Industrial Design & The Future

The original iPad was a device followed by so much hype and anticipation that inevitably, upon launch, it became one of the most polarizing products to launch in the last few years. It also became a huge hit, infusing life into the previously flatlining tablet market, and that's where the iPad 2 comes in.

The industrial design changes are very much in line with what we saw with the 4th generation Apple handhelds. The design language used for the iPhone 3G/3G-S and iPod touch 2G/3G was based on accelerating curvature continuity (known as G3 continuity in industrial design terminology), in contrast to the tangentially continuous design (G1 continuity) found on the original iPhone. What this meant, basically, is that the first iPhone had a relatively flat design, whereas the 3G/3G-S had a gently crowned back that aimed to fit the contour of one's hand.

The original iPad foretold the future of Apple's design language, using a similarly curved back but dumping the blended G3 curvature on the sides for hard edges that met the front face in a perpendicular manner. The iPhone 4 went a step further, with a flat back in addition to the sides. The front profile kept the same rounded corners that every other Apple device has, but the top and side cross-sections end up being rectangles, with all four faces meeting perpendicularly. I'm thinking Apple chose to do this to accomplish two things: being able to use glass for both the front and back faces, as well as to give the iPhone line some separation from the iPod and iPad lines.

The fourth generation iPod touch reaffirmed the notion that Apple was moving back to flatter, more rectangular designs. The use of aluminum instead of glass meant that there wasn't a need for a completely flat back; the predominantly flat back of the iPod tapers to meet the front face at the edges using a short continuous curve.

After seeing the newest iPod touch, I guessed that the second generation iPad would carry rather similar lines. I definitely didn't expect the iPad 2 to be so thin, but overall, it was pretty much in line with what I was expecting.

Another significant aspect to the industrial design changes is the addition of a white-bezeled iPad. The back of both black and white models are the usual anodized aluminum, though the texture of the anodizing on the iPad 2 (as well as the latest MacBook Pros) seems to be a different, smoother one than on previous aluminum Apple devices. Apple seemed to have moved to black bezels on almost all of its products, other than the vaporware-esque white iPhone 4, but between the iPad 2 shipping in white and a promised spring release for the white iPhone 4, it shows that Apple is trending back towards white devices.

The interesting question to ask here is how much we can read into Apple's future designs given the iPad 2, and unfortunately, that isn't a whole lot. It's always difficult to tell with Apple, but it wouldn't surprise me if the iPhone 5 ended up using a very similar design to the iPhone 4. Since the antenna problem is mostly solved (see the antenna diversity on the Verizon iPhone 4), Apple probably doesn't need to do a whole lot to the design for the next generation iPhone. Other than the signal attenuation issues, the iPhone 4 was an amazing piece of hardware, one that Apple spent a lot of money developing. It doesn't make sense for them to turn around and dump it on another ground-up redesign, especially when the 4 is still very competitive from a hardware standpoint. And at this point, I doubt they would focus so much on releasing the white iPhone in spring if they weren't planning on using a very similar chassis for the iPhone 5 that should launch in June.

Given past history, if the iPhone doesn't get a redesign, neither will the iPod touch. Both of the generation 5 handhelds will probably get some form of the A5 SoC, potentially underclocked like the A4 in the iPhone 4. What is more difficult to predict is the 3rd generation iPad. Since we don't really have an established cadence for the iPad, it's hard to say anything about the iPad 3 without reading too much into the iPad 2 launch. I'd say its safe to assume there will be a 6th generation Apple SoC (presumably named the A6), and if I was a betting man, my money would be on at least some form of redesign or at least an ID refresh, but again, with Apple, you really never know.

The iPad 2 The Right SoC at the Right Time: Apple's A5
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  • Shadowmaster625 - Monday, March 21, 2011 - link

    If that is true then why not focus on that? I still have yet to read anything on anandtech about remote desktop on a tablet. How powerful does a tablet need to be to stream 1-2 mbps compressed images of my desktop over wifi? I can skin my desktop to make it look more like a mobile OS. Touch commands can be fairly easily emulated and transposed into mouse commands. Audio doesnt require much bandwidth. Only video would present a problem, but even then it really doesnt take all that much hardware to play a video. Yet all I see are horrible implementations of remote desktop.
  • marc1000 - Monday, March 21, 2011 - link

    i remember reading here at AT that the Nokia N8 could be used to drive an HDMI display and hooked to an keyboard/mouse, to "simulate" a pc-like experience . and now the Ipad2 does the same thing, but 1 year later.

    IMHO all that apple does is beautifull, but they charge the price for the "beautifullness" of their products.

    well, I just want a tablet/smartphone that works, so I will wait until these prices drop... until then I will live with my Htc HD (1st gen.. ugly!)
  • Watwatwat - Monday, March 21, 2011 - link

    almost feels like i learned something:D
  • Jayman30 - Monday, March 21, 2011 - link

    Maybe the iPad doesnt fit into a busy techbloggers "workflow" but as a consumer device it's an incredible gadget. My ipad 1 is used daily and has never sat on a shelf unused for more than a few hours. I reach for it first instead of my iPhone or clunky Gateway laptop for 90% of my daily computing needs. It has incredible performance, portability, battery life, and overall utility.

    I can buy & read books, download and play great games, movies and music quickly and easily. Great Email and web surfing are just icing on the cake! Works great for me!

    FYI. iPad 1 costs $399 now.
  • cotak - Tuesday, March 22, 2011 - link

    I am with the staff at anand. I use an iPhone 4. It's nice fo getting a little reading of news etc done. And I have looked at the iPad and I have consider getting one. And likely I will have one but not for myself. It'll be too limiting for me to use. For my fiancee though it's perfect since on a regular week she can go 5 6 days without powering up her computer.

