Industrial Design & The Future

The original iPad was a device followed by so much hype and anticipation that inevitably, upon launch, it became one of the most polarizing products to launch in the last few years. It also became a huge hit, infusing life into the previously flatlining tablet market, and that's where the iPad 2 comes in.

The industrial design changes are very much in line with what we saw with the 4th generation Apple handhelds. The design language used for the iPhone 3G/3G-S and iPod touch 2G/3G was based on accelerating curvature continuity (known as G3 continuity in industrial design terminology), in contrast to the tangentially continuous design (G1 continuity) found on the original iPhone. What this meant, basically, is that the first iPhone had a relatively flat design, whereas the 3G/3G-S had a gently crowned back that aimed to fit the contour of one's hand.

The original iPad foretold the future of Apple's design language, using a similarly curved back but dumping the blended G3 curvature on the sides for hard edges that met the front face in a perpendicular manner. The iPhone 4 went a step further, with a flat back in addition to the sides. The front profile kept the same rounded corners that every other Apple device has, but the top and side cross-sections end up being rectangles, with all four faces meeting perpendicularly. I'm thinking Apple chose to do this to accomplish two things: being able to use glass for both the front and back faces, as well as to give the iPhone line some separation from the iPod and iPad lines.

The fourth generation iPod touch reaffirmed the notion that Apple was moving back to flatter, more rectangular designs. The use of aluminum instead of glass meant that there wasn't a need for a completely flat back; the predominantly flat back of the iPod tapers to meet the front face at the edges using a short continuous curve.

After seeing the newest iPod touch, I guessed that the second generation iPad would carry rather similar lines. I definitely didn't expect the iPad 2 to be so thin, but overall, it was pretty much in line with what I was expecting.

Another significant aspect to the industrial design changes is the addition of a white-bezeled iPad. The back of both black and white models are the usual anodized aluminum, though the texture of the anodizing on the iPad 2 (as well as the latest MacBook Pros) seems to be a different, smoother one than on previous aluminum Apple devices. Apple seemed to have moved to black bezels on almost all of its products, other than the vaporware-esque white iPhone 4, but between the iPad 2 shipping in white and a promised spring release for the white iPhone 4, it shows that Apple is trending back towards white devices.

The interesting question to ask here is how much we can read into Apple's future designs given the iPad 2, and unfortunately, that isn't a whole lot. It's always difficult to tell with Apple, but it wouldn't surprise me if the iPhone 5 ended up using a very similar design to the iPhone 4. Since the antenna problem is mostly solved (see the antenna diversity on the Verizon iPhone 4), Apple probably doesn't need to do a whole lot to the design for the next generation iPhone. Other than the signal attenuation issues, the iPhone 4 was an amazing piece of hardware, one that Apple spent a lot of money developing. It doesn't make sense for them to turn around and dump it on another ground-up redesign, especially when the 4 is still very competitive from a hardware standpoint. And at this point, I doubt they would focus so much on releasing the white iPhone in spring if they weren't planning on using a very similar chassis for the iPhone 5 that should launch in June.

Given past history, if the iPhone doesn't get a redesign, neither will the iPod touch. Both of the generation 5 handhelds will probably get some form of the A5 SoC, potentially underclocked like the A4 in the iPhone 4. What is more difficult to predict is the 3rd generation iPad. Since we don't really have an established cadence for the iPad, it's hard to say anything about the iPad 3 without reading too much into the iPad 2 launch. I'd say its safe to assume there will be a 6th generation Apple SoC (presumably named the A6), and if I was a betting man, my money would be on at least some form of redesign or at least an ID refresh, but again, with Apple, you really never know.

The iPad 2 The Right SoC at the Right Time: Apple's A5
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  • name99 - Sunday, March 20, 2011 - link

    "you cant be a very tech inclined person if if you think you are, if you dont know that 1.2 GHz quad core arm cortex is coming later this year and so most tech people are waiting on that to happen"

    Really? You're going to buy that crappy 1.2GHz quad core A9? You're not going to wait the even better 1.8GHz quad core A15 that will be available in late 2012? Sucker!

    Personally I think that if you buy now, before the 802.11s wireless spec is standardized, and before the chipsets support OpenGL 6, you're just throwing your money away. But I tell you, come 2020, that's going to be one SWEET rig that I finally get round to buying.
  • CZroe - Sunday, March 20, 2011 - link

    "Just to test it out, I shot a series of videos of my car and stitched them together using iMovie, then added some titles and a soundtrack."

    I found iMovie completely useless on my iPhone 4 and iPhone 3GS because I could not combine two clips/videos nor could I make a runing commentary with titles.

    Are you sure that the iPad 2 version can do this or were all the "videos" in the "series" made from the same longer video?
  • CZroe - Sunday, March 20, 2011 - link

    "Lately Apple has been trying its hand at first party case solutions. It stated with the bumper on the iPhone 4, carried over to the original iPad, and continues now with the iPad 2."
    When you fix that typo ("stated" instead of "started"), you may also want to correct that fact about what came first.

