Industrial Design & The Future

The original iPad was a device followed by so much hype and anticipation that inevitably, upon launch, it became one of the most polarizing products to launch in the last few years. It also became a huge hit, infusing life into the previously flatlining tablet market, and that's where the iPad 2 comes in.

The industrial design changes are very much in line with what we saw with the 4th generation Apple handhelds. The design language used for the iPhone 3G/3G-S and iPod touch 2G/3G was based on accelerating curvature continuity (known as G3 continuity in industrial design terminology), in contrast to the tangentially continuous design (G1 continuity) found on the original iPhone. What this meant, basically, is that the first iPhone had a relatively flat design, whereas the 3G/3G-S had a gently crowned back that aimed to fit the contour of one's hand.

The original iPad foretold the future of Apple's design language, using a similarly curved back but dumping the blended G3 curvature on the sides for hard edges that met the front face in a perpendicular manner. The iPhone 4 went a step further, with a flat back in addition to the sides. The front profile kept the same rounded corners that every other Apple device has, but the top and side cross-sections end up being rectangles, with all four faces meeting perpendicularly. I'm thinking Apple chose to do this to accomplish two things: being able to use glass for both the front and back faces, as well as to give the iPhone line some separation from the iPod and iPad lines.

The fourth generation iPod touch reaffirmed the notion that Apple was moving back to flatter, more rectangular designs. The use of aluminum instead of glass meant that there wasn't a need for a completely flat back; the predominantly flat back of the iPod tapers to meet the front face at the edges using a short continuous curve.

After seeing the newest iPod touch, I guessed that the second generation iPad would carry rather similar lines. I definitely didn't expect the iPad 2 to be so thin, but overall, it was pretty much in line with what I was expecting.

Another significant aspect to the industrial design changes is the addition of a white-bezeled iPad. The back of both black and white models are the usual anodized aluminum, though the texture of the anodizing on the iPad 2 (as well as the latest MacBook Pros) seems to be a different, smoother one than on previous aluminum Apple devices. Apple seemed to have moved to black bezels on almost all of its products, other than the vaporware-esque white iPhone 4, but between the iPad 2 shipping in white and a promised spring release for the white iPhone 4, it shows that Apple is trending back towards white devices.

The interesting question to ask here is how much we can read into Apple's future designs given the iPad 2, and unfortunately, that isn't a whole lot. It's always difficult to tell with Apple, but it wouldn't surprise me if the iPhone 5 ended up using a very similar design to the iPhone 4. Since the antenna problem is mostly solved (see the antenna diversity on the Verizon iPhone 4), Apple probably doesn't need to do a whole lot to the design for the next generation iPhone. Other than the signal attenuation issues, the iPhone 4 was an amazing piece of hardware, one that Apple spent a lot of money developing. It doesn't make sense for them to turn around and dump it on another ground-up redesign, especially when the 4 is still very competitive from a hardware standpoint. And at this point, I doubt they would focus so much on releasing the white iPhone in spring if they weren't planning on using a very similar chassis for the iPhone 5 that should launch in June.

Given past history, if the iPhone doesn't get a redesign, neither will the iPod touch. Both of the generation 5 handhelds will probably get some form of the A5 SoC, potentially underclocked like the A4 in the iPhone 4. What is more difficult to predict is the 3rd generation iPad. Since we don't really have an established cadence for the iPad, it's hard to say anything about the iPad 3 without reading too much into the iPad 2 launch. I'd say its safe to assume there will be a 6th generation Apple SoC (presumably named the A6), and if I was a betting man, my money would be on at least some form of redesign or at least an ID refresh, but again, with Apple, you really never know.

The iPad 2 The Right SoC at the Right Time: Apple's A5
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  • Anand Lal Shimpi - Monday, March 21, 2011 - link

    The Xoom review was really written from the perspective of an iPad alternative, while I felt like we covered much of what made the iPad 2 different in our preview and wanted to focus on the bigger picture in the review.

    The Xoom's multitasking and notifications I believe make it easier to integrate into my workflow, but still not perfect. However Apple has been ergonomics than the Xoom, seemingly better (non-Flash) webpage compatibility, better stability and a smoother UI so it's a tradeoff.

    Personally, I'd probably carry the iPad 2 thanks to improved ergonomics (especially with a smart cover) and non-smooth UI frame rates do bother me. But given my workflow neither is sufficient for me to use exclusively when traveling. That's why I mention that both camps have things to work on, whichever gets there first should get your money if you're really on the fence.