    So is there s market for tablets? Maybe but I don't think it's big as various peope like to think it could be. And the fall out from that might be pretty big. Nvidia's betting on it, moto has only recently make it back into the black, and rim seems to have concentrated on the playbook over improving their last series of phone release. So maybe some of these players might not be be best stocks to hold for the medium term...

    Anyhow tablets are useful for light use. But for people who use their devices/technology enought to justify spending regularly on technology, it might be too small and too slow. And really isn't the repeat buyer the important one I the market? My fiancee could get a iPad 1 and happly use it for the next 6 years without considering buying a new one. If people like that are the market, it's not going to be as big as some people in wall street seems to think.
  • vshin - Tuesday, March 22, 2011 - link

    The one thing I'm surprised that isn't getting as much coverage is that small text is actually harder to read on the Ipad 2 than on the Ipad 1. Some folks chalk this up to being "spoiled" by the Iphone 4's retina display but it's actually because Ipad 2 implements heavy use of anti-aliasing, which can't be configured or turned off. I find my eyes tiring very easily as I browse the web or read on iBook in portrait mode.
  • speedkills - Tuesday, March 22, 2011 - link

    I noticed over and over in the review people came back to the point that the current app switching functionality is a very poor user experience. It's too bad Apple isn't enabling the multi-touch gestures for multi-tasking by default as they work very well and while they are not for general release it would be nice to see Anandtech weigh on them to see if they feel they should be included in iOS 5 or if they feel a better implementation is needed.

    Personally both my girlfriend and I have been using them and absolutely loving them. A four finger swipe up shows the multi-tasking bar instead of having to use the double-tap but 95% of the time a simple four finger swipe left or right is sufficient swapping between your most recently used apps. It makes it very easy to do something like copy a bit of text out of a web page, swipe over to Evernote and make a note, then swipe back to Safari and continue surfing.

    It's really too bad Apple chose to hide them by default (my guess is they want to save them for the iPhone release to make iOS 5 look like a bigger jump in functionality) because they are a great and much needed addition to the iPad 2.
  • Mac Ike - Tuesday, March 22, 2011 - link

    First of all this was great and extensive review,thank you very much! I have used Windows computers everyday at Work since Windows 3.1,I enjoy all Computers,but Macs are more stable more elegant,easier-to-use,and hold their value longer! I'm not trying to make Windows-users/lovers change to my preferences. I have not purchased an ipad yet,even though I can see many uses for it,and enjoy using iPads. I want ALL OF THE POWER I could possibly need with me,at all times,so I carry my 17-inch MacBook Pro for those times; when not practical I carry my iphone 4. Serious workloads might send me to my imac,it deprnds on ehere I am and what i need to do or what I can do in the environment that I'm in.
    Since I enjoyed the ipad 1,it only stands to reason that I would enjoy ipad 2,because the speed increase,cameras,weight-reduction,...can only enhance the experience! I am always amazed by the rude,idiotic,self-centered opinions and insults expressed on these Forums! If YOU don't want or need an ipad (or iPhone/Mac),then buy what YOU like! Why insult someone else,for THEIR DECISIONS or PURCHASES?? it's almost always a cheaper or alternative choices you can make. I give less than a Damn if you like another brand more,or feel that Apple's prices are too high!! If you want a cheaper computer,don't need a tablet,can't see the value of design/workmanship/elegance of OS &Hardware,hardware-software integration,good,buy your low-priced,cheap shit,and leave the rest of us alone,so that we can enjoy what WE LIKE! I don't ask any Apple-Haters or Fence-Sitters to purchase my products for me,so it's just amazing how people feel that you're an Apple-Fan Boy or Girl if you prefer Apple products! If I want a $60,000 Car,and you feel it's worth it(V-8 or not),and you can get a car for $20,000,why should your choice determine mine?? If you Windows-trolls don't like Apple-gear,why come to Apple-topics to complain about SOMEONE ELSE's choices?? Rude,immature,and Stupid!
  • rice2999 - Tuesday, March 22, 2011 - link

    Dear anand

    There is nothing about screen brightness setting to go with the battery life testing. Did you use 50% default brightness? Xoom screen is dimmer than ipad/ipad2. Though it can be argued, it is not exactly fair to compare battery life while the screen is on different brightness, since screen is probably the one uses the most battery.

    I forget where I saw it, someone else actually used a meter to measure the brightness and adjusted the brightness to the same before testing the battery life.
  • Sabresiberian - Wednesday, March 23, 2011 - link

    Every editor said what I've been saying all along about tablets - they are coolz toyz, but when people start trying to use them, they will find they aren't as handy as either a laptop or a smartphone and they'll be returned or be gathering dust somewhere. Except for niche uses, such as book readers and possibly media device controllers in the home, something like that, tablets are a fad - in my opinion, of course.

    That being said, they do have innovative technologies I think notebook manufacturers should pay strong attention to and add to their products (netbooks and notebooks). There are things the netbook/notebook can do a tablet's form factor prohibits (add a keyboard to a tablet and it really isn't a tablet any more now, is it?), but there is no reason the notebook should lack any feature a tablet has (except to save money on very low-priced budget models).

    As to this thing having enough power to replace a "mainstream" computer if attached to a monitor and keyboard - right. I'll run out right now and buy one to play World of Warcraft on - or isn't that "mainstream" enough for you?

    Won't be long now and a device this size will be able to replace what we consider to be a power-house PC these days - but then what will the power-house PC build be like then?

    ;)

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