    The iPad launched before the iPhone 4 so the official iPad case launched before the iPhone 4 bumper case, unless I somehow missed it and the official iPad case came out mid-life for the iPad.
  • darwiniandude - Sunday, March 20, 2011 - link

    pja: The 64gb 3G version was at most $1049 AUD rrp, before the price drop, the 64gb WiFi one was $899 AUD rrp. The 64gb WiFi was never $1100 AUD unless you were looking at eBay pricing while stock was scarce. Anyway as this article states, the iPad, provided it does what you require, is a great combination of battery life, weight and size. Tablets certainly aren't for everyone though.

    Deepcover96: Agreed. Hopefully this changes later and I'm sure it will, but for the moment Android has a poor selection of AAA titles. Nothing like Garageband or iMovie, but certainly nothing like Infinity Blade, Nanostudio, Beatmaker 2, World of Goo etc. I'm sure Gameloft and EA will eventually do more, provided they can monitize ok on Android. And for the limitations of iOS apps, I wouldn't be able to have an iPad as my only portable device if it were not for Pages/Keynote/Numbers/TouchDraw/Photogene and so on.

    CZroe: iMovie for iPhone (last year even) could do what you ask after the first update. This year it's greatly improved. A downside to this app and other Apple apps can be a lack of well known gestures. People don't know in Pages that if you hold your finger on an object, swiping with another finger moves it by one pixel, swipe with two moves it by 5 pixels, and so on. Likewise in iMovie, you swipe down through footage like you were cutting it at the playhead to make a cut. Each cut is a faultless transition, but then you can title each cut area separately. So you cut where you want the text to change, and label accordingly. In the new iMovie (only used on iPhone 4 as I sold 1st gen iPad whilst waiting for iPad2) when you import video there are standard iOS movie trim handles over the clip, you only need import the bits you want from each clip. But you could definitely always import more videos into one project in the last version. I think Apple need a modal help "Would you like to watch a short video about iMovie?" dialog or something on the first few launches with a website link, all these apps have their features tucked away so people often think they're less powerful than they are. I'm not sure Apple is choosing the best ratio of controls to expose to the user here. And yes, iPad case came out before iPhone 4, definitely.
  • kschaffner - Sunday, March 20, 2011 - link

    An awesome free web browser for the iPad is Terra, it gives you tabs, has an incognito mode. etc I would definitely check it out.
  • darwiniandude - Monday, March 21, 2011 - link

    Thanks, I'll check it out. I only use iCab as I bought it for iPhone, it got a universal update and I've been happy enough not to bother looking elsewhere. (it does have a 'privacy' mode) also caching of pages for when you're offline. Anyway, I've downloaded Terra and will play with it on the new iPad. It looks nice.
    Ha, there's a Terra Incognito HD game, lol
  • medi01 - Monday, March 21, 2011 - link

    Looking at the rounded back of ipads, ipad2 in particular, it's hard to understand, why the newer version is easier to hold.

    With rounded surface, they both should be harder to hold, and ip2 in particular.
  • darwiniandude - Monday, March 21, 2011 - link

    The original had flat sides, probably about 4 or 5mm, and a giant convex back, domed in the centre. The new one is thinner, has no flat sides (the curve just falls away from the front) but it's more of a bevelled edge, and once you're about 1cm in from the edges the back is perfectly flat.

    Is it easier to hold? Dunno, haven't got mine yet :) But that's what people are saying.
  • thebeastie - Monday, March 21, 2011 - link

    Everyday I use my Ipad even when I don't think about it.
    I use it as my wake up Radio clock via TuneIn Radio app. This app is great as I can go to sleep with the timer and then wake up to Internet radio which beats the hell out of analog radio. I been looking at a digital radio for a while but there is no reason now for me in the world to do that, and digital radios aren't cheap, it is just another device the Ipad as replaced perfectly with much better screen interface, and life time of free updates as app software evolves.

    I think the Anandtech authors here saying that they found them selfs not using their original Ipad1 after a while didn't adapt their imaginations enough of where it can be used, maybe it is something to do with age and being hardwired into their life styles, dare I say it but becoming 'old school'.
    I am wondering how they wake up in the morning, I find it hard to believe there is a better way to wake up in the morning then from an Ipad radio app, if it is about sound quality there are plenty of speaker options.

    For people who don't get it then I say you just don't see things the same way, I would rather shove a pine cone up my backside then wait more then 2 seconds to be able to look at my email. A laptop takes ages to boot up let a lone the loading of the email client.

    The main reason I got an Ipad was because I LOVE to read the paper outside, but the wind blowing the paper around drives me nuts, the Ipad is a killer in this regard.
  • damianrobertjones - Monday, March 21, 2011 - link

    I have an Asus EP121, 4Gb ram, SSD drive, etc. It takes 20 seconds to start from cold onto the desktop. Anotgher 2 seconds to pen my email application.

    Is that fast enough?

    from sleep, we're talking seconds

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