Setting Performance Expectations

AMD provided this slide of PCMark Vantage and 3DMark Vantage performance of Brazos compared to its existing mobile platforms (Danube and Nile):

If you look at the PCMark Vantage numbers you'll see that AMD's E-350 provides roughly the same performance as an Athlon V120. That's a single core, 45nm chip running at 2.2GHz with a 512KB L2 cache. Or compared to a dual core processor, it's within striking distance of the Athlon Neo K325 which features two cores running at 1.3GHz and 1MB L2 per core. The GPU performance however tells a very important story. While AMD's previous platforms offered a great deal of CPU performance and an arguably imbalanced amount of GPU performance, Brazos almost does the opposite. You get a slower CPU than most existing mainstream platforms, but a much better GPU.

In the sub-$500 market, you're not going to get much in the way of a discrete GPU. What AMD is hoping for is that you'll be happy enough with Brazos' CPU performance and be sold on its GPU performance and total power consumption. From AMD's standpoint, there's not much expense involved in producing a Zacate/Ontario APU, making Brazos a nice way of capitalizing on mainstream platforms. The 75mm2 die itself is smaller than most discrete GPUs as well as anything Intel is selling into these market segments.


AMD's Zacate APU, 19mm x 19mm package, 413 balls, 75mm^2 die

The Comparison

Brazos, like Atom, will fight a two front war. On the one hand you have the price comparison. The E-350 will be found in notebooks in the $400 - $500 range according to AMD. That puts it up against mainstream notebooks with 2.2GHz Intel Pentium DC and 2.26GHz Core i3-350M processors. Against these platforms, Brazos won't stand a chance as far as CPU performance goes but it should do very well in GPU bound games. I've included results from a 2.2GHz Pentium dual-core part (1MB L2 cache) as well as a simulated Core i3-350M in the mobile IGP comparison.

The other front is, of course, the ultraportable space. Here you'll see the E-350 go head to head with dual-core Atom, Core 2 ULV and Arrandale ULV parts. AMD's CPU performance should be much more competitive here. From this camp we've got the Atom D510 (close enough to the N550) and a simulated Core i3-330UM. The expectations here are better CPU performance than Atom, but lower than Arrandale ULV. GPU performance should easily trump both.

Introduction CPU Performance: Better than Atom, 90% of K8 but Slower than Pentium DC
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  • jdonkey123 - Tuesday, November 16, 2010 - link

    What are the primary processor-related factors for consumers buying a new mobile PC?

    Battery Life, Price, Form Factor, & Performance (perceived)

    When you look at these factors, it's pretty obvious that this platform fits into a large hole between high-end Atom based offerings and Intel's myriad ULV and non-ULV mobile parts.

    While much of that is obvious from this excellent benchmarks article, what's missing a bit is a compilation of relative power consumption (and by extension, battery life.)

    The most power-hungry Atom system that this is likely to compete against in mobile can be found in the Asus Eee PC 1015PN with a DC Atom N550 + NG-ion. CNet found load power of that system to be 20.66 watts. Compare that to the E-350's 25 watts that you found under similar load (assuming gaming wasn't CNet's test case.)

    In that case, the power consumption is only modestly higher for what seems like at least an equivalent boost in performance and at $429 list, AMD's system looks pretty good!

    I guess I see an upgraded slate of netbooks as the most likely home for this APU and I think that as long as the pricing is there, AMD is actually in a great position to displace a ton of the higher-end Atom parts.

    Ref: http://reviews.cnet.com/laptops/asus-eee-pc-1015pn...
  • Joe Supersales - Tuesday, November 16, 2010 - link

    If you want to test one please contact Joe Jao at www.jetwaycomputer.com, Tel: 510-857-0130 Ext# 128, thanks.
  • gudodayn - Tuesday, November 16, 2010 - link

    With all the noises Intel and AMD makes, I am surprised at the little guy's performance figures, the VIA Nano DC.
    I read the VIA Nano DC review and knew it took out Intel Atom D510 with ease but in the larger picture with desktop CPU numbers, I didn't expect it to do what it did!!!

    I am excited about consumer products developed for the VIA Nano DC but unfortunately past experiences tell us all that in the market today, its all gobbled up by other bigger players!!!
  • Iketh - Wednesday, November 17, 2010 - link

    you're forgetting Nano's power consumption...

    this is everyone's argument proven in many of these posts, the article was written in the wrong light for Brazos... people looking at $500 notebooks either want near-desktop performance and dont care about 6 hour battery life, or they need a spreadsheet/web surfer with 6+ hours of battery... these are NOT competing markets

    this is one instance where sticking to the price bracket does not work
  • sprockkets - Tuesday, November 16, 2010 - link

    What about the performace of this vs. the current Zotac Ion board with the Intel SU3200 dual core chip at 1.2ghz?
  • Dark_Archonis - Tuesday, November 16, 2010 - link

    Irrelevant comparison. Intel's "i" processors offer strong performance for those who want it. For those who can't afford the performance, lower CPUs are "good enough".

    I'd love to hear why you think AMD settled for "good enough" in terms of Bobcat performance.

    Atom will get smaller and less power hungry than Bobcat. i3 and above CPUs offer easily better performance than Bobcat. A Celeron E in many cases offer better-than-Bobcat CPU performance. Bobcat's GPU is not good enough for gaming or intensive multimedia tasks.

    Bobcat ends up being stuck in no-mans land.

    Clearly this discussion is about Bobcat. So tell me, what is the point of Bobcat compared to Atom? Sure it's faster than Atom, but it's still not fast enough to make a big impact in the market.
  • Dark_Archonis - Tuesday, November 16, 2010 - link

    Yes they have a long way to go, but Intel's upcoming Atom SoC designs dramatically reduce power consumption. Cedar Trail and Oak Trail are supposed to be very power efficient Atom platforms.

    So Zacate is mainly good for GPU-accelerated browsing? What about when Intel offers a strong-enough GPU integrated with Atom for hardware accelerated browsing? What then?
  • Dark_Archonis - Tuesday, November 16, 2010 - link

    Better get your wings ready then. Cedar Trail and Oak Trail will offer far lower Atom platform power consumption than current Atom platforms. Don't believe me? You'll see when the products are released, don't take my word for it.

    Really, "at the same price"? For the price that Zacate will go for, I'm pretty sure I would be able to get a Celeron E or Core 2 Duo-based Pentium for about the same price. Yes in some games they would perform worse due to the IGP in those products, but gaming on Zacate is a struggle anyways so it would be a moot point.

    As for average everyday tasks, a Celeron E or Pentium would generally perform better than Bobcat.

    You get what you pay for. Lower end products have lower end performance. This is a simple fact, no need to get politically correct.

    Anyone who wants performance wouldn't be looking at this market anyways. Neither Atom nor Bobcat provide enough performance for enthusiast/performance users.
  • Dark_Archonis - Tuesday, November 16, 2010 - link

    No, I don't "speculate much", do you?

    Do you want me to post links to what Intel has said about the future of Atom, or should I let you look it up yourself?

    Intel itself has talked about how Atom will get smaller and lower in power consumption while keeping the same performance or better.
  • Iketh - Wednesday, November 17, 2010 - link

    "dark_archonis", just stop... you're making a complete fool of yourself

    anand need's DT's post rating scheme please

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