whole email/calendar/contacts thing was the absence of expandable memory; Had they added a FULL size SDXC card support they would have blown this thing to another level. A couple of things I'd like to see with the upcoming updates are: Free turn-by-turn Nav, universal search and maybe some full free FPS(Call of duty)/racing(need for speed)/action(Grand theft auto)/RTS(Company of heroes) games to make this thing worthwhile to buy. Lastly, I think RIM could have made this thing more desirable to purchase as well by including headphones, USB adaptor and an HDMI adaptor.
  • worldbfree4me - Tuesday, April 19, 2011 - link

    This year, Tablets will probably be only 2nd to HDTV's in Black Friday advertising. I like my iPad 1, but it is lacking in a lot of areas. I think that the features I crave on the HTC View (Stylus Input), Black Berry and HP WebOS (Bridge), and True Multitasking will eventually find their way onto the rest of the pack and by this time next year we will finally see complete Tablets with I/O galore (HDMi Mirroring,USB 3.0, BT 3.0, MicroSD etc). With Amazon leading the Cloud Storage Charge, on device storage will become not so this keeping retail prices nominal. Even right now because of my distrust in Apples’ walled garden. I have no Music or Videos stored locally on my iPad. Sugar Sync, Evernote, Drop Box, and of course Gmail rounds out my storage albeit virtually.

    Thanks for another great analysis!
  • mblair - Wednesday, April 20, 2011 - link

    The RIM playbook is a game changer. The slick, easy to use interface and true multi-tasking make it a dream to use. Its Flash execution is flawless. I was surprised how many times I needed Flash. It made my Ipad almost useless some of the time.

    The best feature for me is Blackberry Bridge. A Wi-Fi tablet but with my blackberry in my pocket and Bluetooth, I can operate 3G. I can't do that with my Wi-Fi only Ipad! And I don't need two user accounts or an extra monthly fee.

    It did not take me long to get used to the Blackberry paradigm. Now I take it everywhere, it is small enough to be truly portable. Battery life is OK, not spectacular but pretty good. The video rendering is world class.

    I use gmail so the browser is all I want or need most of the time. I have my Blackberry for email from work and when tied to the Playbook I can use the larger screen seamlessly. The Playbook gives me all I want.

    Good bye Apple. It has been a slice.

    I love it. I have given my son the Ipad. He wants a Playbook. Maybe later.
    Michael Blair
  • Shadowmaster625 - Friday, April 22, 2011 - link

    This is a screenshot from a flash game running on IE9: http://grab.by/9WxQ

    There are huge gray sections that are failing to render or whatnot. The sections grow over time. It looks really bad. This doesn't happen on firefox. But the game does run faster on IE9, for whatever that is worth... obviously not much.
  • exprimarelibera - Monday, July 18, 2011 - link

    I bought one today, more than four months after this article and still no email application available. I'm pretty disappointed, after all that's what made RIM what they are.

    http://www.exprimarelibera.ro/2011/review-m-am-juc...
  • No Netflix Streaming - Sunday, November 27, 2011 - link

    This tablet DOES NOT STREAM NETFLIX. The Netflix app only queues discs. Contact Blackberry Before You Buy and Demand a Netflix Streaming App.

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