    Take care,
    Anand
  • Death666Angel - Sunday, March 20, 2011 - link

    How do you get to the number in the chart? It would make sense to use the average of all 4 displays, but you don't seem to do that:
    406 + 409 + 352 + 354 = 1521
    1521 / 4 = 380,25 ~ 380
    Am I missing something here?
    Also, the contrast should be 861:
    966 + 842 + 778 + 859 = 3445
    3445 / 4 = 861,25 ~ 861
    Black levels should be better however:
    0,42 + 0,45 + 0,49 + 0,41 = 1,77
    1,77 / 4 = 0,4425 ~ 0,44
  • kmmatney - Sunday, March 20, 2011 - link

    The point of having the numbers separate was to show the difference between the WiFi and "WiFi+3G" versions.
  • Death666Angel - Monday, March 21, 2011 - link

    And my question wasn't about that at all. The numbers in the actual charts they use for comparison against the iPad1 and the Xoom are not corresponding to any of the 4 distinct iPad2s. So I was wondering where they got the numbers from, if they averaged them or whatnot. If they did average them, then they made a few mistakes in the process. :-) If they got them through some other means it would still be interesting to know which they used.
  • buff_samurai - Sunday, March 20, 2011 - link


    speaking about workflow.

    I am running a small consulting company for food/pharma industry, my expertise is in analytical instrumentation. Right now I'm using a beefy PC for CAD/backups and IP4/ipad for everything else: emails, project management, crm and documentation all squeezed into a small and portable device (terminal).

    Although I am not 100% happy with exchange support in iOS, security, syncing etc I see myself more efficient then ever and that simply means more time/money in my pocket.

    Lets try a common scenario: in a car, take a call, pull over, grab a laptop from a bag, power up, check some details, email couple of pdfs and do all that with customer hanging on the phone. Repeat the whole thing 10 times or more - you will see where I am coming from. Or try to carry your laptop around any mid size production line, control room and boardrooms and impress other engineers with questions like: 'where can I plug my laptop' at the same time.

    I can understand that for most of heavy laptop users ipad is just useless but lets face the fact that there are millions of professionals on the road and all they care for is better response time and flexibility.

    I could spend hours listing applications where no PC (portable or not) can match a tablet but the bottom line is: when moving to new tech we need to overcome our habits first. ipad, xoom and other are like a nice and shiny screwdriver but you will never find a use for it with pockets full of nails. That means no reviewer should ever comment on any device without actually making it a primary tool for couple of months: and if there is no time/money for it - just focus on things that are traceable or you may use your reputation.
  • darwiniandude - Sunday, March 20, 2011 - link

    I always love Anandtech reviews, they cover 'everything' really well, advantages and flaws with equal gusto.

    Thanks!

    Two points:
    1) Page 19 I think you're referring to iDisk, not iDrive. Doesn't really matter unless someone trys to Google it.

    2) With regard to web browsing, I know you're comparing these units as shipped, but I strongly recommend pro users consider 'iCab' from the AppStore, I don't use Safari much anymore. Propper tabs, full screen, downloading, browser user agent ID spoofing, way more powerful. Scroll pad to quickly navigate huge pages, gestures etc. Tt's very anti-iOS in that it's insanely powerful rather than designed to be simple, but I love it, specifically options like 'open bookmark in new tab' and 'open links from different domain in new tab' very customisable, plugins, blah blah blah. Anyway. It has Desktop style tabs. I wouldn't suggest you change the article, or review this or other 3rd party browsers because it's kinda beyond the scope of the review of the device, but it would be nice if people knew there were alternatives to give a more desktop style (still sans-flash) browser.
  • pja - Sunday, March 20, 2011 - link

    I have really wanted an iPad ever since they were released. Several months ago I had the money (the previous barrier to acquisition) so I went looking. I didn't want the 3G version, WiFi would be fine. But I knew I would not be happy unless I got the one with maximum ram. Well in Australia that was going to cost me over AUD1,000 (I thought they were much cheaper :-( ).

    Just before this I had built myself a new desktop with an AMD processor and graphics card; see I'm a fan of AMD (but not a bigot). So might I be better off with a netbook rather than an iPad. AMD had recently released the Brazos range. So I started to do some research.

