Final Words

The Brazos platform really poses the question of what is fast enough from a CPU standpoint. Netbook makers often argued that Atom was fast enough, and honestly they'd be right if Atom wasn't paired with such a heavyweight OS. Running Windows 7, Atom just wasn't fast enough but many made the sacrifice in order to get the form factor and battery life benefits that went along with the platform. The E-350 offers an alternative. You get faster than Atom CPU performance (particularly in single threaded tasks) and a fairly potent GPU. The only issue is that the E-350 doesn't compete against Atom. Most of the time you'll find it up against Pentium or low end Core i3 notebooks.

From a CPU performance standpoint, the E-350 can't compete with either of those CPUs clock for clock. Where AMD has the advantage is in power consumption and GPU performance. This is effectively AMD's answer to Intel's CULV platform, but with better graphics performance.

This is a huge statement from AMD, echoing what Apple has been saying for the past year: while CPU performance matters, GPU performance must scale at least as quickly, if not more to make up for lost time. The only thing we're really lacking are the killer apps (outside of 3D gaming and HD video) to support this mentality today.

The Radeon HD 6310 in the E-350 does very well, despite the memory bandwidth limitations. Its easily faster than Intel's HD Graphics, although some games (e.g. Starcraft 2) are still held back by the performance of AMD's Bobcat cores. Despite being a significant step forward for integrated graphics at this price point, I would be lying if I said I didn't wish it were faster. Ideally I would like to see > 30 fps performance across the board from the E-350.

There's also the GPU compute argument that AMD makes for Fusion, however the GPU compute tests I tried to run on Brazos didn't exactly work. Cyberlink Media Espresso would not use the GPU for encoding and the Civilization V compute shader test wouldn't run either. Both I suspect will be worked out by the time the platform actually ships.

What matters the most with Brazos is what the OEMs do with it. We'll of course get mini-ITX boards to turn into HTPCs, but on the mobile side Brazos needs to be paired with a sleek/well built chassis, good display, fast storage and a large battery to truly be attractive. I am also concerned about the performance of the Ontario based APUs. In many areas the E-350 isn't that much quicker than a dual-core Atom, which makes me wonder how the C-30 and C-50 would do.

Brazos ultimately has the same problem Atom had at its introduction. Compared to similarly priced notebooks based around 2.2GHz Pentium dual-core CPUs or Core i3s, the CPU just isn’t competitive. Unlike Atom however, in GPU bound scenarios the E-350 is actually faster than those two. The only issue, as I mentioned above, is that currently the majority of mainstream applications that are GPU bound are 3D games. Like Atom however, the Brazos platform is also destined for ultra thin formfactors - places a low end Core i3 can’t go. It’s in that comparison that AMD is most successful.

 

Compared to a Core i3-330UM, Brazos offers much better GPU performance and it’s even competitive in CPU dependent games like Starcraft 2. The i3-330UM is still faster CPU bound scenarios though, reinforcing the CPU speed for GPU performance tradeoff that you’re faced with when considering these two.

 

The E-350 delivers 50 - 60% of the multithreaded CPU performance of the Core i3-330UM, and nearly 70% of the single threaded performance. It’s a noticeable gap, but AMD attempts to make up for it by delivering up to twice the GPU performance in games.

 

Then there’s the issue of die size. For years AMD has had to give sell you a larger die at a lower price than Intel in order to remain competitive. The Brazos platform changes that. At 75mm^2, the Zacate die is smaller than just the CPU portion of a Core i3 and it’s less than 40% of the total die area when you include Intel’s HD Graphics. While more CPU performance would be nice to have, this is a good start.

 

AMD is committed to revving the Brazos platform yearly. We’ll obviously see updated graphics next year but I’m hoping for updates to the CPU cores as well. The biggest mistake Intel made with Atom was to be too conservative with its roadmap. AMD has a history of not making the same mistakes as Intel, so hopefully the Brazos roadmap looks good. Now we wait for the notebooks.

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  • silverblue - Wednesday, November 17, 2010 - link

    Oh this is priceless. First we have all the anti-AMD accusations being spouted, and then YOU come in with the anti-Intel ones!
  • rashire - Tuesday, November 16, 2010 - link

    This article has me very interested for the potential as a HTPC. I've been looking for a compact (low draw) HTPC solution, I was looking at Atom + Ion combo, but I'm curious how this would preform comparatively. Mostly I'm interested in whether either system has enough power to playing x264 HD video (at a decently high bit rate) while also running par2 without any stutter in playback. (something my current socket 939 HTPC doesn't manage)

    Would definitely love more coverage on release for HTPC performance.
  • Brentnall - Tuesday, November 16, 2010 - link

    Yes THIS!! +1

    Also recently been looking into a low power HTPC / File Server setup and the only reason I haven't gone for Atom + Ion yet is because AMD had some new stuff up their sleeves. Got to admit from reading other reviews, it looks pretty damn good compared to the atom, especially the power consumption... just hope the pricing is good too.

    Couldn't care less about netbooks and laptops at the moment... more HTPC info please =D

    Any ideas when we will start seeing some mobo's based on these chips?
  • nitrousoxide - Tuesday, November 16, 2010 - link

    Current drivers can't give convincing performance boost on x264 HD Video decoding, but AMD will surely give better solutions by the time it ships its APUs. I remembered that when Anand tested the HD5450, it is clearly pointed out that 80 shaders don't have enough computing power to handle Vector Adaptive Deinterlacing, which is a important feature for a HTPC card. Given that HD6310 is slower than HD5450, it isn't a perfect HTPC solution either.
  • nitrousoxide - Tuesday, November 16, 2010 - link

    Anyway it could be competitive, though not PERFECT :)
  • mino - Tuesday, November 16, 2010 - link

    There will be Zacate boards with x16 PCIe slots for exactly those not willing to wait for Llano or not needing more CPU power.
  • Dark_Archonis - Tuesday, November 16, 2010 - link

    Zacate boards with x16 PCIe? What's the point? That's like offering SLI boards for Celeron processors.
  • silverblue - Wednesday, November 17, 2010 - link

    And there are i3s and i5s out there with on-die GPUs that have access to an x16 slot. By your logic, what's the point?

    If you come back and say you were referring to Celerons, please bear in mind there are probably people out there running SLi/Crossfire setups with an Athlon II at the heart. Bang for buck.
  • Shadowmaster625 - Tuesday, November 16, 2010 - link

    Intel CULV processors are ungodly expensive. I dont see how the E-250 will be in the same price class. I did a price check on Core i3-330UM notebooks and they are ALL over $550. It is disingenuous to claim that those intel notebooks will be competing with the notebooks that will carry this tiny little chip.
  • JarredWalton - Tuesday, November 16, 2010 - link

    CULV is actually the brand for Core 2 ULV products, whereas ULV parts generally refer to the newer Core 2010 ULV stuff. ULV is certainly expensive, but not because it has to be... rather because Intel can charge that much and people will pay it. Even worse is that you can get nearly the same battery life with regular i3 processors (i.e. ASUS UL80Jt only gets about 30-45 minutes more battery life than the U30Jc). But if you look at CULV, which is where Brazos really competes, there's plenty of stuff selling around the $500 mark (search for Pentium Su4100 laptops).

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