Final Words

The Brazos platform really poses the question of what is fast enough from a CPU standpoint. Netbook makers often argued that Atom was fast enough, and honestly they'd be right if Atom wasn't paired with such a heavyweight OS. Running Windows 7, Atom just wasn't fast enough but many made the sacrifice in order to get the form factor and battery life benefits that went along with the platform. The E-350 offers an alternative. You get faster than Atom CPU performance (particularly in single threaded tasks) and a fairly potent GPU. The only issue is that the E-350 doesn't compete against Atom. Most of the time you'll find it up against Pentium or low end Core i3 notebooks.

From a CPU performance standpoint, the E-350 can't compete with either of those CPUs clock for clock. Where AMD has the advantage is in power consumption and GPU performance. This is effectively AMD's answer to Intel's CULV platform, but with better graphics performance.

This is a huge statement from AMD, echoing what Apple has been saying for the past year: while CPU performance matters, GPU performance must scale at least as quickly, if not more to make up for lost time. The only thing we're really lacking are the killer apps (outside of 3D gaming and HD video) to support this mentality today.

The Radeon HD 6310 in the E-350 does very well, despite the memory bandwidth limitations. Its easily faster than Intel's HD Graphics, although some games (e.g. Starcraft 2) are still held back by the performance of AMD's Bobcat cores. Despite being a significant step forward for integrated graphics at this price point, I would be lying if I said I didn't wish it were faster. Ideally I would like to see > 30 fps performance across the board from the E-350.

There's also the GPU compute argument that AMD makes for Fusion, however the GPU compute tests I tried to run on Brazos didn't exactly work. Cyberlink Media Espresso would not use the GPU for encoding and the Civilization V compute shader test wouldn't run either. Both I suspect will be worked out by the time the platform actually ships.

What matters the most with Brazos is what the OEMs do with it. We'll of course get mini-ITX boards to turn into HTPCs, but on the mobile side Brazos needs to be paired with a sleek/well built chassis, good display, fast storage and a large battery to truly be attractive. I am also concerned about the performance of the Ontario based APUs. In many areas the E-350 isn't that much quicker than a dual-core Atom, which makes me wonder how the C-30 and C-50 would do.

Brazos ultimately has the same problem Atom had at its introduction. Compared to similarly priced notebooks based around 2.2GHz Pentium dual-core CPUs or Core i3s, the CPU just isn’t competitive. Unlike Atom however, in GPU bound scenarios the E-350 is actually faster than those two. The only issue, as I mentioned above, is that currently the majority of mainstream applications that are GPU bound are 3D games. Like Atom however, the Brazos platform is also destined for ultra thin formfactors - places a low end Core i3 can’t go. It’s in that comparison that AMD is most successful.

 

Compared to a Core i3-330UM, Brazos offers much better GPU performance and it’s even competitive in CPU dependent games like Starcraft 2. The i3-330UM is still faster CPU bound scenarios though, reinforcing the CPU speed for GPU performance tradeoff that you’re faced with when considering these two.

 

The E-350 delivers 50 - 60% of the multithreaded CPU performance of the Core i3-330UM, and nearly 70% of the single threaded performance. It’s a noticeable gap, but AMD attempts to make up for it by delivering up to twice the GPU performance in games.

 

Then there’s the issue of die size. For years AMD has had to give sell you a larger die at a lower price than Intel in order to remain competitive. The Brazos platform changes that. At 75mm^2, the Zacate die is smaller than just the CPU portion of a Core i3 and it’s less than 40% of the total die area when you include Intel’s HD Graphics. While more CPU performance would be nice to have, this is a good start.

 

AMD is committed to revving the Brazos platform yearly. We’ll obviously see updated graphics next year but I’m hoping for updates to the CPU cores as well. The biggest mistake Intel made with Atom was to be too conservative with its roadmap. AMD has a history of not making the same mistakes as Intel, so hopefully the Brazos roadmap looks good. Now we wait for the notebooks.

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  • mino - Tuesday, November 16, 2010 - link

    Troll spoken. Beware.
  • redisnidma - Tuesday, November 16, 2010 - link

    After reading this preview, I am starting to believe the rumors floating around in the web about Anand's bias to intel. Shame on him if it's true.
  • Anand Lal Shimpi - Tuesday, November 16, 2010 - link

    I don't believe that's true :) Is there anything in the article that you believe incorrectly stated the performance of the E-350 vs. its price (2.2GHz Pentium DC/i3-350) and power competitors (Atom)?

    Take care,
    Anand
  • mino - Tuesday, November 16, 2010 - link

    Problem is not the numbers themselves.
    It is the focus of the article to workstation/gaming market along with an unfortunate selection of benchmarks.

    For the uninitiated without a gift of reading between the lines, the whole article comes out saying "Oh, another over-hyped CPU crap from AMD barely matching a 2yrs old Intel Atom. Lets move on to discuss some important SB rumors".
  • khimera2000 - Tuesday, November 16, 2010 - link

    I am starting to get that feeling to unfortionately. Ive read this sight for a long time although i only this year started posting it does look like the language used is getting more and more lop sided, Although i still enjoy reading the sight im just not getting what I use to get out of there reviews.

    Then again I can be byast because of the AMD 6xxx reviews... which did feel vary vary bias, and was blasted not for the reviewing and conclusion but the choice of componants for testing. at least thats how i see it.
  • Dark_Archonis - Tuesday, November 16, 2010 - link

    Are you serious? The gaming market was compared because well, you know, AMD HYPED Bobcat for gaming!

    This is ridiculous. AMD hyped gaming performance and GPU performance for Brazos, and therefore gaming benchmarks are perfectly applicable in this situation.

    If AMD talks the talk, they need to walk the walk. AMD should have never hyped the GPU performance or gaming performance of Brazos in the first place, given that Brazos struggles in a variety of gaming situations.
  • mino - Tuesday, November 16, 2010 - link

    No, AMD did not "HYPE" Bobcat for gaming.
    It said that Zacate is a game changer that provides discrete-class performance to the APU market.
    That market is currently represented by a really mediocre Atom APU's that can not even launch the games, not to mention playing them.

    It actually went out of its way NOT to hype Ontario by excluding it from its Fusion branding.
  • Dark_Archonis - Tuesday, November 16, 2010 - link

    Zacate is not a game-changer, because it does NOT provide "discrete class" GPU performance.

    Bobcat was hyped through the hyping of Zacate.
  • silverblue - Wednesday, November 17, 2010 - link

    But it obviously DOES provide discrete-class GPU performance. Low end, yes, but it still fulfills its purpose. And for far less power than the low-end discrete cards will use.
  • Dark_Archonis - Tuesday, November 16, 2010 - link

    I am starting to believe the rumors of more and more AMD PR people infiltrating tech websites are true ...

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