    The result was my purchase of a Toshiba NB550D (the sexy orange one) which is a "little under-done" with the C50 Fusion Processor, only 1 Gb of memory and Windows 7 Starter. I have upgraded the memory to 2 Gb (still not enough) and installed Windows 7 Home Pro.

    The Toshiba is about the same size as an iPad but is much more functional, it has all my desktop PC's apps installed (particularly my favourite text editor (EditPlus), my browser (Firefox) and all the same bookmarks, etc. etc.) so when I travel I have everything I need and I didn't need to learn how to use new software.

    I still think the iPad is a great bit of gear but that's when I use the right side of my brain. My left side says "where's the value proposition?" We are all different but for me the left side of my brain always tends to win over the right side. I am very happy with "my" iPad alternative; more memory and the C-350 processor would be good (but not the larger form=factor that seems to entail). Oh! I forgot to say that the total cost of the Toshiba (including hardware and software upgrades was about AUD675 - more than AUD325 saving!

    Regards,
    Peter
  • Deepcover96 - Sunday, March 20, 2011 - link

    Great review. Anandtech's reviews are always well worth the wait. They are always thorough and I always learn something. I agree that it is a luxury device and it is hard to justify it for getting work done. I still purchased an iPad 1. I recently sold it to buy the iPad 2, as soon as I can find one. I do think you downplay how important the app selection is on iOS as compared to Android.
  • name99 - Sunday, March 20, 2011 - link

    Reading the summary of what all three authors think of iPad feels to me like someone who buys an iPod because it has calendar and contact functionality, and then is upset/surprised that it isn't a Palm.
    iPad is not a REPLACEMENT for a laptop/desktop, it is an AUGMENTATION. You use each for what they are good at. If you find yourself spending most of your time traveling and you need a full-featured computer during that time then, sure, adding iPad to the mix is stupid. But if you already have a laptop, and can afford it, iPad makes certain tasks a lot more pleasant.

    For my part, for example, my primary use for iPad is reading technical PDFs using Good Reader. I could read these on a laptop, but the keyboard really gets in the way (not to mention that the aspect ratio of the screen is inappropriate). If you don't do much reading of technical PDFs, this might seem dumb to you --- but I DO spend many hours a day reading these PDFs and I appreciate a tool that does the job properly, just like a professional carpenter doesn't use a $5 saw he bought at Walmart.

    The future of computing is not one device that does everything; it is multiple devices all optimized to a particular human form factor, that all work together --- an iPod nano AND an iPhone AND an iPad AND a laptop AND a desktop. Criticism of something germane to this vision is legitimate and sensible (and Apple's flailing regarding how much of the file metaphor it wants to present to users is a legitimate part of this criticism.) But complaints whose primary structure is "this device doesn't work exactly like a device I already own" is just stupid --- like complaining that a bicycle isn't a car.

    It's perfectly reasonable to say that you don't have a use for a certain class of device, especially because you already use something more powerful. I, for example, have no use for a Tivo or a video streaming devices like WD Live or Roku --- I have a full-fledged computer hooked up to my TV. But it is unreasonable to go further than that, and I've observed plenty of non-techy people who are very happy with their WD Live's or Tivos.
    It's even more unreasonable to complain that "Tivo sucks because it doesn't play DVDs".

    Use some sense. Don't keep trying to use iPad for things it is no good at. Keep in the bedroom, and use it to read, or to look up something quickly on the net, or to play a movie just before you go to sleep. Don't be insane and try to write a novel on it.
  • pja - Monday, March 21, 2011 - link

    "iPad is not a REPLACEMENT for a laptop/desktop, it is an AUGMENTATION. You use each for what they are good at. If you find yourself spending most of your time traveling and you need a full-featured computer during that time then, sure, adding iPad to the mix is stupid. But if you already have a laptop, and can afford it, iPad makes certain tasks a lot more pleasant."

    You must have either too much cash or too much time on your hands or both. A good business class laptop is AUD1,500+ while a top of the range iPad is AUD1,000 + here in Australia.

    It seems to me when you think about the iPod with your left brain there is very little functionality that a good netbook does not do both better and cheaper. However, I would agree that when you let your right brain rule then all of a sudden the iPad becomes a irresistible thing that you must possess. Unfortunately for me my left brain clicks in when I pull out my credit card.

    Peter

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